Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Cision

SEPTEMBER 20, 2016

Turn to social media instead, which was a close second to email as the most preferred form of contact between journalists and PR professionals. As the below infographic reveals, more and more journalists are using social media to share content, monitor discussions and interact with their audience.

Infographics 120

Infographics Social Media Media Journalism 120

Critical Mention

APRIL 2, 2020

According to Critical Mention Analytics gathered within the last four days, our platform shows that Tiger King is currently generating the most earned media. Ozark, Self Made and Uncorked are currently in Netflix’s most trending list. SCHEDULE A DEMO. Below is a breakdown of each show’s Mentions by State. Priscilla Osorio.

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Trends Media Radio Analytics 90

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule.

Social Media 75

Social Media Marketing Media Instagram 75

Critical Mention

OCTOBER 7, 2020

With the knowledge that trends are shifting faster than ever, it’s never a bad idea to be prepared for what’s around the corner. Here are four PR trends to consider for 2021: 1. Track news related to your industry, check out what’s trending and keep track of what your audience is saying to stay a step ahead for 2021. .

Trends 105

Trends YouTube Tourism Video 105

Solo PR Pro

MAY 25, 2021

In April, Pew Internet released another great report detailing social media use in 2021. I recommend taking a peek at the whole report since it outlines many demos around who’s using which platforms. For example, LinkedIn trends toward white, middle-aged men with college degrees making $75+. Twitter trended much younger.

Social Media 103

Social Media Report Pinterest YouTube 103

Critical Mention

SEPTEMBER 5, 2019

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. To start, social media mentions provide great brand-building opportunities. SCHEDULE A DEMO.

Social Media 75

Social Media Media Analysis Radio 75

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Now the question is: What’s included in a social media audit?

Social Media 104

Social Media Media LinkedIn Facebook 104

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly. Shorten URLs.

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Mobile Social Media Marketing Media 109

Cision

OCTOBER 7, 2016

In an analysis of the social media mentions relating to pumpkin spice products, we’ve found that society has reached peak pumpkin spice. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions. Trends are cyclical. Three tips to riding a social wave: 1.

Analysis 318

Analysis Viral Trends Software 318

Onclusive

JUNE 9, 2021

At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. How do you go about surfacing the current trends across the media universe? They are also excellent vehicles to control your message.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Cision

NOVEMBER 21, 2016

We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bonding Social Capital. These social tendencies are important to understand if you want to communicate with people where they are.

Social Media 120

Social Media How To Media LinkedIn 120

Critical Mention

NOVEMBER 9, 2018

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. With the New Year rapidly approaching, it’s time to start preparing for what lies ahead in the social media realm. SCHEDULE A DEMO.

Trends 106

Trends Social Media YouTube Storytelling 106

Communications Conversations

AUGUST 8, 2018

Since I’m in that mid-40s demo, I know a lot of people in the over-50 demo. And, it’s especially impactful for me as few companies want to hire a social media or digital expert who’s north of 50. It’s designed to keep you up-to-speed on all things social media marketing and PR-related.

Social Media 60

Social Media Trends Marketing Media 60

Critical Mention

SEPTEMBER 18, 2018

Social media has certainly changed over the years, especially in the years I have been a professor. Social media is the perfect blend of art and science, blending together to create experiential stories, innovative campaigns and sustainable communities for brands and individuals. Teaching social media is a lot of fun.

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Course Social Media Media Community 79

5W PR

JANUARY 3, 2024

Preparing for CES involves strategic planning, effective communication, and a keen understanding of industry trends. Researching industry trends Stay abreast of the latest trends in the consumer electronics industry. Social media strategy Craft a social media plan to create excitement leading up to and during CES 2024.

How To 78

How To Analysis Resources Trends 78

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. Might not be the sexiest trend of 2020, but it has teeth.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! The current marketing funnel is made up of mass email and social media blasts, accepting anyone and everyone that comes through.

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

FEBRUARY 5, 2019

In this incredibly fast-paced digital landscape, keeping up with trends is essential to a company’s success. To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Why is monitoring trending topics so important? Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

NewsWhip

APRIL 17, 2023

Few avenues are better for that than social media. But while social media can give reporters a real-time window into those topics, many platforms are difficult to navigate and can sometimes be misleading. To learn more about media monitoring on Reddit, request a demo here. Reddit is different.

