Cision

NOVEMBER 21, 2017

Unfortunately, with millions of conversations happening daily, it is near impossible for communications teams that aren’t equipped with the right technology, to make sense of all that data. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. How to do that?

How To 149

How To Social Media B2C Television 149

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

Burrelles Fresh Ideas

MARCH 5, 2024

Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.” If you have data processing through your systems, it’s an excellent opportunity to get earned media coverage for insights because it’s based on fact, not opinion.

Media 98

Media Nonprofit Pitching Analytics 98

Cision

JUNE 6, 2017

While we are awash in data tallying mentions, Likes, and sentiment, we may be out of touch with the specific individuals who are delivering the most value to our business—those who are sharing our content the most. The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

7 percent who rated print media as important and 54. 6 percent who said television would rank highly in 2020. With increasing internet penetration, better data infrastructure, and an estimated 190M active Tik Tok users in the Southeast Asia region, social media and video consumption are unstoppable.

Mobile 156

Mobile Local Technology Trends 156

Cision

NOVEMBER 14, 2017

Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation. Others divide the marketing tasks among various employees, but they work together for the integrated benefit of all and share in disseminating analytics and data.

Measurement 166

Measurement Strategy Media Analytics 166

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

But in recent years, data has shown its efficacy. Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. 6 benefits of long form PR content.

Case Study 178

Case Study SEO Film Video 178

Beyond PR

MARCH 22, 2018

A comprehensive view of your brand can only be achieved by continuously scanning for mentions across all channels where your audience might engage, including: Print – traditional printed news, such as newspapers and magazines. Broadcast – television and radio. Online – websites, blogs, online media sites.

Media 75

Media Radio Newspapers Print 75

Cision

SEPTEMBER 10, 2015

Certain kinds of smart televisions can “overhear” conversations. From a media relations and PR perspective, this means more potential for avoiding or for creating risk; a whole new source of data; and more advance warning for either good or bad news. They might even provide select data to the public, to be more transparent.

Trends 120

Trends Mobile Web System 120

PeakMetrics Insights

MARCH 13, 2019

The best media monitoring software will do all the work and provide users with usable data. Today, media monitoring can watch print, television, online, and social media. Then, users will get charts and data to help them understand what’s happening with the searched terms.

Media 40

Media Software Television Print 40

PeakMetrics Insights

MARCH 13, 2019

The best media monitoring software will do all the work and provide users with usable data. Today, media monitoring can watch print, television, online, and social media. Then, users will get charts and data to help them understand what’s happening with the searched terms.

Media 40

Media Software Television Print 40

Bianchi Biz Blog

SEPTEMBER 7, 2021

Back then, they were underdog choices for the job, known mostly for their quirky comedic work in television, and the big question was if they had the chops to pull off a monstrous blockbuster. Sometimes it’s better to blow them away with compelling insights and data. And when we can strike a balance between the two, that’s best of all.

Meeting 91

Meeting Transportation Media Journalism 91

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. As marketers know well, we live in a multichannel world. Robust analytics and reporting.

How To 60

How To Media Analytics Television 60

Critical Mention

JANUARY 30, 2019

Marketing and PR professionals invest time and money on increasing brand awareness across a variety of media channels including television, radio, social media, online news and licensed print. All-in-one monitoring capability: As marketers know well, we live in a multichannel world.

Media 60

Media Marketing Analytics Television 60

Critical Mention

JULY 22, 2020

More than a year’s worth of research, development, design, testing, data curation and more went into this product and we know you are going to love it. Acquire accurate data from millions of local and national outlets, reporters, editors, producers, influencers, bloggers and more. Click here to read the press release announcement).

Media 111

Media Data Local Tools 111

Critical Mention

DECEMBER 10, 2021

The database-broadcast connection has strengthened Critical Mention’s all-in-one platform by allowing users to see cast and crew data for broadcast mentions through our Media Contact Database. Location and Designated Market Area (DMA) data in the Critical Mention Media Contact Database is now powered by Google.

Radio 116

Radio Instagram Analytics Mobile 116

David PR Group

SEPTEMBER 3, 2014

This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. I bring up this story not to discuss the long-studied decline of printed dailies but, rather, the latter part of the statement: “If it’s important, someone will send it to me.”

