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Reputation Management and Digital PR

The Proactive Report

Reputation management definition. The difference between PR and Marketing. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. PR comes first. What is your background?

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Public Relations vs Marketing

Doctor Spin

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

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5 tips for avoiding image plagiarism in digital PR

PR in High Definition

If the picture is on sites such as Flickr, you might also need to consider Creative Commons attribution. Again, this will depend on any applicable Creative Commons licences, but if you’re using someone else’s image it’s generally good practice to attribute their name. Attribute the author. Photo credit: Bonnie Kittle, Unsplash ).

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5 tips for avoiding image plagiarism in digital PR

PR in High Definition

If the picture is on sites such as Flickr, you might also need to consider Creative Commons attribution. Again, this will depend on any applicable Creative Commons licences, but if you’re using someone else’s image it’s generally good practice to attribute their name. Attribute the author. Photo credit: Bonnie Kittle, Unsplash ).

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Six new social media trends marketers should have on their radar

Prohibition

TikTok creates new Business Creative Hub. To combat this and drive brands to use the platform more regularly, TikTok created the Business Creative Hub. This handy hub should prove super useful for both content creators who want to share their creative flare and for those who need a bit of inspo!

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The Competitive Edge of Marketing Tools Stems from Application [UML]

Sword and the Script

There is more than one way to view tools of the marketing or PR trade. Technology is by definition the application of science for practical use. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else.

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5 Tips for Creating High Quality Content

The Proactive Report

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. This kind of content definitely rises above the flood of ‘content for content’s sake.’ Get the Digital PR Tips Newsletter.

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