Presspage

AUGUST 9, 2023

As companies look to streamline their value chains, all while cutting costs, more business executives are using innovative technology to redefine their relationships with investors. That's why you need to leverage technology to proactively engage with investors about your short, medium, and long-term business strategies.

Strategy 78

Strategy Technology Tools Government 78

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. The term “strategic review” is a financial code phrase indicating a company is interested in being acquired.

Software 126

Software Analytics Technology Video 126

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Yet, it’s important to pay attention to this stuff if your business buys PR software.

Brand 149

Brand Branding Reddit Pitching 149

Critical Mention

JANUARY 29, 2021

Consider a tech blogger promoting a protein shake, or a food blogger asking her followers to subscribe to a financial newsletter. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Krushan Bari.

Brand 135

Brand Branding How To Radio 135

Contently - Strategy

FEBRUARY 9, 2021

But no one wants to sign up for a newsletter about huskies in the snow from a B2B technology company. GE Reports delivers my weekly dose of optimism about COVID-19—and the future of technology at large. It provides unique information and perspective that your audience can’t get anywhere else. Secondly, I don’t blame you.

How To 142

How To Content Marketing Banking Advertising 142

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. Going public gives us access to its historical financials, which I’ve long wondered about. ONA 20 Vetted Demo from Vetted on Vimeo. Welcome to 2021! billion on its second day of trading.

Pitching 150

Pitching YouTube Community Company 150

Critical Mention

FEBRUARY 22, 2019

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 118

Marketing Data B2C Big Data 118

Critical Mention

SEPTEMBER 13, 2018

With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date. As technology advances, we fear that robots will eventually render some jobs obsolete, including PR. SCHEDULE A DEMO. Selling PR’s value.

Technology 73

Technology Print YouTube Financial 73

Critical Mention

JUNE 26, 2019

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Critical Mention

MAY 10, 2019

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 75

Marketing eBook Case Study Measurement 75

Critical Mention

OCTOBER 14, 2018

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Agency 72

Agency Twitter Conference Financial 72

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Research the competitors in the industry. It’s not enough to just know their names. You should be a mole and go deeper into competitor success and their struggles too.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. Research the competitors in the industry. It’s not enough to just know their names. You should be a mole and go deeper into competitor success and their struggles too.

Company 150

Company Meeting Crisis Management Government 150

Critical Mention

FEBRUARY 5, 2019

Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO.

Trends 61

Trends Viral Analysis Crisis 61

Critical Mention

MAY 10, 2019

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 68

Marketing eBook Case Study Measurement 68

ImPRessions - Crenshaw Communications

JULY 14, 2016

Truly catastrophic events like the terrorist attack on 9/11 or key events during the 2007 financial crash, have ramifications that make PR considerations recede in comparison. (I We like “drop-in” demo days for new products where media and bloggers can come by at a time of their choosing to cover a product launch.

Product Launch 120

Product Launch Trade Shows Comparison Government 120

Critical Mention

APRIL 5, 2019

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75

Critical Mention

JUNE 13, 2019

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Social Media 60

Social Media YouTube Media Instagram 60

Critical Mention

MAY 10, 2019

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Marketing 60

Marketing eBook Case Study Measurement 60

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. c) PR Tech Reviews based on my review of the technology (1-2 per year). And with that, here’s a go at the first PR Tech Sum….

Industry 86

Industry Media Technology Employee 86

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. Marketing’s funnel is changing.

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO.

Conference 66

Conference Crisis Management Survey Big Data 66

Critical Mention

NOVEMBER 9, 2018

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Blogging 61

Blogging Resources Internal International 61

Critical Mention

AUGUST 19, 2018

She then goes into detail about how organizations can adapt to technological changes and consumer behavior to improve brand recognition, social media presence and brand recognition. SCHEDULE A DEMO. Breakenridge examines how professionals can make the most of their careers in the fast, ever-changing media landscape. Until next time!

Pinterest 71

Pinterest Viral YouTube Mobile 71

Critical Mention

SEPTEMBER 6, 2018

But at the same time, the rapid emergence and advancement of technology in our daily lives is reducing the amount of personal interaction we have every day. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention.

How To 61

How To Conference Meeting Groups 61

Critical Mention

SEPTEMBER 3, 2018

According to ITSMA, a leading marketing association for technology, communications and professional services providers, 75% of would-be buyers say thought leadership helps them determine which vendor to put on their short list. SCHEDULE A DEMO. You’re also top of mind when your prospects make their purchasing decisions.

LinkedIn 60

LinkedIn B2B Product Launch Leadership 60

Critical Mention

JUNE 19, 2019

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing, you can find her at music festivals, hiking or snowboarding.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Critical Mention

NOVEMBER 26, 2018

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Marketing 80

Marketing SEO Advertising Advertising 80

Critical Mention

JULY 24, 2018

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Marketing 76

Marketing Measurement Financial Analytics 76

Critical Mention

JUNE 13, 2018

This would’ve prevented outside interference, financial and reputational damage it’s currently undergoing. With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO.

Company 87

Company Banking Crisis Facebook 87

Critical Mention

OCTOBER 1, 2018

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing you can find her at music festivals, hiking or snowboarding.

YouTube 63

YouTube Video Pitching Social Media 63

Critical Mention

JUNE 24, 2018

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Crisis 94

Crisis Guidelines Social Media Reputation 94

Critical Mention

AUGUST 21, 2018

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing you can find her at music festivals, hiking or snowboarding. The post How Do I Handle Negative Online Reviews?

Customer Service 61

Customer Service Writing Financial Local 61

Critical Mention

JULY 11, 2018

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Strategy 61

Strategy Pitching Financial Examples 61

Critical Mention

JUNE 14, 2018

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Pitching 70

Pitching Media Employee Privacy 70

Critical Mention

JULY 15, 2018

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Banking 77

Banking Crisis Financial Industry 77

Critical Mention

JUNE 29, 2018

With a background working for high-profile clients in the financial, hospitality and technology industries, she’s excited to bring her experience to Critical Mention. SCHEDULE A DEMO. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Crisis 68

Crisis Customer Service Video Financial 68