Presspage

MARCH 15, 2023

AI has long been a promising development, but not very tangible for the larger public. To find out why Presspage is crucial to the success of your communications , book a personalized demo now. The launch of ChatGPT in November ‘22, an AI chat interface that is optimized for human interaction, changed this.

Technology 78

Technology Creativity Storytelling Communications 78

Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The Google Analytics Demo Account solves these problems for us. Try The Demo Account Today!

Analytics 0

Analytics Google Data-Driven PR Training 0

Onclusive

OCTOBER 4, 2021

Request Demo. We use a proven 3-step process to verify our media contact database: Onclusive’s artificial intelligence technology starts by analyzing the publication activity of millions of authors across the globe. Learn more about Onclusive’s media database or request a demo today. Highly Curated Author Profiles.

Industry 195

Industry Media Reputation Report 195

NewsWhip

JUNE 1, 2023

In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve. Whatever the case, AI has officially entered the mainstream and is here to stay.

Technology 147

Technology Film Viral Ethics 147

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech. What will catch your attention?

Technology 120

Technology Pitching Insurance Insurance 120

ImPRessions - Crenshaw Communications

MARCH 28, 2019

Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. These reports are meant to guide technology decision makers on the best vendors, or at least the most relevant ones. Bring your best demo.

Meeting 168

Meeting B2B Technology Resources 168

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. We have insights into not only how technology is impacting the PR industry, but how to roll with the changes.

Technology 60

Technology Crisis Communications Pitching Software 60

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. Understanding the art of AR is critical to building relationships with these influencers.

Wireless 309

Wireless B2B Report Media Relations 309

Bianchi Biz Blog

APRIL 25, 2024

The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list. 2️ You will meet the leaders and visionaries from the top players across the mobility value chain.

Mobile 63

Mobile Transportation Automotive Policies 63

Onclusive

MARCH 29, 2022

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications and reporters we want to focus on moving forward. How Onclusive measures up.

Measurement 370

Measurement How To Analysis Data 370

5W PR

JANUARY 9, 2024

The retail landscape is ever-evolving, influenced by consumer behavior, technological advancements, and broader societal trends. This could include events, demos, and interactive displays. To connect physical and digital shopping, retailers will invest in advanced technology.

Retail 78

Retail Trends Policies Consumer 78

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Required experience: data services, SaaS, or marketing technology. Responsibilities.

Software 150

Software Measurement Analytics Data 150

Onclusive

MARCH 19, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Required experience: data services, SaaS, or marketing technology. Responsibilities.

Software 150

Software Measurement Analytics Data 150

Presspage

FEBRUARY 15, 2024

By analyzing email campaigns and press releases, IROs can gauge public perception and investor behaviour, allowing them to adopt a more nuanced and strategic approach that enhances message relevance and promotes transparency & trust, essential ingredients for effective stakeholder engagement. Want to leverage data analytics like a pro?

Analytics 78

Analytics Data Ethics Privacy 78

Onclusive

NOVEMBER 1, 2017

Many of us already utilize these technologies to help measure and attribute our success, gain insights into performance against competitors and report results back to the C-Suite. Which publications are discussing that topic. To see AirPR’s Research Trends TM in action, request a demo of AirPR today.

Brand 170

Brand Branding How To Trends 170

5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. Showcase products that push boundaries and demonstrate a brand’s commitment to cutting-edge technology.

How To 78

How To Analysis Resources Trends 78

Onclusive

APRIL 15, 2020

For communicators, attribution can be defined as “the measurement of actions, such as visiting a web site, downloading content, signing up for a demo, and purchasing a product or service, taken by people after reading a piece of earned, owned, or newswire content.” First things first: how do you define attribution? . million in revenue).

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

DECEMBER 16, 2020

Let’s look at some macro trends first: With the imminent COVID-19 vaccine distribution to the general public, it is likely that the lockdowns will stop, stability will return, and the economy will start to recover. Request a demo of Onclusive’s industry-leading PR analytics platform today! Ready to gain a leg up on your competition?

Industry 221

Industry Content Marketing Corporate Analytics 221

Burrelles Fresh Ideas

MARCH 19, 2024

Public relations professionals’ role in the travel and hospitality industry is critical to helping the overall success of the brand’s business. From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us. We can help!

Travel 91

Travel Trends Tourism Transportation 91

Sword and the Script

JANUARY 28, 2020

The presenter used Shake Shack (NYSE: SHAK), a popular fast-casual restaurant, that started out as a hotdog cart in Madison Square Park in 2001 and went IPO in 2015, as an object of the demo. This is something to bear in mind, as a point of negotiation, if you are in the market for PR technology and get to an evaluation phase with Notified.

