Ethical Voices

OCTOBER 30, 2023

He discusses a number of important ethics issues, including: What should you do when you think you received an unlawful order? What is the most difficult ethical challenge you ever confronted? There’s a lot of times that you face varying levels of ethical challenges. It’s amazing. That’s the perception.

Public Affairs 82

Public Affairs Ethics Social Media Government 82

Wadds Inc.

OCTOBER 12, 2023

This application uses AI to produce the first draft of documents and generate multiple content formats. I have a party trick at conferences and speaking events where I use a white paper as an input for a large language model and ask it to generate a press release, media pitch, blog posts and various social media posts.

Publicity 105

Publicity Tools Exercises Ethics 105

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. ” Thereafter no fresh reports appeared.

Ethics 60

Ethics Journalism Banking Media 60

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2018

When it was called out for crossing ethical lines by using false propaganda and fake grassroots in 2011, Bell Pottinger blasted critics but apparently never saw fit to police its methods. As founder Tim Bell himself said regarding the racially charged social media campaign that his agency ran for the Guptas, “it was altogether smelly.”

Reputation 157

Reputation Crisis Management Ethics Agency 157

Wadds Inc.

NOVEMBER 11, 2023

Please do not cut and paste or upload documents to any web-based tool without checking its data management policies and asking yourself whether you trust the vendor. The functional public relations role of producing words and pictures such as press releases, articles, quotations, media pitches, and social media posts can already be automated.

Report 119

Report Publicity Training Policies 119

Sword and the Script

SEPTEMBER 14, 2022

Most comms pros have some concern about bias across eight different media sources; at one end, 54% expressed strong concerns about social media, while at the other, 28% expressed strong concerns about professional journalists. Are there still two sides to every story? Perhaps not, according to a survey of “11,889 U.S.-based

Survey 95

Survey Communications Media Engineering 95

Landis PR

JUNE 26, 2023

From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content. This is relatively common.

Publicity 52

Publicity Training Data Tools 52

Stephen Waddington

FEBRUARY 12, 2021

I deliver an annual lecture for media and public relations students at Newcastle University about contemporary areas of practice. An MA dissertation is a 12,000-word document in which you make a reasonable argument, answering a research question, problem, or hypothesis, based on evidence. It’s a start point to for dissertation topics.

Publicity 103

Publicity How To Ethics Internal 103

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Websites and digital television are technically broadcast media at the same time. Also includes mobile gaming, social media, and the web.

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

OCTOBER 4, 2018

In my day job at Ketchum we routinely use tools such as Brandwatch for social media listening and insight; Traackr for identifying stakeholders; and Quid for natural language analysis. You can explore the Google document , and contribute to the project. We’re grateful to Catherine Arrow for allowing the adaption of her work.

Ethics 90

Ethics Tools Groups Government 90

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 80

Agency Publicity Ethics Analysis 80

Stephen Waddington

NOVEMBER 19, 2017

This is an article and deck about the outlook for public relations and social media in 2018. 12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics.

Publicity 164

Publicity Ethics Data Community 164

ImPRessions - Crenshaw Communications

MARCH 6, 2017

First, a video of founder Travis Kalanick arguing with a driver made the rounds on social media, prompting Kalanick to issue a rare and soul-searching admission that he needs to “grow up.” Continuous communication of the daily decisions that represent an ethical culture is one of the best ways to self-police.

Reputation 159

Reputation How To Employee Financial 159

Stephen Waddington

JUNE 26, 2018

You can review the results in this document. Brandwatch helps spot patterns in thousands of social media posts, and quickly determines their sentiment. It’s a debate that’s taking place not in the media or PR industries, but among the computer and data science communities. It’s an ongoing project.

Ethics 69

Ethics Analysis Technology Data 69

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. PR is a primary tool for corporate speech on social issues. Netflix frequently invites two-way conversation and participation of its customers, especially on social media.

Brand 149

Brand Branding Storytelling B2B 149

Stephen Waddington

APRIL 23, 2020

The PESTLE framework (political, economic, social, technology, legal and environmental) is useful to help define a micro or macro environment Map the uncertainties related to the crisis and how these impact your organisation Explore likely outcomes and discuss the implication and pathway for each scenario.

Government 132

Government Crisis Exercises Retail 132

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). And although multiple links from the same place yields diminishing returns, it is still a clear signal to Google and users alike that your site is a trusted source.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). And although multiple links from the same place yields diminishing returns, it is still a clear signal to Google and users alike that your site is a trusted source.

How To 62

How To SEO Google Pitching 62

Buzzstream

NOVEMBER 28, 2023

But, we can infer a great deal from a few key documents from Google (and some good old-fashioned common sense). And although multiple links from the same place yields diminishing returns, it is still a clear signal to Google and users alike that your site is a trusted source.

