Onclusive

NOVEMBER 17, 2021

Having this data at your fingertips covers all six PESTLE categories. Onclusive provides unified earned, owned and social media monitoring with the most complete and accurate news and social media coverage available across digital, newswire, print, broadcast, radio, and all major social platforms.

Analysis 195

Analysis Media Reputation Trends 195

Onclusive

MARCH 23, 2021

To do this, you’ll want to use the data and analytics included in your report to identify the effectiveness of the stories that have been told by your company, client, or competitors, the publications and media types that were (and were not) successful, the messaging that did (and did not) resonate, and more.

Analysis 195

Analysis Report Measurement Data 195

5W PR

SEPTEMBER 28, 2023

Analyzing media options The media landscape is diverse, including traditional channels like TV, radio, and print, as well as digital platforms like social media, websites, and streaming services. Based on the data, make adjustments to optimize the campaign for better results.

Media 78

Media Advertising Advertising Analysis 78

5W PR

JANUARY 3, 2024

Creating paid promotional campaigns through various mediums like TV, radio, print, and digital platforms. Utilizing data to measure the effectiveness of marketing efforts. Tools and techniques Utilizing online channels such as social media, email, and search engines for promotion.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Critical Mention

DECEMBER 10, 2021

The database-broadcast connection has strengthened Critical Mention’s all-in-one platform by allowing users to see cast and crew data for broadcast mentions through our Media Contact Database. Critical Mention users can now track audience and publicity values for their radio mentions. Until next time! Critical Mention.

Radio 116

Radio Instagram Analytics Mobile 116

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customers filter contacts by location, topic data, job title and other characteristics.

Media 108

Media Radio Television Engineering 108

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

Optimizing events for data collection Yes, directly making connections with your consumers through community events is important. You have to remember how vital data is to every aspect of any brand’s trajectory. Make certain you’re optimizing your approach to collecting this data.

Community 92

Community How To Marketing Data 92

PRSay

OCTOBER 10, 2022

More than three in five, or 62%, say humor in a brand’s TV, radio, online, social media and/or print presence makes them consider the brand “fun.”. Having appropriate data so you know exactly who your audience is never hurts — and trying to find where to draw the line can be helpful, too. The online survey of 2,046 U.S.

Consumer 166

Consumer Brand Branding Marketing 166

Cision

NOVEMBER 21, 2017

Unfortunately, with millions of conversations happening daily, it is near impossible for communications teams that aren’t equipped with the right technology, to make sense of all that data. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. How to do that?

How To 149

How To Social Media B2C Television 149

Beyond PR

MARCH 22, 2018

The same was true for watching hours of TV news or listening to shows on the radio. A comprehensive view of your brand can only be achieved by continuously scanning for mentions across all channels where your audience might engage, including: Print – traditional printed news, such as newspapers and magazines.

Media 75

Media Radio Newspapers Print 75

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

Burrelles Fresh Ideas

MARCH 5, 2024

Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.” If you have data processing through your systems, it’s an excellent opportunity to get earned media coverage for insights because it’s based on fact, not opinion.

Media 98

Media Nonprofit Pitching Analytics 98

Barokas

MAY 22, 2019

With so many brands vying for our attention through various channels – from social media, TV, radio, print, smartphones and the endless barrage of emails flooding our inboxes on a daily – sometimes hourly – basis, it’s easy for your message to get lost among all the noise. It’s a noisy world out there.

Storytelling 60

Storytelling Radio Print Advertising 60

Cision

JULY 11, 2017

Not only will this help give you a leg up in your competitive industry space, but you can use comparative analytics to evaluate data like company mindshare and audience demographics. A print mention is different from a broadcast mention, which is different from a social media mention, and so on.

How To 265

How To Media Software Agriculture 265

Cision

NOVEMBER 14, 2017

Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation. Others divide the marketing tasks among various employees, but they work together for the integrated benefit of all and share in disseminating analytics and data.

Measurement 166

Measurement Strategy Media Analytics 166

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? What is Generative AI?

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

FEBRUARY 5, 2019

Competitor analysis helps you fine-tune or even completely revamp your messaging based on the data you collect and may also help with product development. Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology.

Trends 61

Trends Viral Analysis Crisis 61

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 136) “Tell stories to radio and TV reporters so they understand what we do.”. 38) “Publicity.”.

Employee 150

Employee Print Writing Survey 150

Cision

JUNE 6, 2017

While we are awash in data tallying mentions, Likes, and sentiment, we may be out of touch with the specific individuals who are delivering the most value to our business—those who are sharing our content the most. This sounds straight-forward, but it’s not. I find that most companies don’t know these basic facts.

