Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 147

Internal International Tools Software 147

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

Sword and the Script

NOVEMBER 5, 2020

Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place. That was one CEO’s wisdom for a VC-backed tech startup where I worked ages ago. The real kicker?

Employee 99

Employee Study Survey Leadership 99

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK AI Industrial Strategy AI and Data are one of the four so-called Grand Challenges set out in the government’s Industrial Strategy in November 2017. It is set to transform how we live and work.

Internal 84

Internal International Ethics Communications 84

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Internal Communications. Data Journalism. Relationship building takes time. Media Training.

Training 370

Training Media Training Reputation Crisis Communications 370

Communications Conversations

JULY 14, 2020

It’s the notion of CEOs sharing employee-only messages with external audiences. It addressed what I’m sure was a fairly anxious Microsoft employee base and talked about the company’s mission and steps they were taking to assist in the virus efforts around the world. First, internally. ” Same message.

Employee 78

Employee LinkedIn Social Media Trends 78

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

Onclusive

MARCH 31, 2021

Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Sword and the Script

APRIL 23, 2024

According to our survey, they are two to three times more likely to measure signals such as account engagement and intent-based third-party data. It’s fine to get help when you need it but strive to build those skills internally and cross-train, so you’re not stuck when an employee leaves.

Software 115

Software B2B Company Marketing 115

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data.

Analysis 142

Analysis Tools Software SMB 142

Onclusive

FEBRUARY 14, 2023

Be wary of including overused, simplified phrases such as ‘eco-friendly’ or ‘green’ in your communications unless you have evidential data to back them up, because these buzzwords will raise skeptical eyebrows. Internal comms can use this to help employees understand the role they can play in achieving the brand’s vision.

Reputation 195

Reputation Automotive Brand Branding 195

Agility PR Solutions

JANUARY 3, 2022

New research from the International Data Corporation (IDC) reveals a significant positive correlation between enterprise intelligence and better business outcomes. According to the firm’s newly […]. The post Top 10 predictions for the future of business intelligence appeared first on Agility PR Solutions.

Enterprise 148

Enterprise Financial Employee Corporate 148

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Internal Communications. Data Journalism. Relationship building takes time. For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. 1) Talkwalker lets you run your data through their AI. Talkwalker has introduced a new feature it’s calling Customer Data +. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Waxing UnLyrical

SEPTEMBER 5, 2019

Yes, this article is about internal communications, but first we need to talk about the red, viscous liquid currently flowing through your body. Exactly what does this have to do with internal communication again? For most businesses, this is accomplished with a solid internal communications plan. Guest Post by Adam Kraus.

Internal 60

Internal International Strategy Communications 60

NewsWhip

OCTOBER 26, 2021

When I started doing analytics in early 2014, social listening as we know it today was still in its infancy; and yet not too much has changed in terms of the nuts and bolts of how we get our data. The post The Data Behind Disney’s Success – A Q&A with Jessica Bundy appeared first on Newswhip.

Data 78

Data Social Media Consumer Trends 78

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. I’ve developed each of these themes below. It is enjoying significant growth.

Storytelling 78

Storytelling Internal International Social Media 78

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. We have to look at external data to really be able to understand.”.

Brand 370

Brand Branding SEO Engineering 370

ImPRessions - Crenshaw Communications

JUNE 17, 2021

As an East Coast employee now working on the West Coast for the past eight months, I don’t face the kind of challenges as teams who span several time zones across many global regions. For international meetings, remember that the world clock app is your friend. If an employee in Sydney is working while EMEA and U.S.

How To 272

How To Employee Meeting Internal 272

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Corporate reputation, and therefore, business growth are increasingly impacted by a company’s ESG score.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

The Stalwart Blog

NOVEMBER 18, 2019

Metaverse Law focuses exclusively on data privacy and cybersecurity, so I help businesses with their compliance obligations under these new privacy and cybersecurity rules, bring in third parties to assess the security systems and help them deal within an instant. Tell us about it. Lily Li: Sure. Lily Li: That’s right.

