PR 20/20

JUNE 27, 2017

This post will help you lay the groundwork for an effective content calendar rooted in SEO strategy. Related Read: How to Update Your SEO-Based Content Strategies for RankBrain. Document, in separate groups, the following: The keywords you’re ranking for in the top three spots. Related Read: Content-Based SEO for Blogging.

SEO 60

SEO Engineering Blogging Infographics 60

ImPRessions - Crenshaw Communications

MARCH 14, 2019

A press release is a formal document from an organization or brand that communicates “newsworthy” information. With that in mind, feel free to download our own press release background document here. This can hurt your SEO and confuse readers who regularly follow the company. What announcements work best?

SEO 204

SEO Writing Advertising Advertising 204

Buzzstream

JANUARY 23, 2024

Filter Out Nofollow Links If you build links for ranking purposes, dofollow links pass SEO value, whereas nofollow links do not. Still, technically, a nofollow link does not pass SEO value. Tinfoil hat SEOs may disagree (though they have been shot down by Google).

SEO 83

SEO Google Analysis Examples 83

Cision

MARCH 13, 2017

Should you invest more in SEO or in PR? While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. Hence, there is a need to view PR and SEO conjunctively.

SEO 229

SEO Social Media Tools Google 229

ImPRessions - Crenshaw Communications

MARCH 4, 2021

The study documents an average of 206 pieces of media coverage for the high-fundraising businesses, as compared to 176 pieces for those with a “medium” increase in funds raised and only 146 pieces of coverage for companies that saw the lowest delta between funds raised between Series A and Series B. PR drives SEO.

Study 234

Study SEO Course B2B 234

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Some are SEO-based, and others are more specific to the brand, industry, and type of site. Links with a nofollow tag do not directly provide SEO value. Brand mentions are great. Is it even worth it?

Brand 62

Brand Branding How To SEO 62

The Proactive Report

DECEMBER 4, 2018

The Need for a Documented Content Strategy. Only 37 percent of US companies have a documented content strategy. Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. Talk to your SEO and Web team. Why is this important?

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

Buzzstream

JANUARY 26, 2024

According to Google’s documentation , these messages are intended to help identify email issues “so that senders can resolve issues that result in non-compliance.” Do Email Sender Rates Impact SEO Rankings? Email sender rates don’t directly affect SEO rankings. Have any other questions?

Google 133

Google Guidelines SEO Reputation 133

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Irrelevant links can have a negative impact on a website’s SEO and user experience. Welcome to the era of quality, relevant links.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Irrelevant links can have a negative impact on a website’s SEO and user experience. Welcome to the era of quality, relevant links.

How To 62

How To SEO Google Pitching 62

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Since we’re on the cusp of 2019, CEOs should also consider the well-documented ascendance of video. Two blog posts each week becomes a permanent SEO-friendly knowledge base. Longer content boosts SEO. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies.

Case Study 178

Case Study SEO Film Video 178

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Irrelevant links can have a negative impact on a website’s SEO and user experience. Welcome to the era of quality, relevant links.

How To 62

How To Google SEO Pitching 62

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Given the documented power of visuals in the attention economy, it makes sense that data tables and infographics get shared and clicked more than plain text stories. Infographics also offer SEO opportunities for both the news outlet and the sponsor. In lockstep with the business and PR trends.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PR 20/20

JUNE 6, 2023

It provides tools for contact and deal management, email tracking, document management, meeting scheduling, sales automation, and reporting. It provides features for drag-and-drop editing, customizable themes, SEO tools, content staging, and integration with other HubSpot hubs. More on CMS Hub below. ? Growth-focused organizations.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Fifty-nine percent of B2B marketers say email is their most effective channel for revenue generation ( WordStream ), and over 88% of companies are marketing on social media ( SEO expert ). But not to fear!

Content Marketing 128

Content Marketing How To Marketing B2B 128

Prohibition

MARCH 2, 2023

LinkedIn becomes more visual LinkedIn are continuing to move to a more visual platform, with updates to user profiles to make them more visually appealing, showing images, videos, newsletters or documents at the top of the activity section. How can you make your assets more visual and appealing.

LinkedIn 62

LinkedIn Instagram Social Media Media 62

Ishmael's Corner

OCTOBER 22, 2014

It’s yet another piece of evidence for why we’re (and public relations) in a better position than SEO consultancies to implement organic search campaigns. As discussed before, the SEO consulting industry sprung out of Google’s license to print money which goes by the acronym PPC (pay per click). Name="Document Map">.

SEO 140

SEO Web Engineering Google 140

Buzzstream

MARCH 7, 2024

You may have heard about the now infamous SEO heist.) Google provides insightful documentation of what makes Helpful Content from a list of questions on their blog. But wait a minute, is all of this new? Shouldn’t we always be writing content in this way? Yes, but it seems too many sites have tried to game the system.

System 62

System Google Policies Guidelines 62

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

We resolve to use the well-documented power of video to drive engagement and provoke emotions. Video enhances SEO, keeps consumers engaged longer, and is more shareable than many other content forms. See this earlier post for tips on making a great PR-friendly blog. Use targeted video.

Video 160

Video Banking Data Software 160

PR 20/20

JUNE 14, 2021

While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. SEO Overview. As shown above in the Social Media Dashboard and SEO Overview reports, it can even pull in data from multiple sources to the same dashboard.

