PR in High Definition

JUNE 3, 2020

PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. someone’s hashtagged a nice picture with your client’s brand on it? The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly Communications. For example.

Digital PR 77

Digital PR Viral Creativity Examples 77

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market. Kudos to Rihanna for being ready to strike while the iron was hot.

Brand 68

Brand Branding Publicity Fashion 68

PR in High Definition

JUNE 3, 2020

PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. someone’s hashtagged a nice picture with your client’s brand on it? The post 5 tips for avoiding image plagiarism in digital PR appeared first on Firefly. For example. Photo credit: Bonnie Kittle, Unsplash ).

Digital PR 48

Digital PR Viral Creativity Examples 48

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else.

Tools 68

Tools Marketing Advertising Advertising 68

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They were very skeptical that there was such a thing as a brand story.

B2C 157

B2C Study Exercises Sports 157

Prohibition

JUNE 17, 2021

To combat this and drive brands to use the platform more regularly, TikTok created the Business Creative Hub. This could be a huge new feature for businesses and professionals who utilise Twitter – so definitely one to watch! TikTok is enabling content creators to be inspired by others through its new update.

Social Media 62

Social Media Reddit Trends Pinterest 62

Prohibition

OCTOBER 19, 2022

The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit. What is content marketing and how can it help your business? The importance of storytelling in PR .

Social Media 118

Social Media Fashion Media Travel 118

Prohibition

DECEMBER 2, 2022

The brand put up billboards with phrases such as ‘Proud anti-sponsor of the World F*Cup’ and ‘Eat, Sleep, Bribe, Football’, and have said they will donate all net profits on their ‘Lost Lager’ beer during the tournament. The film is definitely one for the younger football fans out there, bringing together music, sports and culture.

Film 62

Film Sports B2C Digital PR 62

Cision

JULY 28, 2015

“Scrubbing through Twitter, Facebook and Instagram to find what was working for our clients and what people were talking about was a total time suck,” says Natalie Jenereski, a digital PR strategist at Waterhouse. Natalie Jenereski, digital PR strategist at Waterhouse Public Relations. It definitely gives us an edge.”.

Media 120

Media Viral Newspapers Digital PR 120

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible.

Social Media 60

Social Media Crisis Marketing Media 60

PR in High Definition

AUGUST 21, 2018

Consumers are more intrigued by the concept of HQ Trivia, rather than the brand itself and frankly, the game became more of a trend than a sustainable brand. So, why are marketers so resistant to prioritise it? But some of these actually have a very minimal effect on the relationship between the brand and consumer.

Brand 54

Brand Branding Trends Social Media 54

5W PR

JANUARY 17, 2020

Market Surveys –Typically this will involve before-and-after surveys regarding awareness of your brand. Measuring your Website Traffic –It’s important to take a look at your website traffic before, during, and after PR. Mentions on Social Media –What are people saying about your brand?

Measurement 78

Measurement Publicity Television Analytics 78

The Proactive Report

JULY 7, 2015

“For the first time in history, our marketing strategy is dictated by the channels and platforms, instead of the other way around. The marketers were in charge. The Chinese definition of insanity applies here: doing the same thing over and over and expecting a different result. Get the Digital PR Tips newsletter.

Strategy 100

Strategy Data Technology Survey 100

Landis PR

SEPTEMBER 18, 2023

Adding additional funds may afford you the opportunity to make a bigger splash but the definition of sustainability is the ability to be maintained at a certain rate or level (Oxford Languages). Budgeting can be a grey area and clients always ask if they need to increase funding to support their efforts.

Government 69

Government Measurement Groups Corporate 69

The Proactive Report

APRIL 27, 2018

And the study shows that mobile searchers definitely expect to find what they’re looking for when they search. PR and the Future of Search. What’s that you say – your PR team doesn’t know how to write meta tags? Google has long said it’s an answer engine, rather than a search engine.

