Sword and the Script

NOVEMBER 9, 2021

Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. Internal comms tech strives to overcome email deluge. Every AI initiative begins and ends with data.

Software 93

Software Banking Technology Data 93

Buzzstream

MAY 19, 2022

I set out trying to write a post about creating a successful survey campaign from start to finish. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage. The key here is finding a keyword that you can gather data to support.

Survey 90

Survey How To Reddit Pitching 90

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Note: Professor Moorman also champions The CMO Survey.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Buzzstream

DECEMBER 1, 2023

Then, internally link your content to your money pages. Med-High Guest blogging involves writing guest posts for other high-quality websites in your industry. And remember, if anyone can write a guest post to the site you are looking for, the link probably isn’t all that valuable. But these links take time to come by.

Examples 133

Examples Software Pitching Tools 133

PR Fuel

JUNE 17, 2021

But press release writing is specific, it’s something you have to get right in order to make an impact. This blog outlines all the essential writing tactics you need to know. Write Your Press Release in the Right Format. When it comes to journalistic writing, you want to focus on a strategy known as the inverted pyramid.

Writing 60

Writing SEO Google Local 60

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Reporting and Analytics: Users can generate reports to analyze the success of their link-building efforts, track progress over time, and make data-driven decisions to improve their strategies.

Tools 71

Tools SEO Analysis Google 71

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data. While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ).

Creativity 77

Creativity Study Survey Advertising 77

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). Lean on validated and unbiased data and check your facts to ensure you are saying something new and.

Case Study 100

Case Study B2B Survey Education 100

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Highlighting the client and their purpose early on. Statistics. Case studies.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Reporting and Analytics: Users can generate reports to analyze the success of their link-building efforts, track progress over time, and make data-driven decisions to improve their strategies.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Try operators like: Guest post Write for us/me Become a contributor Contribute to Tip: Plug your searches into BuzzStream during Prospecting Searches. Reporting and Analytics: Users can generate reports to analyze the success of their link-building efforts, track progress over time, and make data-driven decisions to improve their strategies.

Tools 62

Tools SEO Analysis Google 62

Contently - Strategy

JANUARY 17, 2024

By leveraging data-driven insights, financial institutions can provide targeted content and recommendations, such as investment strategies or banking solutions, which resonate with the unique circumstances of each client. Infographics create a more visual and user-friendly experience when sharing data or breaking down complex information.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Contently - Strategy

SEPTEMBER 21, 2018

If those questions sound interesting but you have no idea how to answer them, your homework is to collect both quantitative and qualitative data. Yet we often see brands new to content leaning too heavily on one or two individuals to handle all strategy, creation, editing, and data analysis. Analyzing the wrong data. The lesson?

Content Marketing 111

Content Marketing Print Analysis Data 111

The Proactive Report

JANUARY 15, 2016

Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. It might be easy to write an engaging tweet, but taking high-quality photos on a smart phone or making a consistently interesting live-streaming video is not so simple.

Trends 100

Trends Skype Digital PR Guidelines 100

Buzzstream

DECEMBER 1, 2023

Then, internally link your content to your money pages. Med-High Guest blogging involves writing guest posts for other high-quality websites in your industry. And remember, if anyone can write a guest post to the site you are looking for, the link probably isn’t all that valuable. But these links take time to come by.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Then, internally link your content to your money pages. Med-High Guest blogging involves writing guest posts for other high-quality websites in your industry. And remember, if anyone can write a guest post to the site you are looking for, the link probably isn’t all that valuable. But these links take time to come by.

Examples 62

Examples Software Pitching Tools 62

Contently - Strategy

DECEMBER 5, 2019

Data for this report was compiled in November 2019. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. The benchmark data raised a few big questions. Report Methodology.

Financial 111

Financial Industry Report Insurance 111

Sword and the Script

JUNE 7, 2016

Yet in this data-driven marketing climate, we’ve got to find ways to quantify those hunches. The top skills CMOs say they need on their team are: a) digital marketing (62%); b) data analytics and insights (49%); and. It’s important to note this survey data has a margin of error (4.7%) and confidence interval (90%). vehicles.

