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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

This bodes well for PR professionals who focus in employee and community relations. The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions. It will revive contextual advertising and give rise to new data targeting tools.

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently - Strategy

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). What is Viral Marketing?

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Whippie Awards: Best Publishers on Social in 2019

NewsWhip

Top publisher on Facebook . Best use of NewsWhip data . LADbible – Top publisher on Facebook. The LADbible is the top publisher on Facebook, and it’s not even really that close. In 2018 that took the form of building a community around Reddit. . Axios – Best Use of NewsWhip Data. Best Newcomer

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Get Inspired by These 3 Content Marketing Innovators

Cision

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Mashable also realized that its community was looking for stories on subjects its reporters weren’t always covering.

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Why You Should Incorporate Social Media Into Your PR Plan

Remote PR Jobs

Nearly all major social media platforms– including Facebook, Twitter, and Instagram– offer in-app synthesized performance metrics. There are also unaffiliated metric trackers available online if you’re looking for more specific data on your company’s online performance. Performance Metrics. Get Personal.

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How to Use Dynamic Listening to Reach New Customers

Cision

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types. It all starts with the news you are taking in.

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