SEO 100

SEO Mobile Engineering Google 100

PR in High Definition

FEBRUARY 25, 2016

Yours sincerely, A Concerned Marketeer Dear ACM, You’re not alone. The post PR Clinic: Developing a digital brand personality appeared first on Firefly Communications. He says our personality and passion doesn’t shine through. How can we rekindle the flame and sparkle again? Can you help us? This […].

Brand 48

Brand Branding Reputation Communications 48

Shift Communications

DECEMBER 21, 2016

With such a broad definition, do impressions count for anything? If you’re out there working to get publicity about a story, product, idea, or service, and your impressions count is zero, then the rest of your PR and marketing metrics aren’t going to look great either. So what should you logically measure after the impression?

Media 60

Media Measurement Advertising Advertising 60

Solo PR Pro

AUGUST 30, 2016

Without a doubt, one of the biggest and most common mistakes that brands make when it comes to Facebook Advertising is choosing the wrong campaign objective from the start. If you’re using WordPress, you’ll definitely want to check out a plugin called PixelYourSite , which makes the entire placement process super easy and automated.

Facebook 55

Facebook Advertising Advertising Course 55

Prohibition

APRIL 17, 2017

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a PR agency. So that involves lots of exciting things like online community building, social media listening, brand audits, online crisis management, content marketing and video seeding.

Agency 48

Agency Crisis Management Fashion Social Media 48

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. You need to have solid media relations skills, have managed talented PR executives before.

Agency 54

Agency Creativity Hotels Social Media 54

Wildfire

AUGUST 1, 2018

But now we’re in the digital age — and the advertising industry has stormed ahead with the sheer number of metrics it uses (like click-through rates and engagement rates) to justify itself. Marketers expect PRs to be able to do the same, and then we end up trying to measure the wrong thing, which serves nobody well.

Measurement 49

Measurement Analytics Google Agency 49

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). I, on the, I think it was 12 brands that basically own Google search. That’s a good question.

Internal 118

Internal International Insurance Insurance 118

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients.

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Cision said customers that use its PR Newswire distribution service “can now secure guaranteed editorial placement across thousands of premium publishers.”

Software 121

Software Case Study Advertising Advertising 121

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? Q1A: So if it’s the #1 need and the #1 challenge, how do we help marketers measure better?

Measurement 100

Measurement Digital PR Tools Content Marketing 100

The Proactive Report

FEBRUARY 13, 2016

Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Stock photos can never tell your brand story like an original image can. The definition is here https://en.wikipedia.org/wiki/Visual_literacy. The Coke animals meme communicates the brand story of Coke.

Training 100

Training Film Infographics Examples 100

The Proactive Report

FEBRUARY 13, 2016

Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Stock photos can never tell your brand story like an original image can. The definition is here https://en.wikipedia.org/wiki/Visual_literacy. The Coke animals meme communicates the brand story of Coke.

Training 100

Training Film Infographics Examples 100

Buzzstream

FEBRUARY 9, 2024

In short: White hat: completely safe Gray hat: moderately safe to risky Black hat: definite penalties If you want to play it safe, stick with these white hat link building methods we list below. I love some of the things I see from digital pr, it’s a shame it often gets bucketed with the spammy kind of link building.

Google 71

Google Infographics Pitching Resources 71

Rock the Status Quo

NOVEMBER 19, 2014

If you have a B2B client with PowerPoint resources just sitting around gathering dust, it’s definitely worth investing time to evaluate them. Content Marketing' Since SlideShare is owned by LinkedIn, you can improve the reach of your uploads even further by connecting your SlideShare account to LinkedIn.

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Daniel Lemin, President, One Good Brand. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. We see many PR teams trying to get a bigger piece by expanding their skills. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team.

How To 60

How To Software System Employee 60

Norton's Notes

MARCH 6, 2017

As Arun Sudhaman writes the for Holmes Report, agencies and organisations are able to evolve their model and structure in order to play a more central brand-building role in today’s criss-crossing media environment. Going Digital. To conclude, we are definitely in a period of transition. Blurred Lines.

Publicity 43

Publicity Construction Advertising Advertising 43