Remove Data Remove Facebook Remove Reputation Remove Viral
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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

This is even more important for business buyers, where the selling cycle is longer, the product or service typically more costly, and the reputation ruboff more potent. The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions.

Trends 385
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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He I did my best to defend the company’s reputation. Reddit data. The change will take effect on April 2, 2024.

Reddit 177
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A brief guide to short-form video for brands

NewsWhip

Data backs it up. followers, it’s in the same viral sphere as Duolingo. A massive campaign for them included a partnership with the viral “ corn kid ” from TikTok, which helped establish them as a strong brand presence on the app who is in touch with current trends. So, how are companies utilizing this new strategy?

Video 148
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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What is Reputation Management? What is Social Media Monitoring? What is User Experience (UX)?

Viral 52
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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently - Strategy

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. 2017 also brought a reckoning of sorts for Facebook.

Airlines 180
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#14: What happens when influence outshines advertising?

NewsWhip

I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. And if you are at heart data-driven from the communications perspective, it just opens up all of those doors to you to start thinking more like, I almost want to say a digital market.