Cision

JUNE 29, 2017

Managing Partner & Chief Digital Strategist at NATIONAL Public Relations, Rick Murray was quick to point out that you would be hard pressed to land a story without some data behind it these days. “Data is an imperative in our industry. Every story/piece of content is backed with #data insights.” Be emotive.

Storytelling 0

Storytelling Data Communications Technology 0

Flack's Revenge

MARCH 8, 2018

Their Spike and Analytics solutions provide a wealth of data that can shed light on social media buzz and content performance. Despite the imperative to get more data-driven, I was just not getting it. Their approach involves the use of social engagement data as a PR metric. Newswhip Data. This idea makes sense.

Data 159

Data Media Software Viral 159

NewsWhip

NOVEMBER 3, 2022

, local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world. Silva’s team can’t orchestrate social media at this level without some help. Story generation.

Reddit 158

Reddit Viral Analytics Social Media 158

Flack's Revenge

MARCH 21, 2018

In my last post , I explained that social media data can be used to bolster PR efforts. NewsWhip Data. This engagement comes across the social spectrum, and can be anything from a reaction/share/comment on Facebook, to a Twitter influencer share, to a pin on Pinterest. What forms of engagement does it cover?

Data 136

Data Pinterest Viral Facebook 136

NewsWhip

OCTOBER 23, 2019

Who were the top publishers on Facebook in September 2019? We looked at the data to find out. This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. Let’s look at the data. What content drove the most engagement?

Facebook 106

Facebook Web Analysis Film 106

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Whether or not you agree with PT Barnum’s “there’s no such thing as bad publicity” concept, it’s critical to have access to mentions and sentiment data. Share Tweet Share. Boost your Brand Awareness.

Viral 70

Viral Radio Media Sports 70

Prohibition

DECEMBER 13, 2019

Keeping up with Facebook ’s ever-changing algorithms and ensuring you’re not only delivering the right kind of content for your audience but posting at the right times isn’t always the easiest of tasks, but we’re here to break it all down to help you really crack social media content on Facebook. and after 5 p.m. and after 5 p.m.

Facebook 62

Facebook Social Media Video Viral 62

Shift Communications

APRIL 11, 2018

Most recently, Facebook just experienced the classic example of a crisis communications case study. On March 17, The New York Times and other outlets reported how Cambridge Analytica used personal information to build a system that could profile voters by exposing the data of 50 million Facebook users.

Crisis Communications 95

Crisis Communications Facebook Crisis Communications 95

NewsWhip

FEBRUARY 28, 2023

Data backs it up. followers, it’s in the same viral sphere as Duolingo. A massive campaign for them included a partnership with the viral “ corn kid ” from TikTok, which helped establish them as a strong brand presence on the app who is in touch with current trends. So, how are companies utilizing this new strategy?

Video 148

Video Brand Branding Instagram 148

NewsWhip

JANUARY 20, 2023

Here’s what you can expect from NewsWhip: Predictive data and alerts NewsWhip’s predictive alerts are unique in the market, and help users get ahead of any trending story by being able to predict the level of engagement a story is going to receive hours before it actually reaches those numbers.

Reddit 88

Reddit Viral Web Trends 88

Onclusive

JULY 27, 2021

“Fools… are apt to think that events exogenously give us the news by jumping out at us, but, in fact, the news media are choosing the news because their financial success depends on their stories’ viral impact,” wrote Nobel prize-winning economist, Robert Shiller in his book called Narrative Economics.

Public Affairs 195

Public Affairs Viral Government Policies 195

Contently - Strategy

MARCH 2, 2023

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. While there are subtle differences between IG and FB Reels , we’ll focus on Instagram Reels in this post, given they have better engagement rates and have been in use longer than Facebook Reels.

Brand 92

Brand Branding Instagram Video 92

Sword and the Script

APRIL 2, 2024

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He Reddit data. Reddit announced Cision has purchased access to the Reddit Data API for social media monitoring.

Reddit 176

Reddit Software B2B Technology 176

Cision

SEPTEMBER 14, 2017

Facebook is a daily hub of social activity and expression for most people, and Facebook friends are often ideologically similar to ourselves. A recent article from MIT Technology Review also implicates social bots in the perpetuation of fake news , so the “virality” ascribed to these types of stories may be technology-assisted.

Journalism 309

Journalism Study Social Media Resources 309

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). What is Viral Marketing?

Viral 52

Viral Crisis Communications SEO Reputation 52

Waxing UnLyrical

OCTOBER 24, 2012

Facebook has been struggling since its IPO in May. Facebook was not initially built to monetize; it was built to go viral. Unlike Google, I am not on Facebook to look for products, hence I’ve never clicked on a Facebook ad. Guest post by Kate Endress. Cutting through the crap. Networking. The bottom line.

Facebook 102

Facebook Mobile Google Viral 102

NewsWhip

JUNE 9, 2022

This analysis includes English-language content from publishers, ranked by Facebook likes, shares, and comments to their web content, ranked by domain. Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video. . The top publishers on Facebook in May 2022.

Facebook 29

Facebook Reddit Viral Analysis 29

Beyond PR

JUNE 29, 2017

Managing Partner & Chief Digital Strategist at NATIONAL Public Relations, Rick Murray was quick to point out that you would be hard pressed to land a story without some data behind it these days. “Data is an imperative in our industry. Every story/piece of content is backed with #data insights.” Be emotive.

