Cision

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 259

Google Digital PR Mobile SEO 259

5W PR

MARCH 26, 2025

Behind these successful lifestyle events lies strategic digital PR that builds excitement and drives ticket sales. Digital PR combines traditional public relations with modern marketing channels to create multi-platform campaigns that resonate with target audiences.

Digital PR 78

Digital PR Strategy Instagram Fashion 78

5W PR

JUNE 1, 2025

Digital PR stands as a defining force in health technology’s rapid advancement and adoption. This piece examines proven strategies that drive growth for health tech companies through digital PR , based on real-world successes and data-driven insights.

Digital PR 78

Digital PR Healthcare Privacy Technology 78

Buzzstream

JANUARY 20, 2025

This case study is from the people at Tank, a digital PR agency that helps clients to realise their digital ambition by marketing beyond the obvious. This is why internal data is so powerful in digital PR campaigns, as well as for establishing long-term trust in your brand from other websites and a broader audience.

Digital PR 62

Digital PR International Internal Data 62

Buzzstream

JUNE 12, 2025

Every digital PR pro has felt it. After analyzing over 8 million emails sent since the beginning of 2023 by our digital PR power users, I was able to track how different recipients engage with PRs. And as more link builders shift over to digital PR, there will be even more noise going to journalists.

Study 62

Study Digital PR Reddit Local 62

Buzzstream

MAY 12, 2025

So, in this post, I want to take a deeper look at what dropped, what came back, and lastly, what digital PR may have to do with its resurgence. Forbes Advisor’s digital PR team drove over 70,000 referring domains before the penalty. Next, lets look at how digital PR fueled their growth.

Study 62

Study Digital PR SEO Insurance 62

Buzzstream

DECEMBER 4, 2024

She’s been quoted in several of our articles and created a fantastic case study of her digital PR success with KURU Footwear. With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digital PR campaigns from an in-house. I started digital PR back in 2018.

Digital PR 71

Digital PR SEO Agency Pitching 71

Buzzstream

MARCH 5, 2025

Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digital PR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digital PRs and link builders in the game.

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

MAY 22, 2025

Email follow-ups are almost universally used in PR campaigns. When we polled PRs about their use of follow-up emails in our 2025 State of Digital PR Report , only 2 out of 100 said they dont use follow-ups. Pretty much every digital PR will tell you that expert commentary or a quote is a must in any media pitch.

Digital PR 62

Digital PR Data Pitching Fashion 62

Buzzstream

JANUARY 8, 2025

The big move is towards “digital PR.” So, I was able to chat with Clearlink’s Director of Digital PR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your Digital PR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.

Digital PR 62

Digital PR Google Comparison SEO 62

Buzzstream

APRIL 16, 2025

I connected with Daniele Saccardi , Preply’s Senior Team Manager of Global Digital PR & Online Reputation, to learn how they made thishappen. Then, as we moved into digital PR, we really needed the muscle from agencies, and we built that upplenty. What made you decide that digital PR was the best route forward?

Digital PR 62

Digital PR SEO Agency Infographics 62

Buzzstream

MAY 6, 2025

of digital PR replies happen within 6 hours. hours for digital PRs. Fashion & Beauty , Home & Lifestyle were the quickest for digital PR. Travel-related pitches are the slowest to get replies for link building and digital PR. Most digital PR emails dont get replies at all.

Study 62

Study Fashion Digital PR Pitching 62

Buzzstream

APRIL 2, 2025

.” But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. Their book, the Digital PR Playbook , is an absolute must-read for digital PRs. In our talk, we discussed many digital PR topics, but what I kept coming back to was the idea that digital PR is growing up.

Digital PR 62

Digital PR Branding Brand SEO 62

Buzzstream

JANUARY 15, 2025

I’ve been looking to speak with more in-house brands who have had success with digital PR. I looked to Chris Lewis , the Associate Digital PR at Launch Potato because he works on several brands under the Launch Potato umbrella. Try to extend the lifecycle Repurpose successful campaigns into follow-up studies.

Viral 62

Viral Digital PR Pitching Data 62

Buzzstream

MAY 22, 2025

In this podcast, I speak with Olivia Bence , Head of Digital PR with Bring Digital. So I wanted to get back in touch with her and discuss the growing need for relevance in digital PR given everything that’s been happening in the industry in the past few years. What is Bring Digital and what do you do?

Digital PR 62

Digital PR SEO Travel Pitching 62

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

OCTOBER 23, 2024

Before I was at BuzzStream, I worked with The Grit Group , a fantastic digital marketing agency run by Alex Johnson. I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s It’s an excellent conversation for SEOs, digital PRs, and agency leaders. Vince: Yeah.

SEO 62

SEO Study Branding Brand 62

Buzzstream

JANUARY 15, 2024

Using the right tools will make or break your digital PR campaign, and our digital PR agency is using the powerful suite of tools provided by BuzzStream to revolutionize and constantly experiment with our approach to outreach, digital PR, and link building more generally.

