ImPRessions - Crenshaw Communications

JANUARY 14, 2021

Often your spokesperson will review the briefing document during the interview, so creating an easy-to-scan guide they can review and absorb in real time is critical. As helpful as a thorough briefing document might be, it’s also essential for any media spokesperson to have real and relevant expertise on the subject at hand.

Interviews 360

Interviews Government Report Pitching 360

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. What is a business case? A business case is one of the most powerful decision-making tools available to the C-suite. Which resources will help you address the challenges that you have?

Resources 195

Resources Technology Data Tools 195

Wadds Inc.

MARCH 2, 2023

Public relations is locked into content and workflow that is more than 100 years old. A survey by Cision in 2021 reported that media relations came third in the list of reasons for distributing a press release via a wire service after brand visibility (68%) and thought leadership (36%).

Engineering 98

Engineering Television Travel Financial 98

ImPRessions - Crenshaw Communications

JULY 18, 2018

Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read. The when, where, who, and the featured topic should be scannable at the top of the document. See last week’s post for a deeper dive into PR facilitation of media interviews.

Interviews 136

Interviews Construction Report Journalism 136

Onclusive

FEBRUARY 2, 2022

This could include documents such as fact sheets, assets such as images, videos, success stories or customer quotes, or supporting data, research and methodology. While keeping your pitches concise, you must also ensure journalists have everything they might need to cover your story. What will help them bring it to life and make it engaging?

Pitching 195

Pitching Data Technology Storytelling 195

Wadds Inc.

OCTOBER 12, 2023

Using AI to generate content in public relations The current focus of practitioners on AI tools is on generative applications. This application uses AI to produce the first draft of documents and generate multiple content formats. It’s more human than we’d recognise, but it results in the inadvertent creation of disinformation.

Publicity 105

Publicity Tools Exercises Ethics 105

PRSay

MAY 4, 2022

The same barriers that deaf people face in the movie business also arise in media relations and other PR functions, the panelists said. The organization offers a guidance document to help prepare journalists for interviews with deaf talent. How communicators can assist deaf talent.

Film 133

Film Communications Media Interviews 133

Stephen Waddington

OCTOBER 5, 2018

25 years ago workflow in an agency was defined by media relations. Activity was focused on earned and owned media. Media and journalist directories: Guardian Media Guide, Pims monthly UK directory, and Hollis Calling journalists, and receiving inbound calls. Thanks to everyone who jumped into the conversation.

Agency 135

Agency Web Print Newspapers 135

ImPRessions - Crenshaw Communications

DECEMBER 7, 2022

Along the same lines, take a look at this post on getting a fast start for your media relations program. This can lead to sloppy emails or careless mistakes in documents like agendas or recap reports. Getting quick wins is an easy way to avoid problems. Showcase your thinking. Understand their world.

Pitching 156

Pitching Agency Communications Internal 156

Agility PR Solutions

JANUARY 5, 2021

Yes, these releases serve as important tools to help “put on record” the big events in the company’s life and provide a simple document to share with constituents […]. The post How to leverage surveys to score media coverage and grow your brand appeared first on Agility PR Solutions.

Survey 164

Survey How To Brand Branding 164

Sword and the Script

DECEMBER 12, 2023

I’ve used them to extract the key arguments from a research paper, interrogate weaknesses in plans, areas of risk in financial documents and an activist perspective of reports. Disruptive innovation typically comes from outside the public relations industry and is then adopted by the industry.

Software 140

Software Tools Ethics Privacy 140

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. It’s helpful to include links to original planning documents to refresh everyone’s memory on goals and strategies that don’t need to be covered weekly.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. It’s helpful to include links to original planning documents to refresh everyone’s memory on goals and strategies that don’t need to be covered weekly.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

JUNE 11, 2020

If you’re working in public relations , or even if you simply follow companies out of personal or professional interest, you understand the press release — an announcement prepared in a semi-journalistic format for use by media. But in our business the role of the press release is up for debate. Here’s why.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

AUGUST 2, 2022

Prepare a briefing document with background information on the podcast and host, links to previous interviews, a list of potential questions and messaging to help the spokesperson get ready. If your spokesperson has appeared on broadcast or spoken on a podcast before, include links to relevant press hits to help your client’s credibility.

Pitching 350

Pitching Interviews B2B Leadership 350

ImPRessions - Crenshaw Communications

APRIL 29, 2022

For a PR agency team, few things are more important than having media contacts at the ready. In fact, a media placement strategy with the perfect balance of quality and quantity is one of the unsung secret of great PR and media relations. Media contacts aren’t magic….they’re But media contacts aren’t magic.

Agency 170

Agency Media Software Pitching 170

Remote PR Jobs

SEPTEMBER 25, 2023

Attachments are automatically stripped from the email in order to protect journalists from viruses, so use services such as Google or Dropbox to send links to images or documents in your pitch. Test your subject lines, pitch content and media relations tactics. Practice makes perfect!

How To 100

How To Media Pitching Reputation 100

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time). If you work in media relations today, you have to be always on as well.