Report 81

Report Data SEO Analytics 81

The Proactive Report

MAY 12, 2017

Only 30% of marketers have a documented content strategy in place. SEO writing is a vital PR skill today. CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( DivvyHQ Content Challenges Report).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Writing for SEO is standard PR practice. It’s a paradox of business writing that shorter documents take more time to create and edit. Leave your “innovative software developed by a true visionary that will revolutionize the world” at home and focus on clear and powerful language. Less really is more.

Writing 147

Writing Storytelling Pitching Creativity 147

PR Fuel

MARCH 9, 2021

Your SEO is Suffering. If so, then search engine optimization (SEO, for short) is your starting point. SEO is the way. But what is SEO, really? Using things like keywords and links, your company can continue building its SEO presence. Thus building your SEO presence along the way! Who doesn’t, right?

Company 52

Company SEO Engineering Writing 52

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2018

Bell Pottinger’s troubles escalated when a cache of internal documents about the Gupta campaign was leaked to the media, likely by disgruntled ex-staff. Years before the Oakbay fiasco Bell Pottinger was caught bragging about black-hat SEO tactics to a group posing as representing Uzbekistan. Act quickly to correct mistakes.

Reputation 157

Reputation Crisis Management Ethics Agency 157

PR Fuel

JUNE 24, 2021

About 69% of marketers with successful campaigns have a documented content marketing strategy. Enhance With SEO. Working with a professional press release company can benefit your SEO efforts, too. Search engine optimization (SEO) can help your website rank higher on search engines like Google. Establish Your Credibility.

Company 61

Company SEO Writing Engineering 61

ISEBOX

MARCH 20, 2015

In 2015, distributing press releases that include multimedia content is paramount – documents, images, video, and infographics not only need to be included, but ideally should all be released together in a multimedia news release (MNR). SEO friendly. SEO friendly. SEO friendly with meta data customization.

SEO 70

SEO Analytics Infographics Video 70

PR 20/20

APRIL 29, 2023

Does your association have a documented content strategy? You’re on the road to establishing your association as a thought leader, improving your SEO, and engaging current and prospective members. That’s because a content strategy is a living document that should often be tested, iterated, and updated.

Tools 70

Tools Measurement Strategy Analytics 70

Prohibition

APRIL 13, 2023

View this post on Instagram A post shared by Alea Simone, MBA |Travel Content Creator (@thetraveltaurus) Traveling the world full-time as well as being an SEO copywriter. As well as documenting it in her travel blog ‘Travel Resources’. Amy captures some of the most beautiful and unique places to stay while she does it.

Travel 62

Travel Instagram Hotels Tourism 62

ISEBOX

SEPTEMBER 29, 2016

That’s because the standard on the internet for anything that shall catch our attention is that it at minimum, must include an image, but for the most part it includes some sort of combination of multimedia – images, documents, videos and audio. THE WELL WRITTEN PRESS RELEASE #4: WRITE FOR SEO (SEARCH ENGINE OPTIMIZATION).

Infographics 70

Infographics Comparison Energy Video 70

Waxing UnLyrical

MAY 2, 2013

Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. While that phrase is in decline, SEO still is about 40X as used as either of those two phrases. Guest post by Sean McGinnis.

Blogging 111

Blogging SEO Web Google 111

PR Fuel

JUNE 7, 2022

A press release can also be published on websites, which can help boost SEO and drive more traffic. Your document should use one-inch margins around the entire document. The goal of a press release is to give an official statement or announcement of something that is newsworthy. Elements of a Press Release.

How To 59

How To Writing Guidelines SEO 59

Stephen Waddington

SEPTEMBER 26, 2018

SEO analysis and management Google Keyword Planner (free), Google Search Console [free], and Google Trends (free), Answerthepublic (free), Majestic (Lite, $52/month) or Moz Pro ($99/month) 6. Operations DropBox (free) for storage; toggl (free) for time tracking; Google Documents for office tools (free); Trello for team working.

Tools 117

Tools How To Google Analytics 117

PR 20/20

JUNE 14, 2021

While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. SEO Overview. As shown above in the Social Media Dashboard and SEO Overview reports, it can even pull in data from multiple sources to the same dashboard.

Report 52

Report Data SEO Analytics 52

Communications Conversations

DECEMBER 14, 2021

It’s been well-documented by now–most folks want to stay on Twitter, Facebook, Insta, etc. Here’s my recommendation in terms of reframing this conversation about corporate blogs: 1: Corporate blogs should be (and really, always have been) primarily about SEO value. 3 big reasons. It’s all about organic search.

Corporate 60

Corporate Blogging SEO Social Media 60

Buzzstream

FEBRUARY 9, 2024

It’s just as critical as tech SEO, probably more so in many cases. Google has been quoted saying to avoid using more than ~100 outbound links on it (though this hasn’t been confirmed on any documentation recently.) Stressing the SEO importance can sometimes seal the deal. Personalize] I noticed you mentioned [Topic].

Google 71

Google Infographics Pitching Resources 71

PR 20/20

OCTOBER 23, 2018

Buyer personas help you do that, because they’re detailed documents that profile who you’re marketing to—their pain points, goals, preferred communication channels, and more. Tackle SEO with the latest techniques in content marketing. That’s fair. Simple, actionable next step: Draft a pillar page.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

PR Fuel

OCTOBER 27, 2020

A press release is a very specific document. It involves telling a story, conveying news, and selling a product or service all in one document. SEO Optimized Press Release Examples. To do this, they need to be suitably SEO optimized. The Well Written Press Release.

Examples 52

Examples SEO Writing Engineering 52