Onclusive

SEPTEMBER 13, 2017

With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. PR now incorporates video content and online visuals (like infographics) to drive brand narrative and reinforce marketing messages throughout the customer lifecycle. ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. Every AI initiative begins and ends with data.

Software 90

Software Banking Technology Corporate 90

Buzzstream

JULY 16, 2024

They provide ego bait that elicits emotional responses and are (usually) backed by data. Backlinks achieved through city studies not only help raise overall site authority, but through strategic targeting and internal linking, you can also help boost ranking to your site’s priority pages. It’s something to brag about.

Study 62

Study Pitching How To Data 62

Buzzstream

DECEMBER 20, 2023

Reporting and Analytics: Users can generate reports to analyze the success of their link-building efforts, track progress over time, and make data-driven decisions to improve their strategies. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 71

Tools SEO Analysis Google 71

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. It is no secret that journalists love data, so if you can provide new and proprietary data, along with an analysis, you will quickly become a trusted source to them.

Examples 62

Examples Product Launch Data Report 62

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Highlighting the client and their purpose early on.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 20, 2023

Reporting and Analytics: Users can generate reports to analyze the success of their link-building efforts, track progress over time, and make data-driven decisions to improve their strategies. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Reporting and Analytics: Users can generate reports to analyze the success of their link-building efforts, track progress over time, and make data-driven decisions to improve their strategies. Or you can create a fresh, shareable piece of content, such as an infographic or survey campaign , and pitch it for links.

Tools 62

Tools SEO Analysis Google 62

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? Then, internally link your content to your money pages. Then, use a tool like Buzzstream to pitch your content to your targets.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Then, email that website to point out the broken link and use that as a jumping-off point to pitch them your site or content. Creating and Pitching Content Who is it best for? Then, internally link your content to your money pages. Then, use a tool like Buzzstream to pitch your content to your targets.

Examples 62

Examples Software Pitching Tools 62

Sword and the Script

DECEMBER 28, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% The Forrester survey data breaks it down into an average of 15 digital interactions and 12 human interactions.

B2B 118

B2B Marketing Survey Software 118

Contently - Strategy

SEPTEMBER 21, 2018

If those questions sound interesting but you have no idea how to answer them, your homework is to collect both quantitative and qualitative data. Yet we often see brands new to content leaning too heavily on one or two individuals to handle all strategy, creation, editing, and data analysis. Analyzing the wrong data. The lesson?

Content Marketing 111

Content Marketing Print Analysis Data 111

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Note: Professor Moorman also champions The CMO Survey.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

PR 20/20

OCTOBER 31, 2017

You need an actionable, original marketing plan —driven by purposeful planning and backed by data—to truly gain executive buy-in. We sync up client data with the Wordsmith portal, and create a template using rules and dynamic synonyms. Is better data usage and insights part of your strategic objectives for 2018?

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

DECEMBER 13, 2016

There is an ample supply of industry statistics – alongside organizational data – that demonstrate why. Data from BrightTALK , another webinar platform provider, puts the registrant-to-attendee conversion rate about one-third. Whether your primary speaker is internal or external, carve out time for a 30-minute interview.

B2B 60

B2B Infographics Interviews eBook 60

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR Conversations

JULY 5, 2017

Communicators pitch journalists story ideas, offer expert knowledge on a range of industry-specific questions. Several years ago PR community actively discussed infographics – a new exciting format to present complex information. Companies that were the first to embrace infographics! Leading internal communications.

Infographics 63

Infographics Corporate Policies Reputation 63

Contently - Strategy

DECEMBER 29, 2022

Developing a concrete plan for what happens after you publish means identifying the right internal stakeholders to start the distribution process. That doesn’t mean you should blow up every internal communications channel with every single content asset you create. Execute a larger internal communications plan.

eBook 145

eBook Product Launch Software Internal 145

Buzzstream

JUNE 5, 2024

There are also asset-less digital PR strategies that include pitching quotes to journalists. Many brands utilize digital PR to drive links to an asset and then use internal linking to direct SEO or link value to their money page. How to pitch: This approach gives Pinrose an asset when pitching to beauty and lifestyle journalists.

Digital PR 62

Digital PR Examples Strategy Survey 62

Contently - Strategy

APRIL 24, 2019

If you’re expanding to an international LOB, your new goal could be to build a loyal audience in the UK. That data point illustrated the clear value of content to everyone. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. million in content costs.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. Pitching reporters is not the same as it was 10 or even 5 years ago. You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

NOVEMBER 3, 2015

Introductory pitches. Anytime I see a new reporter or blogger covering a topic relevant to my business, I’ll draft up an introductory pitch. If you’ve ever received a helpful email without an “ask” or a sales pitch, you’ll probably remember that person. Internal notes. Relationship building.

Industry 60

Industry Pitching Survey Twitter 60

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Waiting for a client to sign off influencers you pitch.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Data is sourced from the Audit Bureau of Circulations. Data is hard to come by and highly fragmented.

Media Relations 115

Media Relations Media Print Newspapers 115

Shift Communications

SEPTEMBER 18, 2017

In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. The PR industry operates this way mainly because we’ve not had access to predictive software or good data. Matching Customer Behavior to Public Relations.

Analytics 132

Analytics Data-Driven PR Data Software 132

PRSay

MAY 18, 2016

The big data revolution has pushed the public relations industry forward. The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts.

Data 106

Data Meeting Measurement Report 106