Cision

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 259

Google Digital PR Mobile SEO 259

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Digital PR content is not a sprint, it’s a marathon. Need Digital PR training? Great content must be meet the needs of your audience.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Digital PR content is not a sprint, it’s a marathon. Need Digital PR training? Great content must be meet the needs of your audience.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Digital PR content is not a sprint, it’s a marathon. Need Digital PR training? Great content must be meet the needs of your audience.

Digital PR 100

Digital PR Corporate Groups Training 100

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. Is the data accessible?

Digital PR 83

Digital PR Data Survey Construction 83

Lauri Pehar Borsh

MARCH 4, 2024

The study examines the impact of thought leadership on B2B decision-makers and C-suite executives, providing valuable guidance for organizations operating in this field. The Annual B2B Thought Leadership Impact Report, Edelman and LinkedIn’s latest collaboration, reveals insights into B2B marketing.

B2B 78

B2B Leadership Report Digital PR 78

The Proactive Report

OCTOBER 17, 2016

FREE WEBINAR ON DIGITAL PR STRATEGY NOVEMBER 9, 2016. I’ve been using my 10-step Digital PR plan for several years now and have long wished for one tool that could do everything needed to implement each step. Until recently I’ve had to use several tools, which drove me crazy.

Digital PR 100

Digital PR Tools Social Media Strategy 100

The Proactive Report

FEBRUARY 22, 2016

Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone. Currently only 5% of news content is an original initiative story. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone. Currently only 5% of news content is an original initiative story. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

MAY 7, 2018

A new study from Learning House revealed that about half the US. The PR Measurement Course could give you that extra edge on your resume. The post New Study Highlights Skills Gap in College Graduates appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

Study 100

Study Analytics Software Data 100

Waxing UnLyrical

DECEMBER 11, 2013

With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. Will India See a Rise in Digital PR? Twitter Google+ LinkedIn Will India See a Rise in Digital PR? Holding events both online and offline is now part of media management.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

Waxing UnLyrical

JULY 20, 2015

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. How can you bring some social to your next PR campaign?

Case Study 40

Case Study Study Community Social Media 40

Deirdre Breakenridge

NOVEMBER 13, 2017

In fact a 2017 USC Annenberg Global Communications study showed that 60% of marketing executives believe PR and marketing will become dramatically more aligned in the near future. In addition, 87% of PR executives believe the term “public relations” will no longer describe what they do within the next five years.

Trends 0

Trends Storytelling Creativity Reputation 0

Rock the Status Quo

DECEMBER 21, 2015

If you’re interested in building trust and reputation online (including two GREAT case studies from two of my very favorite pet brands), reserve your copy today. My book page is up on Amazon for pre-sales, with a publication date of January 27th. I’m so excited!!

Reputation 100

Reputation Digital PR Case Study SEO 100

Sword and the Script

FEBRUARY 23, 2021

He provides several case studies illustrating this including Forbes. Such studies are fairly rigorous, repeatable and highly scrutinized (peer-reviewed) in search circles. Probably most of what you believe is “true” about search engine optimization stems from such studies. click image for higher resolution).

SEO 129

SEO Engineering Google Study 129

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It makes perfect sense – PR is a communication function and social media is all about communication. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. ” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. ” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. ” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Norton's Notes

OCTOBER 13, 2014

In September, the PRCA launched a new report into digital trends in the PR industry. Put together after a YouGov study of 228 agency and in-house PR professionals across a wide range of sectors, the results are, for me, both encouraging and worrying. Digital remains the big growth area in PR.

Digital PR 45

Digital PR Trends Training Media Training 45

Buzzstream

JULY 29, 2020

That, combined with an overall sense in the industry that PR is getting harder , and you have a dilemma. In a new study, we collaborated with the team at BuzzStream scraped the Twitter profiles of 29 leading PR professionals to learn more about the personality traits that lead these influencers to success.

