The Proactive Report

MARCH 1, 2016

Our guest today on the #Digital PR Twitter chat is Katie Paine. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. A1: Almost all the dashboards I design these days integrate internal and external, traditional and digital PR numbers. What role does PR play?

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The Proactive Report

FEBRUARY 26, 2016

They definitely influenced her. Digital PR Opens the Door to Influencers. The digital world has brought many more of these opinion leaders to light. A large part of Digital PR is about finding and working with these content creators with a relevant audience to discover who has real influence.

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Marketing Digital PR Groups Radio 100

The Proactive Report

FEBRUARY 26, 2016

They definitely influenced her. Digital PR Opens the Door to Influencers. The digital world has brought many more of these opinion leaders to light. A large part of Digital PR is about finding and working with these content creators with a relevant audience to discover who has real influence.

Marketing 100

Marketing Digital PR Groups Radio 100

The Proactive Report

JANUARY 13, 2016

” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals. The more attention there is on Digital Transformation, the more demand there will be for PR folk who have these skills. Digital PR on Facebook. What are the necessary steps?

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Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals. The more attention there is on Digital Transformation, the more demand there will be for PR folk who have these skills. Digital PR on Facebook. What are the necessary steps?

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

” That sounds remarkably like Digital PR. And note that the first five goals for content are all PR goals. The more attention there is on Digital Transformation, the more demand there will be for PR folk who have these skills. Digital PR on Facebook. What are the necessary steps?

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Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 17, 2017

Unfortunately, most PR practitioners are not professional photographers or graphic designers. It was never part of our training because it was not part of PR before. Now it definitely is. Get the Digital PR Tips newsletter each Monday. Follow me on Twtter.

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How To Training Digital PR Video 100

The Proactive Report

JUNE 4, 2018

Per the definition of PR your core functions are: Identify the audiences you need to reach. Get the Digital PR Tips newsletter each week. The post Data, Analytics and the Everyday Practice of PR appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Call 888 243 3470.

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Analytics Data Exercises Social Media 127

The Proactive Report

JUNE 12, 2017

And that is the definition of influence!). Subscribe to the Digital PR Tips newsletter. appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. Influencer marketing shouldn’t be a quick hit, it should be viewed as an owned asset you can leverage over and over. Follow me on Twitter.

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Marketing Social Media LinkedIn Interviews 138

Prohibition

DECEMBER 2, 2022

The film is definitely one for the younger football fans out there, bringing together music, sports and culture. For more interesting articles from us check out these posts: Top five food and drink PR campaigns of 2022. The different types of digital PR campaigns and how they can build online authority .

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Film Sports B2C Digital PR 62

Cision

JULY 28, 2015

“Scrubbing through Twitter, Facebook and Instagram to find what was working for our clients and what people were talking about was a total time suck,” says Natalie Jenereski, a digital PR strategist at Waterhouse. Natalie Jenereski, digital PR strategist at Waterhouse Public Relations. It definitely gives us an edge.”.

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Media Viral Newspapers Digital PR 120

The Proactive Report

JUNE 17, 2018

This kind of content definitely rises above the flood of ‘content for content’s sake.’ Get the Digital PR Tips Newsletter. The post 5 Tips for Creating High Quality Content appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. 10X Content. Need help with your content? Call 888 243 3470.

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B2C Study Exercises Sports 157

The Proactive Report

JULY 7, 2015

The Chinese definition of insanity applies here: doing the same thing over and over and expecting a different result. Get the Digital PR Tips newsletter. The point of research and monitoring is to find out whether you are on track and whether you are making progress. If not, change the strategy!

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Strategy Data Technology Survey 100

Prohibition

OCTOBER 19, 2022

We were definitely spooked by this one, but it’s a great example of how a simple but effective stunt can lead to great coverage both in national media and on social media. Here’s some fun, clever movie promo – Paramount seemingly placed #Smile actors in the crowd at both the Yankees and Mets games last night, both in view of cameras.

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Solo PR Pro

APRIL 6, 2021

Definitely couldn't get through the work week without at least a little support from these guys, too. While I still use many of the standard PR tools such as Cision and Muck Rack, I am gravitating more and more towards AI- and SEO-based digital PR tools. Laura Frnka-Davis, APR, Principal, LFD Communications.

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Tools Google LinkedIn Leadership 89

Landis PR

SEPTEMBER 18, 2023

Adding additional funds may afford you the opportunity to make a bigger splash but the definition of sustainability is the ability to be maintained at a certain rate or level (Oxford Languages). Budgeting can be a grey area and clients always ask if they need to increase funding to support their efforts.

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Government Measurement Groups Corporate 69

The Proactive Report

APRIL 27, 2018

And the study shows that mobile searchers definitely expect to find what they’re looking for when they search. PR and the Future of Search. And since Google’s overall search numbers show a huge growth in mobile searches, this is important information. So what does Rand mean when he says the future of SEO is On-SERP SEO?

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SEO Mobile Engineering Google 100

Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. 1) Visualize how people engage with your site.

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Tools Marketing Advertising Advertising 67

5W PR

JANUARY 17, 2020

At its broadest definition, a media impression can be nearly any interaction a reader or viewer has with a piece of content. PR pros could be forgiven if they feel like they are the living the same day over and over when it comes to trying to demonstrate the value of their activities.

