PR 20/20

OCTOBER 23, 2018

According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Some are SEO-based, and others are more specific to the brand, industry, and type of site. Links with a nofollow tag do not directly provide SEO value. Brand mentions are great. Is it even worth it?

Brand 62

Brand Branding How To SEO 62

PR 20/20

JUNE 6, 2023

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Prohibition

MARCH 2, 2023

This update is welcome to TikTok marketeers as the platform becomes increasingly attractive for integrated campaigns – especially where influencers are a key element! LinkedIn are also listening to users, implementing native newsletter scheduling to support forward planning and also adding SEO titles for newsletters and articles.

LinkedIn 62

LinkedIn Instagram Social Media Media 62

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” 64% of marketers identify developing a comprehensive content strategy as a top challenge.( SEO writing is a vital PR skill today.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

A study by event success software provider Bizzabo indicates that 62% of senior marketers plan on investing more in live events in 2019. When gearing up to craft a new PR program, why not scour your market research data for newsworthy nuggets for the tech press always hungry for data-driven stories? Get experiential.

Video 160

Video Banking Data Software 160

PR 20/20

JUNE 14, 2021

While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. Databox is a data visualization tool that allows marketers to simplify and streamline KPI reporting through the use of charts and graphs. SEO Overview.

Report 81

Report Data SEO Analytics 81

Ishmael's Corner

OCTOBER 22, 2014

It’s yet another piece of evidence for why we’re (and public relations) in a better position than SEO consultancies to implement organic search campaigns. As discussed before, the SEO consulting industry sprung out of Google’s license to print money which goes by the acronym PPC (pay per click). Name="Document Map">.

SEO 140

SEO Web Engineering Google 140

Buzzstream

MARCH 7, 2024

I started my career in marketing right after the Google Penguin and Panda algorithms hit, and the repercussions could echo for years to come. You may have heard about the now infamous SEO heist.) Google provides insightful documentation of what makes Helpful Content from a list of questions on their blog.

System 62

System Google Policies Guidelines 62

PR 20/20

APRIL 29, 2023

Does your association have a documented content strategy? You’re on the road to establishing your association as a thought leader, improving your SEO, and engaging current and prospective members. That’s because a content strategy is a living document that should often be tested, iterated, and updated. Let’s dive in.

Tools 70

Tools Measurement Strategy Analytics 70

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The in-housing trend in PR isn’t entirely surprising. The In-House Effects on Law Firms.

Agency 93

Agency Trends Marketing Survey 93

PR Fuel

MARCH 9, 2021

Your SEO is Suffering. If so, then search engine optimization (SEO, for short) is your starting point. Consider it the foundation of your company’s entire online marketing strategy. SEO is the way. But what is SEO, really? Thus building your SEO presence along the way! Who doesn’t, right?

Company 53

Company SEO Engineering Writing 53

PR Fuel

JUNE 24, 2021

About 69% of marketers with successful campaigns have a documented content marketing strategy. Enhance With SEO. Working with a professional press release company can benefit your SEO efforts, too. Search engine optimization (SEO) can help your website rank higher on search engines like Google.

Company 62

Company SEO Writing Engineering 62

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Writing for SEO is standard PR practice. It’s a paradox of business writing that shorter documents take more time to create and edit. Leave your “innovative software developed by a true visionary that will revolutionize the world” at home and focus on clear and powerful language. Less really is more.

Writing 147

Writing Storytelling Pitching Creativity 147

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Guest post by Sean McGinnis. That’s a blog post for another day.

Blogging 111

Blogging SEO Web Google 111

Prohibition

APRIL 13, 2023

It is no secret that influencer marketing is one of the most popular methods brands use to try and tap into their target demographic. View this post on Instagram A post shared by Alea Simone, MBA |Travel Content Creator (@thetraveltaurus) Traveling the world full-time as well as being an SEO copywriter.

Travel 62

Travel Instagram Hotels Tourism 62

Stephen Waddington

SEPTEMBER 26, 2018

The investment challenge is the reason that the PR sector tends to benefit from innovation that takes place in markets around it, rather than investing in innovation itself. My advice would be to build your own for the markets in which you work using a free customer relationship management (CRM) tool such as Hubspot or MailChimp.

Tools 117

Tools How To Google Analytics 117

PR 20/20

JUNE 14, 2021

While that document contained an absolute treasure trove of data, by the end of the academic year, that printed file had evolved into an incredibly thick stack of paper. Databox is a data visualization tool that allows marketers to simplify and streamline KPI reporting through the use of charts and graphs. SEO Overview.

Report 52

Report Data SEO Analytics 52

Shift Communications

SEPTEMBER 12, 2017

Choosing data well comes from great data governance, including documentation of what’s in our data, how we acquired it, and how we prepared it. Vice President, Marketing Technology. Too much detail , and our data will not form accurate predictions from overfitting or flat-out crashing our software due to size. Social media data.