Media Relations 52

Media Relations Media Pitching Writing 52

ImPRessions - Crenshaw Communications

JUNE 12, 2018

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. Today, statistically valid surveys like his are still used to create news and build credibility.

Corporate 178

Corporate Mobile Energy Public Affairs 178

ImPRessions - Crenshaw Communications

MARCH 23, 2022

Though not every agency search involves a formal RFP (request for proposal), many do, and the document is generally an excellent guide to goals and priorities. This not only shows that we are keen to meet clients where they are, but that we also take process seriously. Use the RFP process as research .

Agency 310

Agency Meeting B2B Conference 310

Sword and the Script

AUGUST 6, 2020

SlideShare provides embed code for publishers and offers an option to download the full report as a PDF document. Of course, we packed it with analysis, tips and tricks for overcoming the challenges.

Training 94

Training Trends Media Survey 94

Flack's Revenge

SEPTEMBER 1, 2021

Who’s going to rise to defend our industry’s punching bag, documents that seem cookie cutter, useless, all too often written poorly with trite, overly cheerful quotes and obscure buzz words? Her conclusion that the tech PR model is broken seems based on an outdated view of PR as simply media relations.

Writing 177

Writing Pitching Report Industry 177

ImPRessions - Crenshaw Communications

MARCH 30, 2022

This document also acts as an easy access to the interview details– meeting time, link to the meeting (or phone number), and even a photo of the reporter to help with prep. It should offer key messaging and quotes for consideration during the interview.

Interviews 322

Interviews Media Media Training Meeting 322

Sword and the Script

APRIL 2, 2024

This helps understand the key points of an article without having to spend time reading the entire document. Users can track and share media mentions on the go. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. Measurement templates. Reddit data.

Reddit 174

Reddit Software B2B Technology 174

Flack's Revenge

JANUARY 11, 2017

Some think it is just about media relations, which can be irritating (see my post about PR’s PR Problem ). Many succeed in PR without ever doing so – and those that just focus on media seem increasingly old school. Working with journalists is only one aspect of the field (in this post , I list others).

Media 120

Media Media Relations Report Writing 120

The Hoffman Agency

MAY 18, 2021

I learned everything about PR from sourcing sessions, briefing documents, building media lists, vetting potential targets, news coverage monitoring, media relations, and ultimately … storytelling. I enjoyed putting together a document on editorial calendars. Another project was developing a briefing document.

Internal 36

Internal International Fashion Storytelling 36

Wadds Inc.

NOVEMBER 30, 2023

It explores how they can be used in generative and reductive productivity-boosting applications, from writing and pattern recognition to summarising large documents. and Overtone, modernising activities such as transcription, media monitoring, and coverage analysis.

Tools 52

Tools Handbook Publicity Analysis 52

Communications Conversations

FEBRUARY 21, 2019

Of course, we parents all had our phones out documenting many moments of this party. What we do now, for the most part, includes: Relying heavily on mainstream social media channels, including Facebook, Insta and Twitter. Relying on media relations in mainstream media, still, to a large extent. First steps.

Marketing 74

Marketing Web Instagram Facebook 74

ImPRessions - Crenshaw Communications

MAY 12, 2021

If writing things down doesn’t work for you, create folders on your laptop for each account or project you have and save all documented notes for easy access. . Get involved in company virtual events . At any internship, whether virtual or not, it’s important to participate in company happenings and get to know your colleagues.

Internal 296

Internal International Agency Meeting 296

PRSay

JUNE 26, 2019

If the messaging document is cluttered with extraneous information, they may miss their key points — or worse, go off script entirely. Having a document with short, bulleted talking points will help them retain what they need to say, while ensuring audience members understand the message. Keep it simple. Use bullets points.

Interviews 143

Interviews Media Study Course 143

Prohibition

MAY 13, 2022

How to secure media coverage through outreach. It’s the job of a PR to work with their contacts to get media coverage. That’s why one of the most important roles of a PR professional is to build and maintain media relations. Media relationships. Why it’s important to be reactive. Build brand awareness.

Print 112

Print Trends Agency Brand 112

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

PRSay

JUNE 7, 2022

Our Chapter used the PRSA Crisis Communication Certificate Program , Cutlip & Center’s “Effective Public Relations,” Gartner and our own experiences on the job. Once the plan is documented, save it somewhere that your team can access it. Don’t forget about your emergency kit. Connect with her on LinkedIn.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Landis PR

OCTOBER 2, 2023

This is a living document, so don’t forget to update prodigiously. I’m talking about a two-pager (google sheet, tracker, project management software, whatever) that itemizes activities in weeks, months, quarters. The goal is that no one from agency or client side ever has to wonder, “what’s going on this week/month/quarter.”

Agency 64

Agency Technology Meeting Software 64

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. The way a brand conducts business through social media is a direct reflection of the company.

Social Media 160

Social Media Mobile Media Video 160

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. The struggles faced by Canadian news media professionals are well-documented. The struggles faced by Canadian news media professionals are well-documented.

Newspapers 178

Newspapers Industry Print Journalism 178

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. If you oversee a team of PR strategists, simply give them a hug. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Training 397