Survey 60

Survey Marketing B2B Infographics 60

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” The Data Whiz. The Content Writer.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

This post was written by PR 20/20 intern Emily Dann ( @EmilyRDann ). As Roetzer writes in The Marketing Performance Blueprint , “Content creation and the ability to write persuasive copy for all marketing channels, is possibly the most important fundamental modern-marketing skill.” The Data Whiz. The Content Writer.

Marketing 40

Marketing Mobile Engineering Technology 40

Sword and the Script

DECEMBER 13, 2016

There is an ample supply of industry statistics – alongside organizational data – that demonstrate why. Data from BrightTALK , another webinar platform provider, puts the registrant-to-attendee conversion rate about one-third. Whether your primary speaker is internal or external, carve out time for a 30-minute interview.

B2B 60

B2B Infographics Interviews eBook 60

PR Conversations

JULY 5, 2017

Several years ago PR community actively discussed infographics – a new exciting format to present complex information. While there is nothing ground-breaking about infographics anymore, it is still widely used by brands today. Companies that were the first to embrace infographics! Leading internal communications.

Infographics 63

Infographics Corporate Policies Reputation 63

Contently - Strategy

JUNE 11, 2020

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. This data looks at all content produced by our clients in the spring of 2020. (To Reports + Data Are the Biggest Differentiators. Reports + Data Are the Biggest Differentiators.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. PatientPoint created its own using survey data from the platform OnePoll. Internal Datasets. Product Creation.

Digital PR 71

Digital PR Construction Case Study SEO 71

Beyond PR

MAY 12, 2016

Audiences discover and share press releases with multimedia more than text-only content, and we have data to back that up. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Write like your intended audience talks. Tell your story in different ways.

Agency 40

Agency Real Estate Film Video 40

Contently - Strategy

SEPTEMBER 15, 2021

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. This data looks at all content produced by our clients in the spring of 2020. (To Reports + Data Are the Biggest Differentiators. Reports + Data Are the Biggest Differentiators.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Onclusive

DECEMBER 22, 2017

I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”. With the availability of so much data today, there has been a seismic shift from creating ‘buzz,’ to much more data-driven outcomes. AirPR: What makes great content? How do you get noticed above the noise?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. Visuals to support data and insights : typical examples of this format will include images to break up copy and also to illustrate key points, often related to data. Let’s get into it.

Infographics 160

Infographics Data Blogging Mobile 160

The Proactive Report

JUNE 15, 2016

The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. Since LinkedIn has access to the hiring data of millions of companies and professionals across the globe, it stands to reason that we should pay attention to their insights.

LinkedIn 100

LinkedIn SEO Infographics Data 100

MaccaPR

OCTOBER 17, 2016

In my first post about Corporate Sustainability Reports on October 3, I laid out what I consider compelling data that shows how this valuable communications tool can bring bottom-line benefits to your company. Collect Data. Then Collect More Data; And Pull Together a Village. Write, Tell and Show Your Sustainability Story.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. One of the most effective, however, is the Post-up technique.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Data is sourced from the Audit Bureau of Circulations. Data is hard to come by and highly fragmented. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Shift Communications

SEPTEMBER 18, 2017

In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. The PR industry operates this way mainly because we’ve not had access to predictive software or good data. Matching Customer Behavior to Public Relations.

Analytics 132

Analytics Data-Driven PR Data Software 132

Contently - Strategy

JANUARY 23, 2019

Vox launched in 2014, around the time ESPN acquired FiveThirtyEight, the data-explainer site run by Nate Silver. “It’s worth thinking about what we actually want the standard fare of our data journalism—or explanatory journalism, if you prefer that more marketable description—to become,” he wrote.

Media 111

Media Journalism Content Marketing Education 111