How To 62

How To Google SEO Pitching 62

Maxim Behar

SEPTEMBER 27, 2022

The lower the taxes, the greater the collection, the better the transparent, ethical business feels, the one that wants to earn transparently and not be in the gray sector. Well, now we communicate with them every day on social media. The most common question I was asked was: “What is "business ethics".

Government 52

Government Tourism Ethics System 52

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. Social is sophisticated. It starts with action. But that is just the basics.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Scott Public Relations

NOVEMBER 10, 2022

It doesn’t mean abandoning ethics. Sell out our ethics and values? Example: “You’ll see my tax reports as soon as this audit is over,” followed by the headlines of multiple lawsuits files to hide the tax reports and the business documents. Today, we need to go on the attack. Those currently in power have mastered that practice.

How To 52

How To Insurance Insurance Ethics 52

Stephen Waddington

DECEMBER 15, 2021

Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. News media is at the heart of polarised public conversation on issues such as climate, Brexit, and vaccines, weaponised by social media platforms.

Publicity 128

Publicity Government Guidelines Facebook 128

PR 20/20

SEPTEMBER 20, 2018

Burger is a content marketing specialist with more than ten years of experience in technical writing, content management, social media strategy and analytics. Identifying social media trends. Make ethics a part of the conversation, now. Defining topics and titles for content calendars. Where Do We Go From Here?

Marketing 50

Marketing Training Data Ethics 50

Solo PR Pro

MARCH 15, 2022

“For all the leaves, I started preparing documents months in advance to allow whomever was taking over for me to do what they needed to do,” Kristen says. Share your tips in the comments or on social media using #solopr. This included weekly plans, checklists and short videos on how to do certain tasks.

How To 102

How To Corporate Ethics Communications 102

Beyond PR

MAY 3, 2018

So, what makes these statements dangerous and why does it matter if the president actively works to undercut the integrity of media institutions and the journalists who work for them? that documents a series of suspicious deaths of Russian journalists sent chills down my spine. The recent news segment “ Why Do Journalists Keep Falling?

Brand 57

Brand Branding Government Ethics 57

Stephen Waddington

DECEMBER 5, 2018

Social media platforms provide a means of both distribution and engagement. It’s clear that the public relations profession has a significant and growing influence on the media. Practitioners have a responsibility to work to ethical standards. The press release is often reverse engineered into social forms of media.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

NOVEMBER 30, 2017

But now with social media, we can multiply that engagement a thousand-fold. We invite people to use their own cameras to document what they’re doing and how it connects with our client’s brand, which they then post and share with thousands of friends.”.

Marketing 76

Marketing Consumer Measurement Financial 76

Mindful Marketing

JUNE 19, 2022

The human making the news was Blake Lemoine, part of Google’s Responsible AI division , who in April shared a document with his higher-ups titled, “ Is LaMDA Sentient? As the still new technology continues to develop, there will be many important ethical questions involving AI. I'm sorry. I want to be with my phone.”

Comparison 65

Comparison Technology Google Engineering 65

Flatiron Communications

JANUARY 7, 2020

.” In my January 2017 piece “ When PR Turned to the Dark Side ,” I highlighted the beginnings of this dangerous trend, but held out some hope that the industry, driven by PRSA’s code of ethics, would not succumb to the unscrupulous tactics deployed by a growing cadre of nefarious actors. Petersburg.

Industry 36

Industry Government Facebook Policies 36

Norton's Notes

FEBRUARY 15, 2018

My little boy Jacob (who is football crazy) idolises him, which is good as John has a great work ethic, and needs to do a hell of a lot of training. I am hoping my boy picks that work ethic up himself and learns to train as hard as John does. John asked me if we ( Prohibition ) would help him raise awareness of his next idea.

Training 28

Training Ethics YouTube Video 28

PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Issue #1: Being an insider.

Interviews 51

Interviews Ethics Education LinkedIn 51

Cision

JUNE 29, 2015

“Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. Self-disclosure. Mirroring.

Study 120

Study Writing Facebook Groups 120

PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Issue 1: Being an insider.

Interviews 40

Interviews Ethics Education LinkedIn 40

PR Conversations

JULY 8, 2016

This considered four issues that I encountered in conducting historical research using the internet and social media. In particular this addresses ethical and practical challenges that arise when using the internet and social media within a research methodology. Issue 1: Being an insider.

Interviews 40

Interviews Ethics Education LinkedIn 40

Communications Conversations

MARCH 14, 2017

PRSA has a code of ethics. And while I want to believe that all communicators live by ethical principles, I think documented principles that can be referenced, shared and help guide decision making today is more important now than ever. First is elevating the code and making it understood that ethics matter.

Ethics 68

Ethics Leadership Examples Fashion 68