The Proactive Report

OCTOBER 30, 2023

What are people saying about your brand when discussing CRM systems on social media? The Need for a Content Audit A recent update from Google stated that any unhelpful content reduces your chances of being seen in the searches for relevant words and phrases related to your brand. Set measurable goals and start tracking right away.

Trends 182

Trends Marketing Wikipedia Reddit 182

The Proactive Report

AUGUST 8, 2015

Of all the new digital skills PR pros need to learn, measurement is perhaps the most important. Unless you know what to measure, and how to measure it, you’ll never be able to show the value of your work. Measurement is the path to a bigger budget. Subscribe to the Digital PR Tips newsletter.

Measurement 100

Measurement Tools Twitter Analytics 100

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

The Proactive Report

FEBRUARY 7, 2018

A newsroom allows you to house your PR content in one place and prepare complete story ideas for the media, making their job so much easier. A social media management dashboard. Google Analytics. The biggest advantage digital tools give us is the ability to track and analyze our work and show value from our results.

Tools 207

Tools Analytics Google Measurement 207

Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater.

SEO 132

SEO Engineering Google Study 132

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. PR has a reputation of being beastly to measure. Back in the pre-digital era before we could track the most intricate of details of PR, that reputation was probably fair.

Measurement 49

Measurement Analytics Google Agency 49

Landis PR

JANUARY 30, 2024

That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.

Leadership 105

Leadership SEO Measurement Reputation 105

The Proactive Report

DECEMBER 4, 2018

Find out what people are searching for in Google and on your site. And learn how to measure those results , so you can show clients or the C-suite how you’re contributing to the business goals and the bottom line. Get more Digital PR Tips in your inbox every week. More research is needed here. Follow me on Twitter.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

ZudePR

FEBRUARY 22, 2016

There are certain business social media facts that – if your powers of persuasion are taking time out – won’t let you down. You’re a family business owner wondering how to make sense of social media, blogging, and PR. Eight On-The-Money Digital Marketing Facts for SMBs. #1: Facts for all seasons.

Social Media 75

Social Media SEO Media Local 75

The Resolution Blog

NOVEMBER 25, 2015

New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. Watch our video to find out how to make your PR coverage more visible on Google. Free tool: visualise multi-channel reports in Google Analytics. Is anybody else confused by multi-channel reports in Google Analytics?

eBook 120

eBook Google Tools Analytics 120

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. But that is changing in the modern era of digital PR. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”.

Publicity 45

Publicity Insurance Insurance Healthcare 45

The Proactive Report

JULY 27, 2015

Google announced that a new Panda update is underway now. If your company or agency is one of this 50%, now is the time to invest in a digital strategy and align all your activities to that strategy. So invest in getting your employees and/or outside resources up to speed on their digital skills. Measurement. Paid Media.

Marketing 100

Marketing Strategy Resources Employee 100

The Proactive Report

JUNE 4, 2018

But until now you’ve never had access to data about the actual people using your website or following you on social media. Think of Google Analytics as your new BFF – the one who knows everything about everyone and is willing to dish! Get the Digital PR Tips newsletter each week. Your New BFF. Call 888 243 3470.

Analytics 127

Analytics Data Exercises Social Media 127

The Proactive Report

OCTOBER 27, 2017

And you should have a way to track and measure progress and success, so if things are not working you can make adjustments. Once the site is live you can use Google Analytics to discover what’s working and what needs further tweaking. The ABC’s of Google Analytics. Your website is not just a pretty brochure online.

Tools 113

Tools Analytics Google Web 113

Landis PR

SEPTEMBER 18, 2023

Both TBL and ESG are frameworks to measure the sustainability of a company, and each play an important role in event planning. The Evolution of Event Sustainability Just as measurement tools are advancing, sustainability at events has evolved from the days of putting out recycling bins and hoping for the best.

Government 69

Government Measurement Groups Corporate 69

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023. Google has a specific set of content guidelines.

Digital PR 264

Digital PR Marketing Infographics Video 264

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

Stephen Waddington

JANUARY 6, 2019

In the latest issue we discuss: Media Show response: PR is more than publicity The Art of Public Relations is the title of a recent Media Show programme on BBC Radio 4 in which publicity is conflated with public relations. The #FuturePRoof podcast is back after a hiatus last year when work got in the way of recording.

Radio 76

Radio Customer Service Small Business Analytics 76

Waxing UnLyrical

FEBRUARY 7, 2014

Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. Media + Google Analytics + behavior metric on one dashboard #measurepr. AVES is quantitative based and does not measure the quality of content.

Measurement 89

Measurement Media Training Google Resources 89

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

PR Conversations

NOVEMBER 22, 2023

Although the accelerating decline in the influence of national and local media signalled an end to the dominance of a journalist-to-PR career pathway, it also weakened the established case for the importance of PR in the C-suite (boardroom). After all, publics were enabled to act as equals and amplify crisis situations.

Education 52

Education Reputation Leadership Technology 52

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. We still prize earned media stories that appear in brand-name media outlets.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. You can compile these lists manually or by scouring a media database.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. You can compile these lists manually or by scouring a media database.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Waxing UnLyrical

JULY 11, 2016

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. PR and Marketing Data: Impressions, Reach and Relevance, Oh My!

Report 40

Report Banking Measurement Digital PR 40

PR News

NOVEMBER 7, 2016

At a networking event last week, an industry colleague asked me if I’ve ever Googled myself. She whispered the question to me as if to self-Google were verboten. Fortunately, we were interrupted by a mutual friend and neither of us had to share the answer, which is, of course, Yes! Who hasn’t done that in… Continued.

Google 117

Google Course Blogging Industry 117

Waxing UnLyrical

NOVEMBER 14, 2014

One of our colleagues in the group pointed out that no one is Googling “PR blog” for answers and finding us as potential agencies/consultants (I paraphrased her exact words). In retrospect, I would have done this much earlier; it’s been a PITA trying to set, or re-set, stuff like Google Analytics. This is true.

Blogging 99

Blogging Leadership LinkedIn Google 99

Waxing UnLyrical

JUNE 24, 2016

The international panel of guests included: Chief Strategist at Ceralytics, a beta content intelligence platform, Brandon Andersen ; CEO of Pure Performance Communications, Deirdre Breakenridge ; Media Analysis Director at Universal Information Services, Austin Gaule ; and. Holistic measurement is crucial. AMECSummit #measurepr.

Measurement 42

Measurement Analysis Banking Internal 42

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Embracing the cloud. I pay £6.58

Digital PR 60

Digital PR SEO Small Business Blogging 60

Landis PR

JANUARY 16, 2024

If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday.

Agency 59

Agency Internal International Meeting 59

Solo PR Pro

JUNE 30, 2015

Just a few of the session highlights include: Global Analytics: Measuring What Matters Most – Louis Gray, Analytics Advocate, Google. 21st Century Media Relations: From “Buzz” to “Cha-Ching” – Shonali Burke, President and CEO, Shonali Burke Consulting, Inc.

Hotels 40

Hotels Conference Analytics Sports 40

Prohibition

DECEMBER 13, 2022

Digital PR is a broad landscape, especially when it comes to campaigns. If you are still getting to grips with digital PR campaigns, it can be hard to know which type is best to bring your campaign to life and help you to reach your target audience. Reactive digital PR. Proactive digital PR.

Digital PR 62

Digital PR Analysis B2C Examples 62

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Digital PR Strategy. The activity you see in Digital PR is like the tip of an iceberg.

Digital PR 100

Digital PR Analytics SEO Measurement 100