Storytelling 73

Storytelling Data Communications Technology 73

NewsWhip

JANUARY 9, 2020

Top publisher on Facebook . Best use of NewsWhip data . LADbible – Top publisher on Facebook. The LADbible is the top publisher on Facebook, and it’s not even really that close. Axios – Best Use of NewsWhip Data. That’s right, it’s Whippies time! Best Newcomer . Most innovative publisher.

Reddit 88

Reddit Facebook Viral Data 88

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Social Media 73

Social Media Ethics Trends Viral 73

Remote PR Jobs

OCTOBER 11, 2022

Nearly all major social media platforms– including Facebook, Twitter, and Instagram– offer in-app synthesized performance metrics. There are also unaffiliated metric trackers available online if you’re looking for more specific data on your company’s online performance. Performance Metrics. Get Personal.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. This Internet media company has been making waves for almost a decade, focusing on churning out content that spreads.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

NewsWhip

APRIL 29, 2021

Famed English commentator Gary Neville went viral for his rant on what he termed the “disgusting” behavior by these clubs. Angry Facebook reactions to the announcement. Facebook reactions were a key indicator in gauging how the public felt about this announcement. The top articles about the European Super League. interactions.

Crisis 114

Crisis Sports Media Facebook 114

Sword and the Script

DECEMBER 9, 2014

Dark Social: Antimatter to Viral Fixation. 59 percent of all online sharing is via dark social, Radium One says, while just 31 percent happens on Facebook. This helps to explain why marketers tend to be so misguidedly fixated on “ going viral ” on social media: we can “see” it happening. Every other social channel on the web?

Viral 115

Viral Marketing Web Case Study 115

Cision

MAY 12, 2017

According to recent data, the number of mobile searches have increased and toppled desktop searches. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. AMP enhances the user experience and works well when you want to include video, images and data-rich content on a page. AMP Listing.

Google 259

Google Digital PR Mobile SEO 259

Critical Mention

FEBRUARY 5, 2019

Competitor analysis helps you fine-tune or even completely revamp your messaging based on the data you collect and may also help with product development. Facebook trending. 2) Where is the topic going viral? Last but certainly not least, crisis communications is another benefit of following trends. Twitter trends.

Trends 61

Trends Viral Analysis Crisis 61

NewsWhip

AUGUST 12, 2021

In advance of his launch on July 11, Branson wrote blog posts for Virgin’s website and regularly posted to his own Facebook page. Meanwhile, his Facebook posts are used as a way to keep the public updated every step of the way, in near real time. Bezos’s approach to owned media looks a little different. First stop: Blue Origin.

Facebook 97

Facebook Travel Instagram Viral 97

ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook dodges blame. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved.

Crisis 136

Crisis Privacy Airlines Facebook 136

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Unfortunately, with millions of conversations happening daily, it is near impossible for communications teams that aren’t equipped with the right technology, to make sense of all that data.

How To 149

How To Social Media B2C Television 149

Cision

NOVEMBER 30, 2015

This is based upon comparative sales data between 49 annual print ads and three annual TV ads that run on Black Friday, Christmas and Father’s Day. The actual data presented describes that year-over-year Twitter users are participating in more Black Friday promotions than in years past.

Social Media 120

Social Media Facebook Print Advertising 120

NewsWhip

APRIL 28, 2021

On Monday, Nielsen reported that the viewing figures for the Oscars had dropped dramatically year over year, and our own data reflects similar trends in engagement to the coverage, which have dropped off steeply compared to last year’s levels. The viral stories about the 2021 Oscars.

Publicity 78

Publicity Comparison Pinterest Web 78

Prohibition

MARCH 16, 2022

hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. Similarly, social media may not seem as though it is of great importance if your target audience is older, however Facebook and Pinterest are very popular amongst the older consumer. 65+ year olds are Facebook’s fastest growing audience segment.

Small Business 71

Small Business Advertising Advertising Social Media 71

Stephen Waddington

FEBRUARY 10, 2019

Each podcast platform or service has its own analytics and aggregating data is a tedious spreadsheet driven task. Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? It’s aiming for podcasts to become a fifth of its output as a hedge against artist royalties.

Viral 68

Viral Journalism Analytics Case Study 68

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

2017 also brought a reckoning of sorts for Facebook. Within weeks, however, Facebook would own up to the fact that it sold more than $100,000 in ads to Russian accounts, and that foreign actors used its feed to spread false and divisive stories about candidates and issues. The Losers. He called it a ”pretty crazy ” idea.

Airlines 180

Airlines Reputation Journalism Crisis 180

Communications Conversations

MAY 12, 2023

If you click on “searches” in your data, you’ll see the types of people searching for you. Lesson #3: Timely topics, personal updates are what resonated the most You know how everyone is complaining that LinkedIn is turning into Facebook? Those are the people I want searching for me on LinkedIn.

LinkedIn 109

LinkedIn Local Case Study Leadership 109

NewsWhip

MARCH 31, 2021

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. And if you are at heart data-driven from the communications perspective, it just opens up all of those doors to you to start thinking more like, I almost want to say a digital market.

Advertising 131

Advertising Advertising Data Reputation 131

Solo PR Pro

JULY 3, 2019

When sharing the report, she stated, “If it feels like we’re all drinking from a data firehose, it’s because we are.” Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Developing a better user experience produces by far the most viral effect and impact when investing in growth.

Report 45

Report Privacy Pinterest Retail 45