Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications. Media Training. If you oversee a team of PR strategists, simply give them a hug.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Though not every agency search involves a formal RFP (request for proposal), many do, and the document is generally an excellent guide to goals and priorities. This not only shows that we are keen to meet clients where they are, but that we also take process seriously. Use the RFP process as research . Do a deep dive.

Agency 310

Agency Meeting B2B Conference 310

ImPRessions - Crenshaw Communications

MARCH 30, 2022

This document also acts as an easy access to the interview details– meeting time, link to the meeting (or phone number), and even a photo of the reporter to help with prep. But avoid rambling about topics that haven’t been approved or discussed internally.

Interviews 322

Interviews Media Media Training Meeting 322

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. It’s helpful to include links to original planning documents to refresh everyone’s memory on goals and strategies that don’t need to be covered weekly.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. It’s helpful to include links to original planning documents to refresh everyone’s memory on goals and strategies that don’t need to be covered weekly.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. But in our business the role of the press release is up for debate. Here’s why.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. the concept of two-way internal communications to improve the company’s image after a mine strike massacre. Rockefeller Jr.

Corporate 178

Corporate Mobile Energy Public Affairs 178

The Hoffman Agency

MAY 18, 2021

By Katrina Lockhart, Intern. My favorite part of the internship was the weekly intern cohort meetings and assignments. I learned everything about PR from sourcing sessions, briefing documents, building media lists, vetting potential targets, news coverage monitoring, media relations, and ultimately … storytelling.

Internal 36

Internal International Fashion Storytelling 36

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

You can actually keep track internally of how many stories a particular company ann ouncement garnered, or how well a social media pos t performed, right in your content calendar. You can make the most out of your content calendar by using it as a live document and keeping it constantly updated. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

PRSay

JUNE 7, 2022

Our Chapter used the PRSA Crisis Communication Certificate Program , Cutlip & Center’s “Effective Public Relations,” Gartner and our own experiences on the job. Once the plan is documented, save it somewhere that your team can access it. Don’t forget about your emergency kit.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

Social Media 160

Social Media Mobile Media Video 160

The Proactive Report

DECEMBER 27, 2017

However, only 31% have a documented strategy. There are many tools available to harvest data about your customers and stakeholders, both internally and externally: CRM systems, social media analytics, web analytics and more. Content strategy. What does it take to deliver an effective content strategy?

Trends 124

Trends Data-Driven PR Data System 124

Ethical Voices

OCTOBER 30, 2023

In my enlisted career, I did just about everything a public affairs person could do including media relations, internal information, community relations, the works. It turned out that everything I had, the lawyers classified as working documents. I had all the information. I did not follow that unlawful order.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Presspage

MAY 19, 2017

The decline in the number of journalists and the rise of PR professionals are well documented. This increase in PR power comes with corresponding changes in media relations and (therefore) PR responsibility. Externally, it ensures a consistent conveyance of your brand to all media, customer bases and stakeholders.

Corporate 68

Corporate Brand Branding Guidelines 68

Prakkypedia

JULY 8, 2014

Rather, it’s a generic list for corporate communications managers in all sorts of sectors, based on my 20+ years in PR, media relations, digital communications and more. Don’t forget internal audiences – staff, volunteers and so on). Things like media relations, events, website updates, newsletter content and so on.

Corporate 107

Corporate Communications Guidelines Policies 107

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. what is unstated is 75% of reporters may see these as a fact of life.

Survey 102

Survey Report Media B2B 102

Solo PR Pro

JANUARY 9, 2018

Adding to the challenge of client management are situations such as employee turnover, business or competitive threats or internal politics that may cause your clients to be more emotionally charged and reactive. Establish clear objectives and roles at the onset of your client relationship and document them in your client contract.

How To 40

How To Measurement Meeting System 40

PR in High Definition

FEBRUARY 23, 2021

Remember, it’s not just the media we have to be prepared for. The drama with KPMG stemmed from an internal discussion at a town hall, Uber’s issues arose from a leaked conversation with an employee and countless figureheads have been cancelled on social media for speaking out of turn. Staying calm in a crisis.

Crisis 71

Crisis Communications Reputation Training 71

Sword and the Script

JANUARY 20, 2018

A page within the printed report document triggered the experience for investors.”. This example is particularly interesting to me because investor relations has a lot in common with PR and corporate communications. There are obvious use cases for media relations , analyst relations (think: MQ briefings), and internal communications.