Marketing 239

Marketing Television Handbook Web 239

Barokas

DECEMBER 4, 2018

Consider whether your company has interesting data or commentary to share in the wake of Black Friday, Shop Small Saturday and Cyber Monday, and if so, build a story around it for the media in your sphere. Pulse Surveys : Consumer polls – when they uncover new or surprising data – can be media gold.

Survey 60

Survey Enterprise Radio Print 60

Bianchi Biz Blog

SEPTEMBER 7, 2021

We are in the early stages of humans evolving from physical to digital creatures and no one knows how it will play out, but the spectrum of outcomes ranges from Skynet (from The Terminator ) taking over to Star Trek , where AI and 3D printing usher in a flourishing utopia. And when we can strike a balance between the two, that’s best of all.

Meeting 91

Meeting Transportation Media Journalism 91

David PR Group

SEPTEMBER 3, 2014

This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. I bring up this story not to discuss the long-studied decline of printed dailies but, rather, the latter part of the statement: “If it’s important, someone will send it to me.”

Newspapers 74

Newspapers Print Radio Local 74

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. As marketers know well, we live in a multichannel world. Robust analytics and reporting.

How To 60

How To Media Analytics Television 60

Prohibition

NOVEMBER 16, 2022

Digital PR involves creating content campaigns around unique data pieces, interactive content onsite, newsjacking techniques, and other strategies to increase awareness and gain high-quality backlinks. Here, we’re going to go back to basics and highlight what exactly digital PR is and how it can help your brand. What is digital PR?

Digital PR 62

Digital PR Brand Branding SEO 62

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. All-in-one monitoring capability: As marketers know well, we live in a multichannel world.

Media 60

Media Marketing Analytics Television 60

Critical Mention

JULY 22, 2020

More than a year’s worth of research, development, design, testing, data curation and more went into this product and we know you are going to love it. Acquire accurate data from millions of local and national outlets, reporters, editors, producers, influencers, bloggers and more. Click here to read the press release announcement).

Media 111

Media Data Local Tools 111

Beyond PR

JUNE 29, 2016

The findings from Outsell, a research and advisory firm focused on media, information, technology and the business of data, reveal a fundamental shift away from intrusive tactics, such as telemarketing, autoplay video and TV/radio ads, towards user-initiated behavior. “In Earned media isn’t just helpful for building brand awareness.

Media 75

Media B2C B2B Nonprofit 75

Sword and the Script

AUGUST 11, 2020

As a former print journalist, I’m appalled at the lack of accuracy… from facts to proofreading… found in today’s media. Whether delivered via radio TV or online. A PR View of Media Bias [Survey Data] appeared first on Sword and the Script. From fact to proofreading. “As Human nature. Blurred lines.

Survey 160

Survey Data Media Ethics 160

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

Strategy 67

Strategy How To B2C Content Marketing 67

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

PR Conversations

APRIL 24, 2018

We could play a prominent, ethical role in the transformation (including data analytics and general digitalization) processes of our companies…or be mere witnesses to others leading and controlling the transformation. Prior to his public relations roles, Velasco worked as a journalist for print media and radio broadcasters.

Journalism 79

Journalism Ethics Film Construction 79

Critical Mention

JULY 16, 2019

These numbers are usually derived using a combination of hard data and algorithms and provide a clear way to understand what a mention in a specific media piece is worth to a brand. Top tier media intelligence solutions provide publicity value as a KPI, which approximate the monetary value of a media story.

Media 76

Media Advertising Advertising Measurement 76

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. It was particularly important for print journalists to follow the inverted pyramid structure because articles would often be “cut from the bottom” (i.e.,

Pitching 83

Pitching Writing Film How To 83

NewsWhip

JULY 20, 2022

In the past, data was hidden, stuck in the cracks, and hard to find. TV, radio, and print are still important sources of news, and brands can benefit from keeping a close eye on them. . Whether that be in a published article or a single tweet thread, one poor mention can make or break a brand’s reputation. .

Media 78

Media Reddit Reputation Web 78

Katie Paine's Measurement Blog

MAY 25, 2023

Triple check to make sure that the vendor you prefer can actually get the data you need. Make sure you can export data into a usable Excel or.csv file. Make sure you can export data into a usable Excel or.csv file. Cautionary note: Cision can export data into a.csv file, but their dates aren’t readable by Excel.

Measurement 52

Measurement Communications Survey System 52

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. Regulatory Awareness: Keep abreast of the local regulatory environment, especially laws related to advertising, marketing, data protection, and free speech. They can act as a bridge, helping you navigate and avoid potential pitfalls.

Marketing 92

Marketing Local Crisis Management Internal 92

PR Fuel

MARCH 19, 2021

Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. It’s useful to show proof of claims, using data or statistics as evidence. These reports will also give you some vital data about your readers. Break up Text. Writing an Online Press Release.

Small Business 84

Small Business Writing Engineering Infographics 84