Analytics 92

Analytics Software Data System 92

Cision

DECEMBER 19, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

Solo PR Pro

JULY 11, 2017

This is a guest post by Brad Shorr, Director of Content Strategy at Straight North , an Internet marketing agency in Chicago that provides SEO, PPC and web design services. Press releases are still potentially powerful for PR, as well as for branding, lead generation and SEO. Talk to Operations.

SEO 42

SEO How To Software Resources 42

PR Fuel

DECEMBER 21, 2021

It’s a document provided by a company to give information about their business to the media. Press releases are an important part of a company’s marketing and communication strategy. As a result, you’ll get more exposure for your company as well as more backlinks, which are beneficial for your website’s SEO.

Engineering 52

Engineering Writing Web Google 52

ISEBOX

OCTOBER 25, 2016

Your SEO is on fleek. You’ve included images, video, audio and/or documents to make it easier for journalists to run with your story. The Well Written Press Release #4: Write for SEO (Search Engine Optimization). You wrote your release for personas , so that the people who are receiving it want to read it. We said that.

SEO 70

SEO Writing Engineering System 70

PR 20/20

JUNE 9, 2020

In 2016, we launched the Marketing AI Institute : a content hub that explores the current and future potential of AI, machine learning, deep learning, and cognitive computing to transform marketing. We fuel growth today with HubSpot, and we're prepared to fuel future growth with marketing AI technology.

Web 60

Web Internal International Storytelling 60

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

The Resolution Blog

FEBRUARY 25, 2019

We had the pleasure of picking her brains about all things inbound, as well as her book, “ Inbound PR: The PR Agency’s Manual to Transforming Your Business With Inbound ”, which looks at how inbound marketing can be used in the PR world, how to get started, and how it can work in different verticals. Inbound is pull vs push with content.

Measurement 120

Measurement Case Study Pitching Agency 120

PR Fuel

SEPTEMBER 14, 2020

Past this, a press release is a document that sticks to a strict format. It’s 3 marketing purposes are: Let the media know about an event/launch in the hopes they’ll get the word out. Great Return on Your Marketing Budget. The main point of any press release is to draw attention to something specific or special.

Small Business 59

Small Business Blogging SEO Engineering 59

PeakMetrics Insights

MARCH 13, 2019

Once a nonprofit has identified its target market, it needs to learn about it, and what better way to do that than with Facebook? When building and marketing a website, nonprofi ts need to make the right keyword choices. SE Ranking gives agencies an affordable way to measure the effectiveness of their SEO and keyword-driven campaigns.

Nonprofit 40

Nonprofit Tools Strategy Google 40

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year. Not even a little bit.

Content Marketing 122

Content Marketing B2B Marketing eBook 122

Sword and the Script

MAY 12, 2020

Many websites mix news, content and marketing. Press releases don’t help with SEO anymore , but there’s a pile of studies that show press releases with multimedia are viewed more, for longer and facilitate coverage. And keep in mind, slapping the word “embargoed” on a document doesn’t compel anyone to abide by it. Don’t do it.

Company 99

Company Survey Pitching Report 99

The Resolution Blog

APRIL 23, 2018

Steph analyses thousands of pieces of coverage every week and she know that with just one incorrect input the whole tracker can turn into a useless document for drawing insights. As a media analyst, clean data enables efficient insight generation. Did you log the URL of the piece?

Data 120

Data Measurement Examples Tools 120

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. I’m convinced marketing automation would have been enlightening. Instead, the revenue was the result of a combination of efforts across sales, marketing and other departmental functions that included a blog. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. Should you invest more in SEO or in PR? ScreramingFrog.

SEO 229

SEO Social Media Tools Google 229

Beyond PR

DECEMBER 21, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 75

Content Marketing Marketing SEO Engineering 75

ImPRessions - Crenshaw Communications

MARCH 4, 2021

The study documents an average of 206 pieces of media coverage for the high-fundraising businesses, as compared to 176 pieces for those with a “medium” increase in funds raised and only 146 pieces of coverage for companies that saw the lowest delta between funds raised between Series A and Series B. PR drives SEO.

Study 234

Study SEO Course B2B 234

ImPRessions - Crenshaw Communications

JULY 10, 2019

On top of that we must keep SEO and PR messaging in mind while trying to write entertaining prose that dazzles the reader. It’s not the most creative PR product, but the news release is still essential for announcements – and don’t forget the power of SEO.

Case Study 231

Case Study Writing Pitching SEO 231

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Step 1: Complete a marketing assessment.

Marketing 52

Marketing Analytics eBook System 52