The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience.

Marketing 100

Marketing Digital PR Enterprise Technology 100

PR in High Definition

JUNE 3, 2020

The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly Communications. There is a helpful FAQ , which is well worth bookmarking. Photo credit: Bonnie Kittle, Unsplash ).

Digital PR 77

Digital PR Viral Creativity Examples 77

PR in High Definition

JUNE 3, 2020

The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly. There is a helpful FAQ , which is well worth bookmarking. Photo credit: Bonnie Kittle, Unsplash ).

Digital PR 48

Digital PR Viral Creativity Examples 48

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else.

Tools 68

Tools Marketing Advertising Advertising 68

The Proactive Report

MARCH 1, 2016

Our guest today on the #Digital PR Twitter chat is Katie Paine. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. A1: Almost all the dashboards I design these days integrate internal and external, traditional and digital PR numbers. What role does PR play?

Twitter 100

Twitter Measurement Digital PR Hotels 100

The Proactive Report

MARCH 1, 2016

Our guest today on the #Digital PR Twitter chat is Katie Paine. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. A1: Almost all the dashboards I design these days integrate internal and external, traditional and digital PR numbers. What role does PR play?

Twitter 100

Twitter Measurement Digital PR Hotels 100

Prohibition

JUNE 17, 2021

This could be a huge new feature for businesses and professionals who utilise Twitter – so definitely one to watch! At Prohibition, we work with a range of brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates.

Social Media 62

Social Media Reddit Trends Pinterest 62

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. This kind of content definitely rises above the flood of ‘content for content’s sake.’ Get the Digital PR Tips Newsletter.

B2C 157

B2C Study Exercises Sports 157

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible.

Social Media 60

Social Media Crisis Marketing Media 60

Cision

JULY 28, 2015

“Scrubbing through Twitter, Facebook and Instagram to find what was working for our clients and what people were talking about was a total time suck,” says Natalie Jenereski, a digital PR strategist at Waterhouse. Natalie Jenereski, digital PR strategist at Waterhouse Public Relations. It definitely gives us an edge.”.

Media 120

Media Viral Newspapers Digital PR 120

Prohibition

DECEMBER 2, 2022

The film is definitely one for the younger football fans out there, bringing together music, sports and culture. For more interesting articles from us check out these posts: Top five food and drink PR campaigns of 2022. Step by step guide to create a corporate video for your marketing needs.

Film 62

Film Sports B2C Digital PR 62

Doctor Spin

FEBRUARY 22, 2024

Educate the market and modify perceptions. Spin Academy | Online PR Courses What Public Relations Does “Public relations and marketing both use relationship-building techniques, but their missions and philosophies are fundamentally different.” Public relations and marketing: Dividing the conceptual domain and operational turf.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Prohibition

OCTOBER 19, 2022

The movie features entities that have an unsettling smile, causing harm to those who see it, so the marketing team behind the movie hired actors to stare into the camera at the games while donning their creepiest smiles. What is content marketing and how can it help your business? The importance of storytelling in PR .

Social Media 118

Social Media Fashion Media Travel 118

The Proactive Report

JULY 7, 2015

“For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. The marketers were in charge. The Chinese definition of insanity applies here: doing the same thing over and over and expecting a different result. Get the Digital PR Tips newsletter.

Strategy 100

Strategy Data Technology Survey 100

Solo PR Pro

APRIL 6, 2021

Definitely couldn't get through the work week without at least a little support from these guys, too. Michael Ares, MDA Corporate Marketing, LLC. While I still use many of the standard PR tools such as Cision and Muck Rack, I am gravitating more and more towards AI- and SEO-based digital PR tools.

Tools 89

Tools Google LinkedIn Leadership 89

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Integrating these Tools.

Measurement 78

Measurement Publicity Television Analytics 78

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market.

Brand 68

Brand Branding Publicity Fashion 68

Shift Communications

DECEMBER 21, 2016

With such a broad definition, do impressions count for anything? If you’re out there working to get publicity about a story, product, idea, or service, and your impressions count is zero, then the rest of your PR and marketing metrics aren’t going to look great either. So what should you logically measure after the impression?

Media 60

Media Measurement Advertising Advertising 60

Landis PR

SEPTEMBER 18, 2023

Adding additional funds may afford you the opportunity to make a bigger splash but the definition of sustainability is the ability to be maintained at a certain rate or level (Oxford Languages). Budgeting can be a grey area and clients always ask if they need to increase funding to support their efforts.

Government 69

Government Measurement Groups Corporate 69

The Proactive Report

APRIL 27, 2018

And the study shows that mobile searchers definitely expect to find what they’re looking for when they search. PR and the Future of Search. And since Google’s overall search numbers show a huge growth in mobile searches, this is important information. So what does Rand mean when he says the future of SEO is On-SERP SEO?

