ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In the first place, quality usually beats quantity when it comes to earned media. PR is all about building connections, especially with media. Why bother?

Agency 353

Agency Interviews Pitching Retail 353

Institute for Public Relations

JUNE 15, 2023

Sylvia Chan-Olmsted and colleagues determined the definition of a “media brand” and explored consumer perceptions of media brands vs. other brands. Nine online interviews of media research … Continue reading What Impacts Social Media Users’ Trust in Brands? were conducted.

Social Media 40

Social Media Brand Branding Media 40

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you know if your efforts are working?

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Finally, the header image was created using DALLE-2.

Interviews 98

Interviews Publicity Technology Social Media 98

PR for Anyone

JUNE 22, 2021

How to Be on TV Shows: Pitching a story that is both relevant and valuable to the show’s audience is a a great way to land the media. Using your expertise around a story that will provide value to the audience will give you an edge when pitching to the media. Free PR Interview Transcript. Welcome to the show, Jeff.

Social Media 130

Social Media How To Brand Branding 130

ImPRessions - Crenshaw Communications

APRIL 21, 2021

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. Still, we avoid using words like “guarantee” or “definite” when predicting media coverage.

Report 361

Report How To Pitching Banking 361

The Proactive Report

JUNE 4, 2017

I recently had the pleasure of interviewing Yang Cheng, Assistant Professor of Public Relations, Department of Communication at North Carolina State University, on her research paper about the role of social media in crisis management. Listen to the interview with Yang Cheng. Social Media Crisis Research Paper.

Crisis Management 113

Crisis Management Social Media Crisis Airlines 113

ImPRessions - Crenshaw Communications

MAY 25, 2023

The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. Substack has had a real impact on the media landscape, and PR people can take advantage of that. How has Substack affected the media landscape? What is Substack? How can PR pros use Substack?

Analysis 156

Analysis B2B Interviews Tools 156

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Maybe the story idea simply isn’t compelling or timely enough to capture media attention. Stakeholders must understand that if they can’t secure assets to round out a story, media may not be interested. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth.

Publicity 334

Publicity How To Agency Product Launch 334

Mora Communications

DECEMBER 7, 2017

Your PR efforts have worked and you’ve landed your first TV interview. You’ve never been interviewed before, nor have you had media training – and your interview is tomorrow. Now as the interview time grows closer, your panic level begins to rise. Don’t try to be who you think the media wants you to be.

Interviews 40

Interviews How To Media Training Training 40

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Choose the right media. Don’t forget owned media.

Pitching 136

Pitching Media Privacy YouTube 136

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

And despite its name, it is definitely not limited to consumer products. Don’t forget rapid response News happens, especially around holiday times when media outlets may be short-staffed. It’s also critical to prepare your spokesperson for the interaction, even if it’s not a formal interview.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

APRIL 13, 2023

When I was interviewing with Crenshaw, one of the first things I noticed was that the leader interviewing me was a man of color – someone who looked like me. As I proceeded in the interview process, I noticed more people in the company like me.

Employee 156

Employee Community Groups Interviews 156

Wadds Inc.

MARCH 22, 2023

There’s a long running and often mind-numbing debate within the public relations industry about its definition and role within management. A range of alternative terms has developed each with its own definition and scope. The term public relations itself is often rejected because of its association with publicity and spin.

Publicity 98

Publicity Corporate Employee Interviews 98

PR for Anyone

DECEMBER 1, 2021

When it comes to the media, think of how you come across as an expert when they see a bad backdrop. This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. So you definitely want something behind you. What does your background say about you?

Interviews 130

Interviews Video Film Industry 130

ImPRessions - Crenshaw Communications

JANUARY 13, 2023

We work more effectively together when we share the same definition of success, and open expression of ideas helps build trust. Effective writing strengthens media pitches, powers sales presentations, and is often the basis for successful thought leadership. It’s also the underpinning of most successful media story pitches.

Writing 170

Writing Pitching Meeting Communications 170

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation. Mike Falkow is the Creative Director of Meritus Media Inc. The difference between PR and Marketing.

Digital PR 246

Digital PR Reputation Employee Energy 246

Bianchi Biz Blog

JUNE 19, 2023

It’s an instance of history not repeating itself, but definitely rhyming. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. I worked for other firms like Grandview Media, Babcox Media and other trade organizations before arriving at Transport Topics.

Transportation 93

Transportation Meeting Media Newspapers 93

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. This platform is great for interviews with key business figures and more corporate B2B video.

Video 149

Video Social Media Instagram Facebook 149

PR for Anyone

FEBRUARY 21, 2022

I’m sure by now you’ve heard of Clubhouse, the new, hot social media platform that is strictly audio. Not only can you go into the rooms and ask questions that position you as an expert in your field, you can also be interviewed in rooms, and… there are tons of journalists hanging out in there too. Transcript.