Publicity 119

Publicity Digital PR Creativity Education 119

The Proactive Report

JUNE 17, 2018

This ties in with the figures from the US Financial Literacy Study. Use research: You can either use data from existing studies or preferably, do an original study on an aspect of your topic that hasn’t been done before. Get the Digital PR Tips Newsletter. It was an “Aha! Need help with your content?

B2C 157

B2C Study Exercises Sports 157

Axia PR

FEBRUARY 1, 2024

New advances in AI are transforming PR workflows and outcomes. A recent study by Muck Rack reveals some interesting insights into how artificial intelligence is beginning to transform public relations workflows.

Publicity 62

Publicity Study Tools Digital PR 62

Garrett Public Relations

JUNE 19, 2022

A study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone. The post How Visuals Help You Achieve Greater Success With Your PR Efforts appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. It’s often said a picture is worth a thousand words.

Study 142

Study Publicity Small Business Pitching 142

The Proactive Report

APRIL 17, 2017

They use digital devices to find information and to make their lives easier. But as fast as brands invent new ways to appeal to the digital customer, it seems that they’re not in tune with what their customers truly want. How PR Can Help. Get the Digital PR Tips newsletter in your inbox each week.

Brand 133

Brand Branding Digital PR Consumer 133

Sword and the Script

APRIL 2, 2024

One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR. Content picks PR consultant Michelle Garrett has a new book out: B2B PR that Gets Results.

Reddit 174

Reddit Software B2B Technology 174

The Proactive Report

JULY 20, 2016

A new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past. Digital PR has a lot to offer in this regard. As Rand Fishkin of MOZ has said – you need to 10X the quality of your content.

Google 100

Google SEO Study Digital PR 100

The Proactive Report

JANUARY 2, 2017

This week Robin Rothberg, Senior Lecturer, Communication Studies at UNC Charlotte, posted a definition of Fake News in the PRSA Open Forum: Fake news is blatantly false or misleadingly exaggerated information presented as true via a purportedly trustworthy media source. Get the Digital PR Tips newsletter.

Government 214

Government Digital PR Report LinkedIn 214

The Proactive Report

FEBRUARY 26, 2016

Companies and brands are discovering a PR secret: working with influencers is cost-effective and delivers excellent ROI. A recent Tomoson study shows that businesses are making $6.50 Digital PR Opens the Door to Influencers. The digital world has brought many more of these opinion leaders to light.

Marketing 100

Marketing Digital PR Groups Radio 100

The Proactive Report

FEBRUARY 26, 2016

Companies and brands are discovering a PR secret: working with influencers is cost-effective and delivers excellent ROI. A recent Tomoson study shows that businesses are making $6.50 Digital PR Opens the Door to Influencers. The digital world has brought many more of these opinion leaders to light.

Marketing 100

Marketing Digital PR Groups Radio 100

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership 147

Leadership Engineering Enterprise Social Media 147

The Proactive Report

MAY 4, 2015

She’s been studying this for five years now and she shared the 2014 stats for Inc. The study was done in two parts: first an observational study of the websites and social media accounts of the Inc. The not-so-good part of the study is that two-thirds of the Inc 500 are doing social “by the seat of their pants.”

Social Media 100

Social Media Company Media Study 100

The Proactive Report

JUNE 30, 2015

Two recent studies show that brand engagement is the No. Another study – the 2015 CMI Benchmark, Budgets and Trends report – found that just over half of the marketers they interviewed (52%) had no content strategy at all. Get our Digital PR Tips newsletter. Could there be a correlation here? Tech Tools.

Tools 100

Tools Strategy Content Marketing Measurement 100

Landis PR

FEBRUARY 12, 2024

Visit our Centre for Neuro Skills case study or view how we newsjacked a royal birth on behalf of client Sutter Health to learn more. link] The post Newsjacking is an Effective Tool in your PR Toolkit appeared first on Landis PR.

Tools 64

Tools Case Study Media Training Local 64