SEO 100

SEO Mobile Engineering Google 100

PR in High Definition

FEBRUARY 4, 2015

The post 5 tips to get the most out of PR video interviews appeared first on Firefly Communications. Blog marketing PR tips PR tools digital digital PR Firefly communications interview PR video'

Interviews 48

Interviews Video Digital PR Tools 48

PR in High Definition

FEBRUARY 19, 2015

The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications. Blog PR tips communications digital PR Firefly communications interview marketing media relations online PR PR PR agency PR tools PR trends public relations video video interview'

Film 48

Film Interviews Video Digital PR 48

The Proactive Report

OCTOBER 27, 2017

It should have a definite purpose and it should drive visitors to take certain actions that will advance your bottom line. If your company has a website, or is considering making changes, ask yourself these questions: Do I know what I want the website to accomplish? Does the site help me grow my business? Setting Goals.

Tools 113

Tools Analytics Google Web 113

Solo PR Pro

AUGUST 30, 2016

If you’re using WordPress, you’ll definitely want to check out a plugin called PixelYourSite , which makes the entire placement process super easy and automated. Jennifer Spivak is a Solo PR Pro Premium member and Solo PR Pro Facebook columnist.

Facebook 55

Facebook Advertising Advertising Course 55

Waxing UnLyrical

NOVEMBER 14, 2014

First, despite all protestations to the contrary, there is no “must” about anything when it comes to marketing. But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow.

Blogging 99

Blogging Leadership LinkedIn Google 99

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding. Attending press launches.

Agency 48

Agency Crisis Management Fashion Social Media 48

Wildfire

AUGUST 1, 2018

But now we’re in the digital age — and the advertising industry has stormed ahead with the sheer number of metrics it uses (like click-through rates and engagement rates) to justify itself. Marketers expect PRs to be able to do the same, and then we end up trying to measure the wrong thing, which serves nobody well.

Measurement 49

Measurement Analytics Google Agency 49

Rock the Status Quo

FEBRUARY 23, 2015

Five Free eBooks (or Presentations) To Download Now Strengthen Your LinkedIn Skills: The Sophisticated Marketer’s Guide to LinkedIn by… um… LinkedIn! Freshen up your skills with metrics: CyberAlert created a wonderful resource called The 2014 Measurement Handbook for PR, Marketing and Social Media.

eBook 100

eBook Digital PR Handbook Content Marketing 100

Prohibition

APRIL 29, 2017

So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video creation and seeding. Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media.

Agency 54

Agency Creativity Hotels Social Media 54

PR in High Definition

AUGUST 21, 2018

A recent study revealed that UK CMOs are almost half as likely to see innovation as the primary role of the marketing function as their US counterparts – only 25% of UK marketers identify “leading disruptive innovation” as a core functional priority. So, why are marketers so resistant to prioritise it?

Brand 54

Brand Branding Trends Social Media 54

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? Q1A: So if it’s the #1 need and the #1 challenge, how do we help marketers measure better?

Measurement 100

Measurement Digital PR Tools Content Marketing 100

PR in High Definition

FEBRUARY 25, 2016

Yours sincerely, A Concerned Marketeer Dear ACM, You’re not alone. The post PR Clinic: Developing a digital brand personality appeared first on Firefly Communications. He thinks our reputation is alright but that our fizz has gone flat. He says our personality and passion doesn’t shine through. Can you help us? This […].

Brand 48

Brand Branding Reputation Communications 48

Buzzstream

MAY 2, 2024

In terms of using social platforms to be a knowledge leader, building your brand within a marketing category is like building equity in yourself that you can then take forward to whatever’s next. There are a lot of SEO tools and content marketing tools on the market. They get a new customer from LinkedIn every single week.

Internal 62

Internal International Insurance Insurance 62

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 This move toward sponsored content also fits with Cision’s clear effort to cozy up to the marketing side of the house over the last few years. Million and Eyes the U.S.

Software 119

Software Case Study Advertising Advertising 119

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. C: No-one’s going to market this book like I will. A book about creating timeless works, which grew out of the author’s original premise: a book about writing and marketing books. Hold on a Minute. What book? #1 B: I set the price.

Writing 83

Writing Google Blogging Exercises 83

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. While this is a definite perk, it also means that the media kit needs to be the best possible representation of the brand. By including sponsorship guidelines for influencers, etc.,

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 27, 2024

If you take a look at the coverage we secured in the Miami Herald , journalist Madeleine Marr says as much in her article: “What the market research firm discovered were the most-filmed locations in various areas throughout the United States, as well as the world. In that case, I’d advocate for high levels of personalisation.

Pitching 83

Pitching Writing Film How To 83