ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Personalized communication is another emerging social media trend.

B2B 344

B2B Facebook LinkedIn Small Business 344

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 109

Video Marketing SEO Social Media 109

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

Technology 60

Technology Crisis Communications Pitching Software 60

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Victorious PR

APRIL 21, 2023

Blockchain technology and cryptocurrency have emerged as game-changers in the world of finance and technology. One of the Key Aspects of Blockchain PR is Media Relations The best PR agencies have established relationships with crypto journalists and influencers, which can help brands gain media coverage and generate buzz.

Reputation 52

Reputation Advertising Advertising Education 52

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Their blog covers topics from PR tips, company culture, social media and more.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Stern + Associates

FEBRUARY 22, 2023

ChatGPT’s sudden emergence into the limelight was enough to shock the world, giving observers a glimpse of the awesome power of novel technologies. The emerging technology media landscape is fluid, with new inventions and subsequently new questions and considerations arising each day. What is unique about your product?

Communications 62

Communications Technology Software Resources 62

NewsWhip

OCTOBER 21, 2020

For global companies, reputation is the new gold. Meanwhile, the threats to reputation have never been more variable or complex. In the modern information sphere, crises are more common and can explode within hours through a vortex of media, social media, and motivated groups primed to pounce on particular narratives.

Crisis 158

Crisis Reddit Reputation Tools 158

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions. B2B influence isn’t about that.

B2B 94

B2B Marketing Measurement Social Media 94

NewsWhip

NOVEMBER 22, 2022

Failure to do so could result in a mangled brand reputation and a lack of public trust in the company. Earned media has a shelf life where paid can take over, but social media doesn’t stop,” says Quigley. . If you’re interested in seeing how your brand can turn real-time data into insights, request a demo here.

Data 78

Data Analytics Measurement Technology 78

Critical Mention

OCTOBER 7, 2020

You can also pitch journalists and influencers to include your organization in their podcasts and then monitor those mentions to capitalize on the earned media exposure. . Social Awareness. The influence of the internet can make or break your reputation if you are not careful. SCHEDULE A DEMO. Jessica Pickering.

Trends 105

Trends YouTube Tourism Video 105

Critical Mention

JANUARY 29, 2021

Social media is littered with influencers ranging from fashion divas to movie buffs, from tech reviewers to gamers, from bloggers to vloggers and many more. People trust influencers’ opinions owing to the reputation that they’ve built with their content, which they then leverage to market products. SCHEDULE A DEMO.

Brand 135

Brand Branding How To Radio 135

NewsWhip

JULY 11, 2022

This feature also comes in handy when it comes to tracking brand reputation. Media monitoring allows you to track and analyze competitor data to understand exactly how your audience is reacting to it. By measuring news mentions, published stories, and social media posts, media monitoring can help any organization improve their brand.

Media 78

Media Web Crisis Data 78

Onclusive

SEPTEMBER 20, 2017

For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. However, if it was easy, everyone would be doing it. business objectives).

Analytics 170

Analytics Measurement Data Technology 170

Presspage

MAY 31, 2023

With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative. Traditional methods of storytelling, such as press releases and media relations, are no longer sufficient in engaging with the audience.

Brand 78

Brand Branding Storytelling Software 78

Landis PR

JUNE 26, 2023

From generating press releases and social media posts to crafting personalized pitches, AI-powered tools are reshaping the way PR professionals work. AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content.

Publicity 52

Publicity Training Data Tools 52

Sword and the Script

MARCH 1, 2022

My impression is that he seems to be plugged into the market, open to market feedback and has experience growing and leading a technology company. Here’s a roundup of other news and links from the world of PR technology. iSentia named Rainer Rhedey as its new chief technology officer. Does reputation top profit?

Software 121

Software Case Study Advertising Advertising 121

Critical Mention

FEBRUARY 5, 2019

An increasingly common way to do this is participating in social listening through your organization’s social media channels–or a media monitoring service–to see what topics your audience finds most valuable. By monitoring trending topics in your industry, you can manage your brand’s reputation.

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

JUNE 24, 2018

The exact definition of fake news is tough to define: false stories, satirical sites, social media memes and even illegitimate media coverage can be uncovered as phony. Believing a source at face value without digging deeper can ultimately harm your company’s reputation and credibility.