Software 115

Software Tools Publicity System 115

Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. First, if you’ve gotten patents, it is for all intents and purposes public info that anyone can look up.

Technology 177

Technology Comparison Case Study Privacy 177

Landis PR

OCTOBER 11, 2021

Before you begin publicizing an event, you need to align marketing, sales and PR goals. There are many tactics to utilize – as Landis Communications did with its client, Velodyne Lidar, and the World Safety Summit on Autonomous Technology in 2019. Are you hoping to drive brand/company awareness? Content creation. Video promotion.

Local 98

Local Newspapers Sports Video 98

Landis PR

JUNE 26, 2023

Here’s my take on the risks and rewards of incorporating generative AI in public relations. With the proper prompt engineering, PR pros can enhance PR campaigns by delivering messages tailored to specific demos and interests. The post When it comes to generative AI in public relations work, do the benefits outweigh the risks?

Publicity 52

Publicity Training Data Tools 52

Onclusive

APRIL 15, 2020

For communicators, attribution can be defined as “the measurement of actions, such as visiting a web site, downloading content, signing up for a demo, and purchasing a product or service, taken by people after reading a piece of earned, owned, or newswire content.” First things first: how do you define attribution? million in revenue).

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Stern + Associates

FEBRUARY 22, 2023

ChatGPT’s sudden emergence into the limelight was enough to shock the world, giving observers a glimpse of the awesome power of novel technologies. The emerging technology media landscape is fluid, with new inventions and subsequently new questions and considerations arising each day.

Communications 62

Communications Technology Software Resources 62

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. Rogers & Cowan is a public relations agency that represents brands and talents across the world.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. Many PR tech vendors do no t offer web-based demos in preference to a sales demo.

Media Relations 149

Media Relations Media Print Software 149

Onclusive

MARCH 29, 2022

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications and reporters we want to focus on moving forward. And to learn more about PR measurement, register for our upcoming webinar below.

Measurement 195

Measurement How To Analysis Data 195

NewsWhip

NOVEMBER 22, 2022

Analytics, hard data, and predictive insights are needed so that comms teams can measure what the media is saying about their brand and how the brand is being perceived by the public. Failure to do so could result in a mangled brand reputation and a lack of public trust in the company.

Data 78

Data Analytics Measurement Technology 78

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

Yet, the technology sector — particularly the B2B tech sector — continues to do the bare minimum for bringing on underrepresented talent. Traditional retailers were on hand, presumably having sobering discussions about what new consumer technologies are a value-add for their businesses. Diversity makes headlines. What am I missing?

B2B 208

B2B Trends Retail Privacy 208

Shift Communications

JUNE 24, 2016

Public relations professionals often make mention of the concepts of earned, owned, and paid media. Ignoring paid media is a capital mistake; doing so ignores a body of strategies and tactics which complement and enhance the power of earned media and public relations. Vice President, Marketing Technology. Advertising Strategies.

Advertising 109

Advertising Advertising Strategy Publicity 109

Sword and the Script

MARCH 14, 2023

I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing. That context serves two purposes in this briefing: First, Kwittken is a bona fide public relations person that’s grown an agency, sold it and then stuck around to see things through. I’ll dig into that more in a moment.

Software 85

Software Media Relations Pitching Media 85

Onclusive

JANUARY 17, 2018

It’s hard to open Facebook or Twitter, watch the news on TV or go to your favorite site this week without finding a roundup of the coolest gadgets and most cutting-edge technologies featured at 2018’s Consumer Electronics Show. Which publications are discussing that topic. Samsung leads the pack ahead of Apple and Google.

Trends 191

Trends Brand Branding Software 191

Onclusive

MAY 1, 2018

Utilizing AI and insights-driven technologies can now aid in determining the right messages, measure the audience of their earnings news and build reports to advise on future messaging. To learn more about AirPR’s software solutions for investor relations, request a demo of AirPR today. appeared first on AirPR.

Software 150

Software Financial Measurement Report 150

Critical Mention

OCTOBER 7, 2020

Because of social distancing restrictions and the concern for public health & safety, many industry conferences are being held online now. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Virtual Events & Live Streaming.

Trends 105

Trends YouTube Tourism Video 105

Victorious PR

APRIL 21, 2023

Blockchain technology and cryptocurrency have emerged as game-changers in the world of finance and technology. This is where public relations (PR) plays a crucial role in the blockchain industry. Blockchain PR is a specialized form of PR that caters to the unique needs of blockchain and cryptocurrency brands.

Reputation 52

Reputation Advertising Advertising Education 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Modern public relations (PR) for marketing campaigns Public Relations (PR) is about building trust and genuine connections between brands and those who matter to them.

Video 109

Video Marketing SEO Social Media 109