PR Fuel

JUNE 24, 2021

About 69% of marketers with successful campaigns have a documented content marketing strategy. A Stronger Pitch. You’ll also need to create a strong pitch. They can write your pitch with each publication in mind. You might have an important, newsworthy piece, but fail to get it published because of your pitch.

Company 62

Company SEO Writing Engineering 62

Buzzstream

MARCH 7, 2024

You may have heard about the now infamous SEO heist.) Google provides insightful documentation of what makes Helpful Content from a list of questions on their blog. This term has search volume, and the unique data makes it something they can pitch but gains links passively over time. But wait a minute, is all of this new?

System 62

System Google Policies Guidelines 62

PR Fuel

OCTOBER 27, 2020

A press release is a very specific document. It involves telling a story, conveying news, and selling a product or service all in one document. The Great Elevator Pitch Press Release. SEO Optimized Press Release Examples. To do this, they need to be suitably SEO optimized. The Well Written Press Release.

Examples 52

Examples SEO Writing Engineering 52

The Resolution Blog

FEBRUARY 25, 2019

I worked in PR and did a lot of traditional pitching and working with journalists and media people. With inbound, journalists can browse stories that are relevant to them in their own time rather than be spammed by pitches in their inbox. They get thousands of email pitches per day. Guess how many they ignore?

Measurement 120

Measurement Case Study Pitching Agency 120

Sword and the Script

MAY 12, 2020

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. Press releases don’t help with SEO anymore , but there’s a pile of studies that show press releases with multimedia are viewed more, for longer and facilitate coverage. Be responsive to inquiries.

Company 99

Company Survey Pitching Report 99

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

What’s more, is that relevant links hold value outside of just SEO. But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). Combine Search Operators You can use these operators together to narrow down a search and build a list of target sites to pitch.

How To 62

How To SEO Google Pitching 62

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more.

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Case Study Writing Pitching SEO 231

Buzzstream

JANUARY 23, 2024

Either way, you’re building links naturally, buying links, or an agency pitching links, you probably don’t need any many links as you think. Filter Out Nofollow Links If you build links for ranking purposes, dofollow links pass SEO value, whereas nofollow links do not. Still, technically, a nofollow link does not pass SEO value.

SEO 83

SEO Google Analysis Examples 83

Sword and the Script

NOVEMBER 29, 2022

Most applicants cited SEO as their only distribution channel. A paltry 40% of respondents have a documented content marketing strategy. Instead, they mistakenly see “content” and a means to execute a plain old marketing strategy, which is more likely to be documented. Not even close. Click To Tweet. Surely it would move, right?

Content Marketing 122

Content Marketing B2B Marketing eBook 122

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.

Survey 91

Survey How To Reddit Pitching 91

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Press releases are multipurpose, multifunctional documents. No ‘spray-and-pray’ allowed !

Pitching 40

Pitching Writing Engineering Wikipedia 40

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. It offers a clear story map and lends credibility to the pitch. Infographics also offer SEO opportunities for both the news outlet and the sponsor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

The Resolution Blog

MARCH 25, 2019

This means you’ll garner ideas that are both meaningful for your info-hungry audience and great for SEO. PressRush starts at $49 a month with no contract and makes it easier to cherry pick the right journalists while also getting the information you need to make thoughtful, personalised pitches.

Tools 120

Tools Google Social Media Writing 120

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Start your own business and pitch for work. The recruitment market is tough. Seriously. Mita Dhullipala.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Waxing UnLyrical

JULY 26, 2018

Some come from sales teams, others from SEO professionals and a good handful come from executives who hear about a new trend and want their company to cover it. Your content campaign will most-likely have an SEO component, enabling it to live on well past the initial promotional stage of the campaign. You didn’t optimize for SEO.

How To 66

How To SEO Content Marketing Data 66

Sword and the Script

JANUARY 19, 2016

Ever draft a document, edit carefully using all the tricks – stepping away or reading it from the bottom up – and still having someone point out typos later? A BuzzSumo sales rep pitched me on a demonstration, but went silent when I replied with my own pitch for an extended free trial in exchange for an impartial review.

Digital PR 60

Digital PR Tools SEO Web 60

MaccaPR

JANUARY 4, 2018

One way was documented by Advertising Age, which cited how Procter & Gamble has asked its agencies to accept 75-day delays in payment for their work. Now are you ready to, paraphrasing Robin Williams in the film, ‘Dead Poets Society,’ pitch woo to your PR agency?

Agency 0

Agency Advertising Advertising Leadership 0

PR Fuel

JUNE 26, 2018

A good standard article requires that you need to plan the whole thing (not just each list entry), research the topic, decide how to best write to make your point, and keep the whole document focused and consistent. 5 Tips for the Perfect Elevator Pitch. 10 Best Free SEO Tools You Should Be Using.

Writing 40

Writing Resources Web Newspapers 40

MaccaPR

JANUARY 19, 2015

Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. Also, forgetting to attach documents that you say are attached. However, breaking into an agency or in-house PR department directly from college is more difficult than ever. Source: @PRtini ).

How To 48

How To Agency Writing Interviews 48

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. So I jotted down a list of PR/digital/SEO/content marketing influencers. Enlightened Self-Interest: The Pitch Email. The free articles are the start of working relationships and mean I’ve never had to pitch for work, so are worth my time.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

JUNE 4, 2019

Candidly, I was underwhelmed by some of the top line findings (of course PR people use email and create documents), however, there were some other interesting stats if you dig through the report. Pitches should be personal and relevant. d) The Future of SEO: How to Optimize for Voice Search via Critical Mention.

Software 101

Software Reddit Marketing Survey 101

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. Whether it’s email, newsletters, SEO, PPC, social media marketing — it’s imperative to ensure these are integrated and complementary.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Communications Conversations

DECEMBER 14, 2021

It’s been well-documented by now–most folks want to stay on Twitter, Facebook, Insta, etc. Here’s my recommendation in terms of reframing this conversation about corporate blogs: 1: Corporate blogs should be (and really, always have been) primarily about SEO value. 3 big reasons. It’s all about organic search.

Corporate 60

Corporate Blogging SEO Social Media 60

Contently - Strategy

APRIL 24, 2019

A content strategy is a living document. Specifically to scale, you’ll definitely need to assess a few parts: new goals and KPIs (more on this in a few pages), SEO keywords, and an updated gap analysis. When first documenting a strategy, your initial goals are more like educated guesses. Like any plan, it needs to evolve.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Stephen Waddington

DECEMBER 5, 2018

Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention. Public relations practitioners have more places to pitch stories but they’re likely to be working with journalists that are overstretched.

Media Relations 115

Media Relations Media Print Newspapers 115