Case Study 98

Case Study B2B Study Marketing 98

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Prohibition PR handle media relations.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

5W PR

APRIL 9, 2024

Crisis management blueprint The foundation of public relations crisis preparedness is a detailed crisis management blueprint. This document serves as a guide, outlining the course of action during a crisis. These should detail how the company will liaise with all stakeholders, including clients, partners, investors, and the media.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Bad Pitch Blog

AUGUST 24, 2009

We could arguably start “The Bad Interview Blog” with all the gaffes that can occur in this critical phase of media relations. The 411 and Then Some The goal of the document is to prepare your source for the interview and it also keeps you on target during the interview. Odds are good your source won’t read the entire document.

Interviews 56

Interviews Pitching How To Report 56

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. I created a blog, In the Driver’s Seat, to document my entire experience ( [link] – scroll to the bottom for the beginning of the series).

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Some communicators on Prezly even use this for internal communications. Prezly does not provide a media database – that is a ready-made list of media contacts. 9) PR tech assessment.

Pitching 63

Pitching Analytics Enterprise System 63

Solo PR Pro

JULY 11, 2017

Note that these topic avenues avoid internally focused news such as salespeople who won a company award. To respect your client’s time, make yourself look professional and improve the efficiency of your probing efforts, make conversations, phone interviews or email exchanges revolve around a questionnaire document.

SEO 42

SEO How To Software Resources 42

Scott Public Relations

OCTOBER 13, 2019

It provides access not only to the documented knowledge within ABS, but also a live connection with hundreds of other ABS therapists as well. The Virtual Office is the first platform of its kind, one of the latest examples of healthcare integration enabled by technology.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

OCTOBER 13, 2019

It provides access not only to the documented knowledge within ABS, but also a live connection with hundreds of other ABS therapists as well. The Virtual Office is the first platform of its kind, one of the latest examples of healthcare integration enabled by technology.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Prohibition

JANUARY 7, 2022

Without a documented plan, how would you handle a crisis? This process involves documenting all of the risks to your business, estimating their likelihood and impact, and creating a plan to mitigate them. The plan should also include internal and external stakeholders. Was the social media reaction worse than you expected?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

PR Conversations

AUGUST 18, 2011

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Public relations is not the only profession that lays claim to “telling stories.” Internal communications often say they are corporate storytellers. I used it three times in Public Relations 2011.

Construction 40

Construction Internal International SEO 40

Doctor Spin

DECEMBER 21, 2023

What is an influencer media kit? PR Resource: Journalism vs PR What is a media kit? A media kit, also known as a press kit or PR package, is a collection of prepared documents and images for journalists and potentially for bloggers, influencers , partners, investors, etc. What is the best format for a media kit?

Media 52

Media Wikipedia Product Launch Journalism 52

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. 1 ranking in the latest U.S.

Publicity 157

Publicity Social Media Report Fashion 157

Sword and the Script

OCTOBER 1, 2019

Overrides are indexed as different ‘versions’ of the same document in Meltwater’s Elasticsearch cluster, providing customers with a personalized view of their sentiment when building dashboards and reports.”. Here’s the problem: “We traditionally used an algorithm that takes a document and applies sentiment for the entire text.

Pitching 61

Pitching Analysis Report Video 61

Prohibition

DECEMBER 13, 2021

A crisis management plan is a document you create and keep for future use in case you experience a crisis. External and internal threats. Risks related to your business model. Public relations firms are taught to respond effectively, quickly and proactively in order to minimise the impact of public relations problems.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

ISEBOX

MARCH 18, 2016

Managing a PR campaign starts with a documented strategy, built around concise goals and measurable milestones. Internal Messaging Apps = Effective Internal Communications. Streamlining internal communication is critical when organizing public relations campaigns. All prices are per month, per user.

Publicity 70

Publicity Enterprise Analytics Tools 70

MaccaPR

DECEMBER 19, 2016

If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders. Did you know 80 percent of leads sourced through social media for B2B marketers come from LinkedIn?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

David PR Group

MARCH 31, 2019

We review an existing lawsuit and draft a news release about the case and then distribute it to media outlets. We only write releases about lawsuits that have been filed, and we base the release on the facts in the public documents. I’m proud of it and have many happy clients. But we don’t threaten.

Reputation 53

Reputation Guidelines Conference Groups 53