Reddit 147

Reddit Report Chemicals Sports 147

Critical Mention

NOVEMBER 20, 2020

By working with influencers who are relevant to your brand, you can extend the reach of your brand voice online and on social media. Most influencers create connections with their audiences and typically have better engagement rates on social media. SCHEDULE A DEMO. Reach a Wider Audience. Intentional Content.

Tourism 157

Tourism YouTube Radio Social Media 157

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. This is where video marketing comes into play with boosting social media engagements.

Social Media 62

Social Media Video How To Media 62

Cision

OCTOBER 10, 2016

When it comes to real-time trending data, there are two free sources that most people use: Google and Twitter. But typically when we want to know about or analyze trending topics, we want to understand what people are discussing and searching for most frequently. Google Trends. This is a very limited data set.

Trends 120

Trends How To Google Software 120

Cision

OCTOBER 14, 2016

After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends still in their infancy. Do you use social media like Twitter or Facebook to gather leads and story ideas? I try to be easy to find and contact so if social pitching works for you, have at it. Blue Apron, not smart fridges.

Pitching 120

Pitching Trends Telecommunications Technology 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 109

Video Marketing SEO Social Media 109

Communications Conversations

AUGUST 27, 2015

In this edition of the Talking Points Podcast, Kevin and I talk about Josh Bernoff’s recent post claiming that social media is dead–and that we should burn it down and start over. “Burn It Down, Start From Scratch And Build a Social Media Strategy That Works” [link]. 9 Digital Trends Reshaping PR”.

Social Media 60

Social Media Case Study Media Mobile 60

Presspage

FEBRUARY 8, 2024

What are the current trends in ESG reporting and investor relations? While implementing ESG reporting into your investor communication, it’s also vital to stay up to date with the latest trends. To position your company as responsible, ESG narratives should be a part of all communication strategies, from press releases to social media.

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Report Government Financial Trends 109

Communications Conversations

JULY 6, 2018

Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. However, the big question on marketer’s minds is this: How does IGTV fit into my already busy social media mix?

Social Media 87

Social Media Instagram Media Video 87

Critical Mention

AUGUST 20, 2020

Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time. This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings. SCHEDULE A DEMO. Until next time!

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Resources Communications Education Guidelines 136

NewsWhip

AUGUST 4, 2022

The digital world revolves around social media platforms. Companies must adapt to each social platforms ever changing features, using them to their advantage and setting themselves apart from other competitors. A trending Reel can bring in a plethora of new opportunities that aren’t readily available on other social platforms.

Instagram 146

Instagram Brand Branding Hotels 146

Onclusive

SEPTEMBER 27, 2017

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Are you covered on weekends and off hours?

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113

Media Radio Television Sports 113

NewsWhip

APRIL 27, 2023

This is done by analyzing millions of social media engagements, and hundreds of news websites in real time. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

Onclusive

APRIL 5, 2018

Provide detailed reports and analytics of PR-related metrics, along with trends and historical comparisons. G2 Crowd rates products from the PR Analytics category algorithmically based on data sourced from product reviews shared by G2 Crowd users and data aggregated from online sources and social networks.

Software 199

Software Analytics Customer Service Comparison 199

Critical Mention

FEBRUARY 4, 2020

Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. Their Insights section of their website is an excellent resource to learn about technology updates, latest trends, employee experiences and more. Their blog covers topics from PR tips, company culture, social media and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Onclusive

MARCH 31, 2021

a PR manager or social media manager) identifies a potential crisis, it is important to know the next steps to take. Just like insurance, it’s important to have media monitoring tools so that you know immediately when a crisis starts. Identify who is responsible for listening, and when. Establish an escalation protocol.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Burrelles Fresh Ideas

FEBRUARY 6, 2024

As we move forward into an era of unprecedented possibilities, it has become increasingly evident that the fusion of sports and fashion is not merely a trend but a transformative force shaping the very essence of athletic style. Are you finding it challenging to stay on top of the latest industry news or your media mentions?

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Fashion Sports Technology Apparel 85