Case Study 83

Case Study Digital PR Study Tools 83

Buzzstream

FEBRUARY 5, 2020

So, you want to work in digital PR, content marketing, or link building, and you’re looking for an edge over the competition. . However, with IBM Watson Personality Insights, we were able to narrow down the most common traits of the top influencers in digital PR and link building. . How Do Digital PR Leaders Compare?

Digital PR 132

Digital PR Twitter Content Marketing Industry 132

The Proactive Report

JANUARY 24, 2016

GOALS FOR PUBLISHING BRAND CONTENT A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. That sounds remarkably like Digital PR. WHAT ARE THE NECESSARY STEPS?

Digital PR 100

Digital PR Enterprise Technology Study 100

Buzzstream

SEPTEMBER 27, 2024

At one point during the summer Olympics, I saw a compelling LinkedIn post from a fellow digital PR, Victoria Schmid. Digital PRs suddenly see open rates, click-through rates, and responses drop precipitously and scramble to meet KPIs and link goals. This tip comes from Bri Goodwin, Digital PR Manager at Journey Further.

Digital PR 118

Digital PR Pitching Radio Google 118

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. The digital PR team’s doing it, and other agencies are doing it. I want to start integrating AI processes into digital PR again. That’s how it all started.

Digital PR 62

Digital PR How To Analysis Tools 62

Buzzstream

APRIL 21, 2025

Recently, Ive heard a prominent digital PR team saying they send over 5K emails per campaign to get great results. Digital PR campaigns are rarely relevant to thousands of journalists, so this number gave me pause. Only 1 in 3 emails in digital PR gets opened the average open rate was 33.79%.

Digital PR 71

Digital PR Study Pitching Data 71

The Proactive Report

FEBRUARY 20, 2017

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. Every business should have a growth strategy. Without strategic planning it’s a hit-and-miss operation.

Digital PR 113

Digital PR System Infographics Banking 113

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Digital PR content is not a sprint, it’s a marathon. Need Digital PR training? Great content must be meet the needs of your audience.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Digital PR content is not a sprint, it’s a marathon. Need Digital PR training? Great content must be meet the needs of your audience.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Digital PR content is not a sprint, it’s a marathon. Need Digital PR training? Great content must be meet the needs of your audience.

Digital PR 100

Digital PR Corporate Groups Training 100

Remote PR Jobs

FEBRUARY 25, 2025

Whether you're a freelance PR pro or part of a remote team, a strong public relations strategy is essential for managing your messaging, handling crises, and getting media coverage. Media Mentions & Case Studies: Look at successful PR campaigns to see how strategic messaging shaped public perception.

Strategy 165

Strategy How To Crisis Management Crisis 165

The Proactive Report

FEBRUARY 25, 2017

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. The post 5 Digital PR Tips to Boost Your Business appeared first on Meritus Media.

Digital PR 100

Digital PR System Video Twitter 100

The Proactive Report

OCTOBER 17, 2016

FREE WEBINAR ON DIGITAL PR STRATEGY NOVEMBER 9, 2016. I’ve been using my 10-step Digital PR plan for several years now and have long wished for one tool that could do everything needed to implement each step. Until recently I’ve had to use several tools, which drove me crazy.

Digital PR 100

Digital PR Tools Social Media Agency 100

The Proactive Report

FEBRUARY 22, 2016

Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone. Currently only 5% of news content is an original initiative story. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone. Currently only 5% of news content is an original initiative story. They respond to quality and depth.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Buzzstream

JUNE 24, 2025

As publications continue to cut staff and more SEOs flock to digital PR, the competition for journalists’ attention is fierce. Even if you are newsjacking a trending topic, chances are several PR teams are doing the same. What is the Ideal Word Count for a PR Email Subject Line? iPhone 14 Gmail App Mobile 37 5.71

Data 62

Data Study Pitching Mobile 62

Buzzstream

JUNE 5, 2025

Since BuzzStream isan email outreach tool,I frequently discuss subject lines, email personalization, and follow-ups in digital PR with PR professionals. Although weve conducted numerous studies using BuzzStream data, one question that consistently arises is the optimal email length. How long should my email be?

Pitching 62

Pitching Digital PR Study Data 62

Buzzstream

JULY 10, 2024

I met Digitaloft’s founder, James Brockbank, at their Digital PR Summit in Manchester. With his deep SEO background, he can explain technical aspects like Google’s patents while still naturally integrating that into his agency’s digital PR and content strategy without it feeling forced. We are, mate.

Digital PR 98

Digital PR SEO Google Travel 98

Sword and the Script

DECEMBER 3, 2024

It recently published a case study with the CCGroup , which is a B2B tech PR agency out of London. Propel is often on my list of recommended tools PR folks should check out. In January of 2024, I spent some time with the company and published a product briefing on Propel that’s worth reading if you’ve shortlisted the company.

Software 176

Software Measurement B2B Training 176

Waxing UnLyrical

DECEMBER 11, 2013

With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. Will India See a Rise in Digital PR? Twitter Google+ LinkedIn Will India See a Rise in Digital PR? Holding events both online and offline is now part of media management.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86