Crisis 94

Crisis Guidelines Social Media Reputation 94

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. SCHEDULE A DEMO. appeared first on Critical Mention - Media Monitoring.

Advertising 84

Advertising Advertising Privacy Analytics 84

Buzzstream

JANUARY 5, 2024

They typically use a mix of public data, crawling technologies, and databases to find and verify email addresses. Sending emails to too many inactive or incorrect addresses will hurt your sender reputation and get your emails directly into spam inboxes. NeverBounce can verify 10 for free before booking a demo.

How To 83

How To LinkedIn Tools Google 83

Critical Mention

APRIL 2, 2019

Discovering what platforms your competition is using to measure their success enables you to keep on top of trending technologies and streamline your team’s workflow by cutting down on tasks. Know what’s happening as it happens with the help of this all-in-one, real-time media monitoring service. SCHEDULE A DEMO. SimilarWeb.

Analysis 74

Analysis Tools SEO Software 74

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Alert consumer brands to emergent reputation threats .

Media 88

Media Data Reddit Crisis 88

Critical Mention

JUNE 24, 2018

For example, I work with a producer on the west coast on video courses, and I’m on the east coast, but with technology anything is possible. You can expand your borders because you have technology that allows you to do this. Of course, my day also includes catching up with my social media friends. SCHEDULE A DEMO.

Storytelling 106

Storytelling Technology Course Privacy 106

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. Consistently named one of the most influential marketers in social media, Ann Handley is a prominent influencer on LinkedIn and has more than 420K followers on Twitter. SCHEDULE A DEMO.

Conference 66

Conference Crisis Management Survey Big Data 66

Critical Mention

SEPTEMBER 19, 2018

There are two principal ways media monitoring can assist in keeping tabs on your industry: Staying up-to-date: Being informed with the latest buzzwords and conversations in your industry is fundamental in showing your customer base you’re aware of your surroundings. SCHEDULE A DEMO. Artificial intelligence.

How To 61

How To Media Crisis Crisis Management 61

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Are you active on social media (at least the top one or two platforms where your audience spends time)? Jennifer Tomlinson | Qorus Software. Marketing be nimble.

Marketing 169

Marketing Employee Content Marketing Training 169

Critical Mention

AUGUST 16, 2018

With up-to-the-minute news monitoring tools, you can monitor your brand via social media, online press, radio and broadcast. Media monitoring is an excellent tool for PR professionals looking to stay on top of the news for their company and industry. SCHEDULE A DEMO. Get news in real time.

Media 60

Media Software Crisis Analytics 60

Onclusive

FEBRUARY 17, 2021

media relations, crisis management, social media, etc.) As you’re setting your PR goals and success metrics, tie them to dollars and / or corporate reputation whenever possible. Using technology for PR measurement, reporting and strategic planning.

Agency 51

Agency Measurement Resources Report 51

Critical Mention

JULY 18, 2018

Below, we provide some guidelines for monitoring your media coverage and analyzing it in a way that allows you to show PR’s value in your company’s bottom line. The crucial question for modern PR pros is, how do reputation management, media monitoring and overall PR strategy translate to business results for a company?

Data 60

Data SEO Engineering Strategy 60

Critical Mention

JUNE 12, 2018

What followed was a scolding social media campaign against Poll and harsh criticism from the football world. This insurmountable blunder is costing Blatter his international reputation and is casting a dark cloud over FIFA’s reputation as a whole. SCHEDULE A DEMO.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Critical Mention

AUGUST 21, 2018

Writing it to appeal to your target audience also improves your reputation in the long run. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. Respond quickly.

Customer Service 61

Customer Service Writing Financial Local 61

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You’ve heard carpenters are only as good as their tools.

Digital PR 62

Digital PR Tools Google Pitching 62

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. In technology, we’ve made a half-million dollar investment over three years in PRSA’s digital infrastructure, and have just added a staff position, in order to advance electronic delivery systems of the Society’s services. SCHEDULE A DEMO.

Interviews 79

Interviews Ethics Conference Leadership 79

PR in High Definition

JANUARY 17, 2017

Anyone working in the tech space (or who has a healthy interest in consumer technology) will know that this year’s Consumer Electronics Show (CES) has come and gone. Tech companies – as well as their marketing and PR teams – spent months planning for this event, perfecting speeches, product demos and more. They won’t fix themselves.

Crisis 48

Crisis Crisis Communications Internal International 48

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118