Publicity 130

Publicity YouTube Video Groups 130

Polaris

DECEMBER 11, 2014

Mary’s class was exploring the topic by examining a deceptively simple case of inaccurate media coverage. As a seasoned public relations practitioner with a core competency in media relations, I can attest that their grasp of the issue and its subtleties was impressive. Properly prepare for media interviews.

Apparel 123

Apparel Media Ethics Interviews 123

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. Darika: Definitely. For example, within the business, we have a media unit staffed with former national news journalists. For media work and campaigning we start with our experience of the media. Darika: Yeah, definitely.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media. Customer Service (Social Care). Sentiment Analysis.

Social Media 120

Social Media How To Media Customer Service 120

Bianchi Biz Blog

FEBRUARY 8, 2021

Perhaps one of my recent favorites was the result of an interview with John Deere. I do my best to at least skim through all my emails, and if something is a fit, I will definitely respond. You might also be interested in: Meet the Media: Rebecca Lindland, Automotive Industry Analyst & Freelance Writer.

Technology 56

Technology Meeting Automotive Media 56

PRSay

NOVEMBER 12, 2020

For instance, one of his favorite ways of generating sources was to have a “deskside meeting” with people, talking casually over coffee rather than doing a formal interview. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. Now, that dynamic has completely changed.

Journalism 211

Journalism Report Interviews Meeting 211

Bianchi Biz Blog

AUGUST 19, 2021

It’s important for exhibitors – especially the automotive suppliers and vehicle technology providers we serve – to fully understand the media landscape of this massive event to ensure success, and to set realistic targets and appropriately manage executive level expectations about media attention.

Automotive 91

Automotive Interviews Technology Mobile 91

Communications Conversations

APRIL 20, 2018

Social media and communications professional. Just a few of the terms I’d use to describe this month’s Social Media Rock Star: Kendall Bird. I am the social media manager at Collegis Education , and report through the Public Relations/Communications department of the company. Higher education advocate.

Social Media 114

Social Media Media Education Analytics 114

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. Media references are hard for several reasons. Media references are hard for several reasons. People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip.

B2B 77

B2B Media eBook Interviews 77

NewsWhip

OCTOBER 28, 2022

The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. Celebrities and fans took to social media immediately. Which definitely brings us to the third cardinal rule broken. . stories and north of 3.6 million engagements.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

PR for Anyone

OCTOBER 6, 2021

Pitch it to the media! Combine your expertise with a project that the media can help you with and watch your story land. See how Susan Bourrasa landed in the media doing just that. Why this pitch appealed to the media : The news station liked the idea of them being able to help out with this project. I’m gonna cry.

Pitching 130

Pitching Television Energy Interviews 130

The Resolution Blog

AUGUST 5, 2019

Memes are bigger than ever; the return of Love Island, Donald Trump’s visit, and Theresa May stepping down as Prime Minister all triggered a slew of fresh memes circulating on social media. They’ve also just recently launched their own social media company, Wagyu Social. They definitely do it with Narcos on Instagram and Twitter.

Marketing 120

Marketing Film Instagram Video 120

Deirdre Breakenridge

APRIL 25, 2017

Now you may say, “But, I’m already learning online and through social media every day.” One definition she offers is “traveling from place to place, especially working or based in various places for relatively short periods.”. Each one comes with a definition and sometimes an example showing how the word is used.

Reddit 236

Reddit YouTube Google Course 236

Flack's Revenge

DECEMBER 5, 2017

I definitely think that it is. In smaller markets, like where I live, there has long been a tendency for media professionals to seek corporate roles when they become available. I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects.

Pitching 174

Pitching Journalism Video Advertising 174

ReimaginePR

MAY 30, 2015

I get to sit on both sides of the media kit divide. Media Kit vs. Press Kit: In this day and age, they mean the same thing. I use the term media kit because it is more inclusive. Yes, you need a media kit: Now there are lots of ways beyond sending out a media release to drive media coverage. Even radio.

Media 120

Media Television Video Print 120

PR in High Definition

FEBRUARY 19, 2015

This is the second in a two part series, where I provide tips on how to get the most out of a PR video interview. The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications. The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications.

Film 48

Film Interviews Video Digital PR 48

Deirdre Breakenridge

FEBRUARY 26, 2018

Just a few short years ago, brands were pondering whether to give this social media thing a try or not. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? First off, social media is here to stay. Make them the stars on your social media channels.

Brand 256

Brand Branding Social Media Employee 256

PR in High Definition

SEPTEMBER 24, 2019

Sure, editors, reporters and columnists continue to be the so-called top jobs in journalism, but there’s been a significant shift in recent years in terms of topics and sectors that are being covered, how the media is responding to changing demand from readers and the critical focus on digital. The age of social.

Media 54

Media Newspapers Journalism Video 54