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SEO for Content Strategists: Creating a Content Calendar That’s Built to Rank

PR 20/20

This post will help you lay the groundwork for an effective content calendar rooted in SEO strategy. Related Read: How to Update Your SEO-Based Content Strategies for RankBrain. Document, in separate groups, the following: The keywords you’re ranking for in the top three spots. Related Read: Content-Based SEO for Blogging.

SEO 60
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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

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15 White Hat Link Building Tactics That Google Loves in 2024

Buzzstream

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) It’s just as critical as tech SEO, probably more so in many cases. Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71
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9 Techs to Take Your Content to the Next Level

PR 20/20

Did you know Google receives more than 4 million search queries per minute, and a majority of those SEO opportunities come from question-driven search queries? Templates range from social media posts to marketing collateral to infographics (and tons in between). Do you have a documented content strategy? Source: Buzzsumo.

Google 90
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Ten Awesome Free Digital PR eBooks to Put on Your iPad Tonight

Rock the Status Quo

If you haven’t documented your 2015 strategy yet, impress your c-suite by using these free Content Marketing Management Toolkit templates that evolved from a Smart Insights – Hubspot collaboration. Download The Essentials of a Documented Content Marketing Strategy: 36 Questions to Answer here. It’s a keeper.

eBook 100
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How to Ideate a Successful Survey Campaign

Buzzstream

I struggled with where to put this tip within my post because it is the most powerful, but it’s also most SEO-heavy. For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. But when you look at the coverage, barely anyone shared the infographic or in-post images.

Survey 91
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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

Press releases are multipurpose, multifunctional documents. Multimedia Elements : Boost your press release with multimedia elements such as high-quality images, videos, infographics, or audio clips. Earned media is the lifeblood of media relations, a core component of public relations.