Data 60

Data Privacy System Crisis Communications 60

PR in High Definition

JANUARY 23, 2019

In the hiring game, we’re increasingly in a candidate-led market, where employees can pick and choose where they want to work, and the onus is on the company to woo the candidate before a competitor does. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

PRSay

MAY 3, 2023

This year’s research suggests that solving the cube may be easier if you rely on data instead of stereotypes, and insights instead of instincts.” Consumer demands for accountability and transparency are rising, while employee voices have gained influence since the pandemic. Image credit: use annenberg center for public relations ]

Reputation 137

Reputation Corporate Report Employee 137

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To Internal International 77

Wadds Inc.

MARCH 22, 2023

It supported organisations with transformation, employee engagement and the management of a broad range of stakeholder issues. Employee engagement and internal communications are cited as a number one priority by corporate affairs directors.

Publicity 98

Publicity Corporate Employee Interviews 98

Onclusive

DECEMBER 16, 2020

Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. Ensuring that a brand remains relevant while achieving its business goals will necessitate a new level of data-driven communications.

Industry 221

Industry Content Marketing Corporate Analytics 221

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

Solo PR Pro

AUGUST 15, 2023

Crafting compelling narratives around company culture, employee engagement, and professional growth can be the bridge between potential employees and your clients. It underscores the need for robust internal communication strategies. We know that businesses that communicate effectively will be the ones that thrive.

Communications 74

Communications Employee Trends Internal 74

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

What the data shows about marketing in a recession. Research data offers a more objective view. Pulling an entire team off a PR program, whether through an outside agency or internal layoffs, means that team may not be available once PR resumes. Yet why should anyone take a PR person’s view on this?

Comparison 296

Comparison Advertising Advertising Reputation 296

Stephen Waddington

JULY 3, 2022

After a two year hiatus an international group of public relations academics and practitioners gathered on the shores of Lake Bled in Slovenia over the past two days to share their research, ideas and thinking at the 29th International Public Relations Symposium. It’s good to be back in Bled.

Communications 129

Communications Software Internal International 129

Reputation Us

SEPTEMBER 20, 2022

A CTO’s job is to ensure your company has ethical intent behind its decisions and advocate for customers’ needs regarding data and trust. By helping to deepen bonds with customers, employees and partners, a CTO is instrumental to your good reputation. By the end of 2023, the International Data Corporation ?predicts?that

Reputation 78

Reputation Corporate Policies Ethics 78

Sword and the Script

JANUARY 9, 2024

Meltwater’s current market cap of just under $600 million is actually less than the company raised over the years when it was a privately held startup (over $700 million, per PitchBook data), and less than half of its valuation when it went public in December 2020 at over $1 billion.” Employee engagement. Acquisition still in play.

Brand 147

Brand Branding Reddit Pitching 147

The Hoffman Agency

FEBRUARY 8, 2024

It motivates employees and managers alike and promotes a healthy and positive workplace culture. In the fast-paced environment of the communications industry, employees need to be able to adapt to new technologies rapidly and stay ahead of the curve. The key to this is a strengths-based attitude. Home sweet home? Probably not.

B2C 73

B2C B2B Agency Trends 73

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Employee advocacy emerged as a powerful tool in B2B marketing and is looking to come even more powerful in years to come.

B2B 77

B2B Trends Strategy Marketing 77

Stephen Waddington

APRIL 6, 2022

Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. The public relations function has an opportunity to help navigate these issues with activist groups and other internal and external stakeholders.

Publicity 105

Publicity Corporate Employee Energy 105

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. Using data & technology to support your business case. The need for data and insights becomes especially obvious when you are building a business case. As an example, an increased budget may be necessary to develop new impactful content.

Resources 195

Resources Technology Data Tools 195