Onclusive

JUNE 9, 2021

Set your messaging, write the story. At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media. How do you go about surfacing the current trends across the media universe?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Critical Mention

SEPTEMBER 5, 2019

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. To start, social media mentions provide great brand-building opportunities. SCHEDULE A DEMO.

Social Media 75

Social Media Media Analysis Radio 75

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly. Shorten URLs.

Mobile 109

Mobile Social Media Marketing Media 109

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! The current marketing funnel is made up of mass email and social media blasts, accepting anyone and everyone that comes through.

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

NOVEMBER 9, 2018

This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. With the New Year rapidly approaching, it’s time to start preparing for what lies ahead in the social media realm. SCHEDULE A DEMO.

Trends 106

Trends Social Media YouTube Storytelling 106

Critical Mention

FEBRUARY 5, 2019

In this incredibly fast-paced digital landscape, keeping up with trends is essential to a company’s success. To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. Why is monitoring trending topics so important? Why is monitoring trending topics so important?

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. This is where video marketing comes into play with boosting social media engagements.

Social Media 62

Social Media Video How To Media 62

Critical Mention

AUGUST 20, 2020

Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs.

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

MAY 7, 2020

Many people across the globe have tuned in to TV channels, radio stations, social media platforms and the web for news and updates on the state of the world during this pandemic. This time of uncertainty has shown to people engaging on social media more than they typically would have before the pandemic struck.

Media 113

Media Radio Television Sports 113

NewsWhip

APRIL 27, 2023

This is done by analyzing millions of social media engagements, and hundreds of news websites in real time. The platform also enables your comms team to receive alerts on breaking news, trending social media posts, or brand opportunities and crises.

Tools 78

Tools Communications Pinterest Analytics 78

Critical Mention

FEBRUARY 4, 2020

Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. Their Insights section of their website is an excellent resource to learn about technology updates, latest trends, employee experiences and more. Their blog covers topics from PR tips, company culture, social media and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

NOVEMBER 7, 2019

.” What are Your Favorite PR Trends? Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. Having access to real-time media monitoring allows EKA to provide clients with instant news. It’s one of our favorite trends because it keeps us on our toes. SCHEDULE A DEMO.

Communications 81

Communications Crisis Communications Media Crisis 81

Burrelles Fresh Ideas

JANUARY 9, 2024

Doing more with less seems to be a never-ending trend in the public relations profession. Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. And this year was no exception. We can help!

Pitching 95

Pitching Print Measurement Report 95

Cision

MARCH 18, 2016

Fixell focuses on industry trends and includes his own personal experiences in his writing. I mostly write about larger trends in the beer/wine/spirit industries (e.g. I mostly write about larger trends in the beer/wine/spirit industries (e.g. How do you prefer to receive pitches? product announcements).

Pitching 120

Pitching How To Travel Writing 120

Critical Mention

JANUARY 16, 2020

Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends. While some top tactics, like keyword stuffing, die out, the following trends are great to keep in mind when working on your site and creating the content provided within. Share Tweet Share.

SEO 80

SEO Strategy Engineering Mobile 80

Critical Mention

APRIL 9, 2020

Because of this, it’s best to tailor your blog posts, earned media placements and social media interactions to a wide segment of customers and prospective clients. The increase in social distancing will likely cause people to turn to their phones and digital devices for communication as opposed to other in-person methods.

Healthcare 89

Healthcare Radio Sports Video 89

Landis PR

JUNE 26, 2023

From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content.

Publicity 52

Publicity Training Data Tools 52

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 152

Media Relations Media Print Software 152

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers.

Storytelling 329

Storytelling SEO Community Engineering 329

Critical Mention

SEPTEMBER 24, 2019

It’s no secret that marketing trends are always changing. Define your ideal buyer and then see who’s engaging with your organization and how they are interacting with your ads, social media and website content. Oftentimes, you’ll see a common trend in your organization’s demographic. Create Personalized Email Campaigns.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

PR Fuel

MAY 19, 2022

No matter what you write, the ending can be tough to draft. You send this statement to people in the news media with the purpose that it is proving information and making an announcement. In other words, when you write a press release, you are writing a brief, fascinating story for members of the media.

