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How Reach uses NewsWhip to stay on top of the news cycle

NewsWhip

The UK-based company operates 130 national and regional print and online media brands in the U.K., local-focused websites like the Manchester Evening News , Leicestershire Live and national outlets like the Daily Star , Daily Express and Daily Mirror – with the latter regularly being one of the top three publishers on Facebook in the world.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He Reddit data. Reddit announced Cision has purchased access to the Reddit Data API for social media monitoring.

Reddit 178
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What is Viral Marketing? What is Social Media Monitoring?

Viral 52
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Why it’s Important to Monitor Trending Topics

Critical Mention

Competitor analysis helps you fine-tune or even completely revamp your messaging based on the data you collect and may also help with product development. Facebook trending. 2) Where is the topic going viral? Last but certainly not least, crisis communications is another benefit of following trends. Twitter trends.

Trends 61
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5 Common Misperceptions of Social Customers

Cision

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. The actual data presented describes that year-over-year Twitter users are participating in more Black Friday promotions than in years past.

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How to Use Dynamic Listening to Reach New Customers

Cision

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Unfortunately, with millions of conversations happening daily, it is near impossible for communications teams that aren’t equipped with the right technology, to make sense of all that data.

How To 149
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Who Wants to Know How to Craft a Powerful Headline?

ZudePR

Facebook is winning and everyone’s a publisher now. 1: Read this data-driven recent article on BuzzSumo. Print it out. Times Have Changed: Adapt or Die But, as sites like Buzzfeed, The Huffington Post , and Forbes are showing, times have changed. What works offline doesn’t work on. And online, like it or not, is where it’s at.

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