Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Buzzstream

FEBRUARY 27, 2024

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. What is a Media Pitch?

Pitching 83

Pitching Writing Film How To 83

Buzzstream

JULY 29, 2020

That, combined with an overall sense in the industry that PR is getting harder , and you have a dilemma. In a new study, we collaborated with the team at BuzzStream scraped the Twitter profiles of 29 leading PR professionals to learn more about the personality traits that lead these influencers to success.

Publicity 119

Publicity Digital PR Creativity Education 119

Landis PR

SEPTEMBER 11, 2023

In a career defined by busy, unpredictable days, PR pros are always looking for ways to be more productive. Guard Your Mornings Many studies have shown that looking at your phone first thing in the morning can leave you feeling more stressed and overwhelmed. Studies show that taking breaks can actually boost your productivity.

Energy 64

Energy Study System Writing 64

The Proactive Report

JANUARY 2, 2017

This week Robin Rothberg, Senior Lecturer, Communication Studies at UNC Charlotte, posted a definition of Fake News in the PRSA Open Forum: Fake news is blatantly false or misleadingly exaggerated information presented as true via a purportedly trustworthy media source. “The Get the Digital PR Tips newsletter.

Government 214

Government Digital PR Report LinkedIn 214

The Proactive Report

JUNE 17, 2018

1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. 2. This ties in with the figures from the US Financial Literacy Study. Get the Digital PR Tips Newsletter. It was an “Aha!

B2C 157

B2C Study Exercises Sports 157

Buzzstream

FEBRUARY 2, 2024

For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. Then, prompt them to write your email matching the target style and tone. We ran a study on using AI for pitches , and the results were very surprising.) Don’t think it’s possible?

Pitching 62

Pitching Mobile Examples Study 62

The Proactive Report

APRIL 27, 2018

And the study shows that mobile searchers definitely expect to find what they’re looking for when they search. PR and the Future of Search. What’s that you say – your PR team doesn’t know how to write meta tags? SEO writing is another digital skill that will soon be regarded as a core PR skill.

SEO 100

SEO Mobile Engineering Google 100

The Proactive Report

JANUARY 21, 2017

See what they write about. 20 years ago, when I started teaching PR courses, the number one complaint reporters and editors had about PR pros was that we’re lazy and we don’t do our homework. Since I now have a blog about PR and technology, I’m on lists like Cision. Do your Homework. Read their blog.

How To 100

How To Media Case Study Resources 100

PR Conversations

NOVEMBER 22, 2023

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Do you feel that the practical ideas within situational theory have not been studied, recognised, and applied as much as they could have been? Opportunity or opportunism?

Education 52

Education Reputation Leadership Technology 52

The Proactive Report

MAY 12, 2017

As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” ” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

The Proactive Report

MARCH 14, 2017

Work out a PR strategy that will support that goal. Write down your goal/s for your PR activities – make sure they are SMART goals : Specific : They need to be well-defined and clear. Get the Digital PR Tips newsletter in your inbox each week. Establish the overall goal of the organization or business.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Templates – Every campaign has the same steps, only write the tasks once.

Software 151

Software How To SEO System 151

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. New Skills for PR.

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

JUNE 20, 2015

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. This is a marvelous opportunity to connect with them online and discover what they’re writing about or looking for.

Twitter 100

Twitter Media Relations How To Media 100

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . Otherwise, you run the risk of writing pitches that sound robotic and falling into the same bin as the other 200 pitches a writer receives: the trash. . Next, ensure the writer frequently covers studies or third-party data.

Pitching 87

Pitching Examples Social Media Trends 87

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. New Skills for PR.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed. New Skills for PR.

Industry 100

Industry Measurement SEO Corporate 100

Critical Mention

AUGUST 19, 2018

He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by Antony Young. SCHEDULE A DEMO.

Pinterest 71

Pinterest Viral YouTube Mobile 71

The Proactive Report

APRIL 15, 2023

AI-powered tools can help generate headlines, craft social media posts, and even write news articles. Crisis Management: In times of crisis, PR practitioners need to act quickly and decisively. Content Creation: Once you know the audience insights, AI can help you create high-quality content that resonates with your audience.

Social Media 130

Social Media Measurement Tools Data 130

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Recognisable logos are a great hook to demonstrate the power of a digital PR tactic, but you need the results to back it up. Newsjacking is adding value to an existing popular conversation online.