How To 104

How To Writing Video Fashion 104

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. SCHEDULE A DEMO.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

SEPTEMBER 19, 2019

We spoke to three of their team members about the firm’s core values, how they use media monitoring, trends in PR and more! “ What are the latest PR Trends? Trends within the PR industry are ever-evolving, so keep up with the latest PR principles to ensure maximum reach and client satisfaction. SCHEDULE A DEMO.

Agency 79

Agency Marketing Media SEO 79

Critical Mention

APRIL 19, 2019

Prospects are bombarded with so many marketing emails, social media messages, and video marketing campaigns that it can be tough to cut through the noise. Now, customers look for “social proof,” or customers advocating for your brand. For example, customers might review you on your social media channels.

Case Study 80

Case Study Social Media Survey Video 80

Critical Mention

NOVEMBER 18, 2019

The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Therefore, monitoring your media in real-time is a powerful solution for amplifying your brand. SCHEDULE A DEMO.

Viral 70

Viral Radio Media Sports 70

Critical Mention

DECEMBER 20, 2019

Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand. Learn how to improve your brand by observing negative earned media and using it to speak to customers directly or make product changes.

Brand 103

Brand Branding How To Media 103

Critical Mention

JUNE 26, 2019

The world of digital marketing is an ever-shifting landscape where platform algorithms and industry trends change in the blink of an eye, and you need to be able to keep up. Daily news coverage includes industry trends, breaking news, feature announcements and product changes for popular platforms that marketers use. SCHEDULE A DEMO.

Blogging 92

Blogging Marketing Content Marketing eBook 92

OnePitch

JANUARY 11, 2024

“It is surprising how many pitches I get that seemed to pitch me like I do write traditional consumer stories. Know what they write about. Because I get a lot of people who follow up for quite frankly products or people or whatever that just don't fit Bustle’s demo, whatsoever. AM: “It was trending. BB: “Yes.”

Pitching 93

Pitching Consumer Trends Viral 93

Critical Mention

APRIL 19, 2019

Prospects are bombarded with so many marketing emails, social media messages, and video marketing campaigns that it can be tough to cut through the noise. Now, customers look for “social proof,” or customers advocating for your brand. For example, customers might review you on your social media channels.

Case Study 69

Case Study Survey Video Community 69

Cision

SEPTEMBER 30, 2016

Food and wine can be part of the motivation for deciding on a destination when traveling, and many people turn to Saveur for its deep knowledge of hot trends, but also the standbys that set a region apart. I also write for Liquor.com. How do you use social media and other sources when gathering leads/story ideas?

Pitching 120

Pitching Travel Trends Print 120

Contently - Strategy

FEBRUARY 12, 2024

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance.

Financial 52

Financial Content Marketing Marketing Banking 52

Critical Mention

DECEMBER 6, 2019

Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Given those facts, it’s time to leverage the power of social media by generating quality content on a consistent basis.

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

DECEMBER 13, 2019

You should be able to track the amount of times you’ve received mentions daily and have the ability to identify monthly mentions to identify trends. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? SCHEDULE A DEMO. Priscilla Osorio.

Analysis 105

Analysis Comparison Reputation Radio 105

Critical Mention

JUNE 24, 2018

The exact definition of fake news is tough to define: false stories, satirical sites, social media memes and even illegitimate media coverage can be uncovered as phony. Along these lines, below we have some pointers to on how to fight this troubling trend. We agree wholeheartedly! Check your facts.

Crisis 94

Crisis Guidelines Social Media Reputation 94

Cision

OCTOBER 26, 2015

These give a 360-degree view of each contact, including contacts’ engagement history, premium pitching profiles and links to social media profiles. With the new Influencer Streams, you can monitor and engage influencers in real time, find out what contacts are writing about right now and see who they’re interacting with on social.

Print 120

Print Software Mobile Writing 120

Critical Mention

AUGUST 5, 2018

She is nationally known as one of the foremost speakers in the country on all things social media. Connect with her to learn more about #journchat , Twitter’s first industry chat, moderated by Sarah, which sets the trend for professional chats on Twitter. Bill Stoller. Bill Stoller. publicityguru. Steve Farnsworth. Steveology.

Twitter 77

Twitter Radio Social Media Print 77

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. The best way to show there are people, not robots behind your company is to have an active social media presence on social channels that your audience engages with the most.

Marketing 75

Marketing eBook Case Study Measurement 75