Newspapers 74

Newspapers Print Radio Local 74

Beyond PR

MARCH 1, 2018

This is like price fixing, but with data. “If There are 500+ scripted television programs, millions of potential “news” sources and almost every song ever written can be conjured by asking a speaker/jukebox to play it. Deriving ROI from coverage in a handful of TV outlets and a few hundred print publications is one thing.

Media 73

Media Measurement Enterprise Television 73

PRSay

AUGUST 12, 2016

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. Although I’ve never been a numbers guy, I am fascinated by the use of data in PR. News breaks in a split second today and spreads instantaneously via social.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Waxing UnLyrical

MAY 4, 2016

Irreverent humor has its place in many parts of our society – backyard barbecues, comedy clubs, people you may follow on Twitter, and late night television shows. Like any other marketing decision, what do the data say? If you need to modify your messaging in any way, it’s always best to have the data to back up your decision.

Marketing 40

Marketing B2C B2B Social Media 40

Critical Mention

JULY 16, 2019

These numbers are usually derived using a combination of hard data and algorithms and provide a clear way to understand what a mention in a specific media piece is worth to a brand. Top tier media intelligence solutions provide publicity value as a KPI, which approximate the monetary value of a media story.

Media 76

Media Advertising Advertising Measurement 76

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. The report is based on data collected from a series of surveys of more than 80,000 people in 40 markets. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media.

Newspapers 103

Newspapers Print Local Television 103

Cision

OCTOBER 14, 2015

More data journalism. More and more major news producers have a data journalism specialist or team. Tim Berners-Lee, who invented the World Wide Web, declared “ data-driven journalism is the future.” However, with access to the data and some training in using it, data journalism can empower citizen journalists.

Journalism 120

Journalism Trends Local Print 120

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Despite becoming more data-driven in recent years, public relations is still a relatively low-tech business. Find original data. A couple of fresh data points can add punch to a ho-hum media pitch ― especially if they’re original and up-to-the-minute. Jump on foreseeable news.

Television 120

Television Interviews Engineering Tools 120

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. Regulatory Awareness: Keep abreast of the local regulatory environment, especially laws related to advertising, marketing, data protection, and free speech. They can act as a bridge, helping you navigate and avoid potential pitfalls.

Marketing 92

Marketing Local Crisis Management Internal 92

Katie Paine's Measurement Blog

MAY 25, 2023

Triple check to make sure that the vendor you prefer can actually get the data you need. Make sure you can export data into a usable Excel or.csv file. Make sure you can export data into a usable Excel or.csv file. Cautionary note: Cision can export data into a.csv file, but their dates aren’t readable by Excel.

Measurement 52

Measurement Communications Survey System 52

Sword and the Script

MAY 21, 2016

Many email providers advise customers to prune inactive subscribers, but one provider, MailChimp , released data earlier this year challenging that notion (the chart nearby is by MailChimp). In his latest book, Content, Inc., In 2015, there are literally hundreds of channels where consumers access content.”. In crunching “6.6

Social Media 64

Social Media Marketing Media Content Marketing 64

Norton's Notes

JULY 17, 2014

Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Sword and the Script

AUGUST 6, 2019

Third-party data brokers harvest that information for advertising purposes because advertisers want to know if the budget being poured into ads is driving sales. Cision also has a deal with some of those data brokers to do the same thing with earned media. I’ve got a soft spot for surveys, studies and data analysis.

Marketing 64

Marketing Pitching Corporate Tools 64

Cision

MAY 12, 2015

Traditional public relations and social media have become integrated over the last five years, to the point where social platforms and the data they provide are now necessary tools for elevating client needs and issue areas. Analytics and data provide support to better inform clients on how to strategize to meet their goals.

Data 120

Data Nonprofit Analytics Instagram 120

Mindful Marketing

NOVEMBER 16, 2019

The eRosary also touches the physical realm, acting as a “ personal health assistant ” by recording fitness data and providing wellness information. In 1452, Johannes Gutenberg printed 180 copies of the now famous Gutenberg Bible. In doing so, the device encourages people to live healthier lives.

Print 71

Print Technology LinkedIn Mobile 71

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Transatlantic television became possible. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Cision

APRIL 5, 2017

These are highly activated bases that get information from one data point and assume it’s true. Chris Lynch : While digging into the data, we discovered 51% of journalists feel influencers care more about opinions and feelings than hard core facts. Automobile companies (and the military) are the largest advertisers on television.

Report 225

Report Media Advertising Advertising 225