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Measurement Publicity Television Analytics 78

Doctor Spin

FEBRUARY 14, 2024

In public relations, we call this: Digital PR ( blog posts ) For some organisations, it matters what the general public thinks about certain issues. PR Resource: Public Relations 101 Spin Academy | Online PR Courses Doctor Spin’s Public Relations 101 Public Relations Meaning (What Is PR?)

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Publicity Marketing eBook Public Affairs 52

Doctor Spin

FEBRUARY 22, 2024

Learn more: Investor Relations (IR) Digital PR (Sometimes referred to as “Digital Communications,” “Online PR,” or “Online Communications.”) “Online public relations can enhance visibility and build relationships with the public, promoting organizations and products through dialogic communication.”

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Publicity Public Affairs Journalism Corporate 52

Shift Communications

DECEMBER 21, 2016

With such a broad definition, do impressions count for anything? In digital PR and advertising, this is more easily measured than offline. When you read Facebook, every ad that scrolls by in your News Feed is an impression. An impression is the broadest possible metric for any piece of earned, owned, or paid media’s performance.

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Media Measurement Advertising Advertising 60

Rock the Status Quo

OCTOBER 19, 2015

As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control. Even if we don’t handle social media for a client, it’s definitely our role to advise them on social listening and its kissing cousin, crisis management.

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Prohibition

JUNE 17, 2021

This could be a huge new feature for businesses and professionals who utilise Twitter – so definitely one to watch! The feature will allow businesses to display information that couldn’t previously be shown before on the usual Twitter page. Snapchat acquires 3D mapping company Pixel8Earth to expand AR capabilities.

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5W PR

JANUARY 14, 2019

Of the two narratives, Rihanna’s is definitely gaining traction with a younger generation, that doesn’t seem disposed to try to measure up to the standard “type” many other clothing companies promote.

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Brand Branding Publicity Fashion 68

The Proactive Report

OCTOBER 27, 2017

It should have a definite purpose and it should drive visitors to take certain actions that will advance your bottom line. If your company has a website, or is considering making changes, ask yourself these questions: Do I know what I want the website to accomplish? Does the site help me grow my business? Setting Goals.

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Tools Analytics Google Web 113

PR in High Definition

MAY 28, 2015

With the amount of online content and social media in our everyday lifestyle, it’s no surprise that digital PR campaigns are now an important staple in modern PR and advertising. The post Firefly harnesses influential vlogger to build client’s profile appeared first on Firefly Communications.

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PR in High Definition

JANUARY 22, 2015

Blog audience engagement digital PR Instagram PR public relations socialmedia tay4hottest100 taylorswift tumblr Twitter' Case in point – the social media uproar that is #Tay4Hottest100. For those […]. The post #Tay4Hottest100 – Lessons in audience engagement from Taylor Swift appeared first on Firefly Communications.

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PR in High Definition

FEBRUARY 4, 2015

The post 5 tips to get the most out of PR video interviews appeared first on Firefly Communications. Blog marketing PR tips PR tools digital digital PR Firefly communications interview PR video'

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Interviews Video Digital PR Tools 48

PR in High Definition

FEBRUARY 19, 2015

The post 8 steps to perfect your filming for PR video interviews appeared first on Firefly Communications. Blog PR tips communications digital PR Firefly communications interview marketing media relations online PR PR PR agency PR tools PR trends public relations video video interview'

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Film Interviews Video Digital PR 48

Solo PR Pro

AUGUST 30, 2016

If you’re using WordPress, you’ll definitely want to check out a plugin called PixelYourSite , which makes the entire placement process super easy and automated. She is a digital marketing specialist, marketing instructor and curriculum architect at the Startup Institute and an adjunct professor at The City College of New York.

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Facebook Advertising Advertising Course 55

Sword and the Script

JANUARY 21, 2017

The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. Looking for a digital PR firm that knows how to measure? Whether those are the right clicks and webinar registrants is another story. Just ask your sales development rep (SDR). Give our services a try. Talk to Us!

Social Media 60

Social Media Crisis Marketing Media 60

Prohibition

APRIL 17, 2017

We’re looking for someone with a definite interest in all things social media and PR. We want someone who has their finger firmly on the pulse of digital and PR developments, as well as popular culture. . . • Stay on top of core media features tracking. Demonstrate/develop excellent writing skills. Person specification.

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Agency Crisis Management Fashion Social Media 48

Waxing UnLyrical

NOVEMBER 14, 2014

And Lisa made an important point for those of us in the business of content: “If we don’t have [a blog], [our prospects] certainly aren’t going to pick us if content development and digital PR is part of the scope [of work].

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Blogging Leadership LinkedIn Google 99

PR in High Definition

MARCH 25, 2015

Cue some very reactive digital PR from the clever clogs at Adobe, who instantly spotted an opportunity to highlight, through Photoshop of course, that the dress was in fact black and blue […]. The post The Dress and Adobe’s PR home run appeared first on Firefly Communications.

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Digital PR Course Twitter Communications 48

Rock the Status Quo

FEBRUARY 23, 2015

Help clients transform earned media into owned media: Ramping up your email marketing skills is made far easier with Marketo’s The Definitive Guide to Engaging Email Marketing. Even if marketing owns email, not the PR department, it can’t hurt to use it to promote awareness of when a client is in the news, right?

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eBook Digital PR Handbook Content Marketing 100

Wildfire

AUGUST 1, 2018

Measurement by outcome — the bread and butter of PR. I know many PR agencies have different definitions as to what constitutes outcome , but when I think of that term, I pretty much think of solely coverage. Every agency measures this stuff; it’s the bread and butter of digital PR. But again, who cares?

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