SEO 71

SEO Film Reddit Video 71

Buzzstream

JUNE 30, 2021

As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above. With freelancers, this is a little more tricky because we are often freelancing for a range of publications and writing about a variety of topics. Personalisation.

Writing 71

Writing Pitching Study Data 71

Rock the Status Quo

JUNE 30, 2015

In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important. Writing is essential to real success, and you don’t even realize how the lack of writing ability holds you back until you improve. A lot of writing.

LinkedIn 100

LinkedIn Brand Branding SEO 100

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. This is where BuzzSumo often came into play. BuzzStream Pitching Workflow.

Digital PR 161

Digital PR Tools Pitching Film 161

ZudePR

MAY 17, 2016

If you take one thing away from this post, let it be this.some practical tips you can use when writing your next headline. Flipping a steak, he turned to me and said, with a “let me stop you right there, Dave” look in his eyes: "You're seriously trying to tell me that some PR tool knows more about writing headlines than me?".

How To 60

How To Tools Writing Viral 60

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

ZudePR

JANUARY 21, 2016

There is no better blogger writing about website strategy. Digital PR. At the moment, he’s focussing on influencer marketing and I am learning a lot from a series of posts he’s writing. The Seth Godin of UK PR. It’s a well-designed round-up of the last 31 days’ digital PR happenings.

Digg 104

Digg SEO System Reddit 104

Buzzstream

JANUARY 24, 2024

According to a recent study from uSERP , link insertions are used about 10% of the time in link builder’s marketing mix, right behind 13% guest posting. It’s easier than most link building tactics because it doesn’t require writing a new article or guest post on an external site, making this inherently more scalable.

SEO 62

SEO How To Resources Pitching 62

Buzzstream

APRIL 25, 2024

I have yet to find a convincing study that proves otherwise. For instance, social media marketing is still digital marketing, a space we play in. If I saw more link building or digital PR terms, this would be even better. I wavered about including anything like this in this post because it can be somewhat controversial.

Brand 62

Brand Branding How To SEO 62

ZudePR

JUNE 10, 2015

I’m writing this text now in Hemingway. The My #PRstack ebook comprises 18 case studies by public relations practitioners explaining how they use online tools to help them get their work done. My name’s David Sawyer and I founded a Glasgow PR company last year. Grammarly. A Chrome extension. It’s that good.

eBook 68

eBook Engineering Tools Case Study 68

ZudePR

MARCH 22, 2018

Have you always aspired to write a book? 1 The Seed is Planted #2 Doing the Research #3 Getting the Self-Publishing Mindset #4 What the Hell am I Going to Write About? #5 This SumoMe blog post told me that the seed I’d planted myself in 2015 – writing a book – was practicable. *By a first-time (self-publishing) author.

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

FEBRUARY 29, 2020

Keep in mind if the length of content matters, as this study suggests, the listicle posts must have depth and quality. The study found, “36% of articles with H2+H3 tags have higher performance in terms of traffic, shares, and backlinks.” These backlinks are important to digital PR and marketing for two primary reasons.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Wildfire

AUGUST 1, 2018

For most businesses though, measuring by output is not particularly useful, and yet there are organisations out there that still measure the value of their PR agency by the number of press releases they write. Every agency measures this stuff; it’s the bread and butter of digital PR. Seriously, who cares?

Measurement 49

Measurement Analytics Google Agency 49

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive.

Trends 60

Trends Media Report Technology 60

The Proactive Report

APRIL 11, 2016

At Studio98 we’ve just done a study on how many of the fastest growing businesses in America are mobile ready and surprisingly, almost one-quarter (22%) of the Inc. Write content that will attract links from authority websites (Google loves natural links that occur because your content is excellent). And they use it all the time.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

At Studio98 we’ve just done a study on how many of the fastest growing businesses in America are mobile ready and surprisingly, almost one-quarter (22%) of the Inc. Write content that will attract links from authority websites (Google loves natural links that occur because your content is excellent). And they use it all the time.

Mobile 100

Mobile Google SEO Web 100

Prohibition

MARCH 14, 2017

I didn’t study PR at university. And, I’ve got to say, the majority of my colleagues that did go to university, certainly didn’t study PR as a discipline. Which raises the question – is a degree really required, and if so, what could be done to make such courses more effective?

Communications 48

Communications Industry Fashion Creativity 48