Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Internal Communications. Relationship building takes time. Media Monitoring & Analysis.

Training 370

Training Media Training Reputation Crisis Communications 370

Reputation Us

SEPTEMBER 20, 2022

We’ve been advocating that companies hire a Chief Reputation Officer (CRO) for years— but don’t just take our word for it. Whoever reviews, redefines and reconstructs trust in your company has a direct link in the evolving chain of managing your solid corporate reputation. Your Chief Reputation Officer. You Better Believe It!

Reputation 78

Reputation Corporate Policies Ethics 78

Reputation Us

JUNE 11, 2019

The “bad guys,” or “malicious actors” as we call them in the cyber security biz, are threatening to hijack more than just proprietary data from businesses, nonprofits and/or government entities. Two recent news items underscore the point: Extortion Scam Threatens Website Owners With Reputational Damage.

Reputation 88

Reputation Nonprofit Policies Software 88

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. What the data shows about marketing in a recession. Research data offers a more objective view. Dropping proactive media relations can also pose a reputation risk. All recessions aren’t alike.

Comparison 296

Comparison Advertising Advertising Reputation 296

Onclusive

MARCH 31, 2021

Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis communication strategies need to be designed for both internal stakeholders – employees, teammates, management – as well as a variety of external stakeholders – customers, partners, and of course the media.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Internal Communications. Relationship building takes time. For more info, email info@airpr.com. Corporate Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

DECEMBER 16, 2020

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221

Industry Content Marketing Corporate Analytics 221

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. We say that brand is what you say about business.

Reputation 79

Reputation Employee Case Study Survey 79

Reputation Us

MARCH 4, 2019

Listening (not talking) to staff, recruits, customers and public leads businesses to problem identification and problem solving—while enhancing reputation. ReputationUs advocates that listening is vital to be a successful organization—and your company’s reputation depends upon it. We say that brand is what you say about business.

Reputation 60

Reputation Employee Case Study Survey 60

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. I’ve developed each of these themes below.

Storytelling 78

Storytelling Internal International Social Media 78

NewsWhip

MARCH 27, 2023

Data has changed everything First things first, it’s worth acknowledging that data has changed the way the comms world works. Reports that used to come the following month are now available the same week or the same day in many cases, allowing data to be used to course correct on campaigns and coverage as appropriate.

Data 148

Data Crisis Corporate Crisis Management 148

The Stalwart Blog

NOVEMBER 18, 2019

Metaverse Law focuses exclusively on data privacy and cybersecurity, so I help businesses with their compliance obligations under these new privacy and cybersecurity rules, bring in third parties to assess the security systems and help them deal within an instant. Tell us about it. Lily Li: Sure. Dave Oates: Yeah.

Data 60

Data Privacy System Crisis Communications 60

Sword and the Script

JANUARY 9, 2024

Meltwater’s current market cap of just under $600 million is actually less than the company raised over the years when it was a privately held startup (over $700 million, per PitchBook data), and less than half of its valuation when it went public in December 2020 at over $1 billion.” Employee engagement. Acquisition still in play.

Brand 149

Brand Branding Reddit Pitching 149

Stephen Waddington

APRIL 6, 2022

Societal discord has become a significant risk factor for business, posing a threat to corporate reputation, employee recruitment, and organisational morale. The public relations function has an opportunity to help navigate these issues with activist groups and other internal and external stakeholders.

Publicity 105

Publicity Corporate Employee Energy 105

5W PR

AUGUST 23, 2023

Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media. Providing an opportunity to lead.

Communications 189

Communications Journalism Advertising Advertising 189

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Internal comms. Staffbase, which provides an internal comms platform published release notes detailing product enhancements for Q2 2023.

Survey 146

Survey Software B2B Pitching 146

Presspage

FEBRUARY 8, 2024

For example, when using ESG data to quantify its impact on financial performance, IROs can inform investors on how a company’s sustainable practices not only reduce its environmental impact but also positively influence the bottom line. From investors to employees, everyone's demanding action.

Report 109

Report Government Financial Trends 109

ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. Young companies need to find ways to earn endorsements from a reputable third-party. Winning DEI and best places to work awards like Inc.,

B2B 334

B2B Company Case Study Conference 334

PR in High Definition

NOVEMBER 27, 2018

Google, Facebook, Uber, many of the tech giants have been facing scandals and feeling the ill-effects of a damaged reputation. It’s a good reminder that a great reputation is a company’s most valuable, if intangible, asset and not to underestimate the effect it can have on your business success and bottom line. Reputation is not image.

Reputation 48

Reputation How To Google Employee 48

Newsfile

FEBRUARY 28, 2024

It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What is Reputation Management? Brand advocates include customers, employees, and influencers.

Viral 52

Viral Crisis Communications SEO Reputation 52

Solo PR Pro

OCTOBER 10, 2023

PR professionals manage competing demands, protect reputations, and manage multiple details that others never notice. A telling data point comes from a PR News poll , which highlighted that 68% of PR employees do not feel at ease discussing their mental health challenges in their workplace.

Publicity 71

Publicity Ethics Employee Reputation 71

NewsWhip

JANUARY 26, 2023

It’s now his responsibility to ensure that no important story is missed, and real-time data is at the forefront of his process. With access to real-time engagement data the team can make clearer decisions when it comes to formulating a response, correcting a story, or taking no action at all.

Communications 78

Communications Local System Data 78

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. Its role in listening and engaging stakeholders, from employees to customers, and from suppliers to local and national government, was critical in managing this rapid period of intense change.

Corporate 113

Corporate Communications Government Crisis 113

Flack's Revenge

AUGUST 14, 2019

Your company’s hard-won reputation is an immeasurable asset. Add the likelihood that employees who steered your brand toward its good standing feel more invested. A PR crisis could ravage your reputation, and any number of potential developments can trigger one. This post is by David H. Coach your spokespersons.

Crisis 120

Crisis Reputation Radio Analysis 120

Onclusive

APRIL 12, 2018

AirPR sat down with Kathy to talk about her work at UL: AirPR: Tell us about your role and how your team helps UL gain visibility and manage reputation. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. considering international relations, have caused Communications professionals to be evermore careful with comms content. More internal comms. More internal comms.

Communications 122

Communications Crisis Internal International 122

Cision

JUNE 20, 2015

Negative internal tweets, outside posts focusing on inaccurate facts or comments on your brand’s sales activity are often considered medium-level threats. Reach out to those involved to correct inaccuracies or make a public apology if the threat came from an internal employee. 2. Medium-Level. 3. Serious-Level.

Social Media 120

Social Media Crisis Crisis Communications Media 120

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”.

Interviews 99

Interviews Publicity Technology Social Media 99

Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. billion, Cedar Rapids, Iowa): Our employees have a voice and decision-making mechanism for the causes our credit union supports. Petracca: Taking a stand on any issue can be risky.

Financial 78

Financial Education Community Employee 78

Reputation Us

JUNE 21, 2021

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. billion, Cedar Rapids, Iowa): Our employees have a voice and decision-making mechanism for the causes our credit union supports. Petracca: Taking a stand on any issue can be risky.

Financial 78

Financial Education Community Employee 78

PR in High Definition

JUNE 21, 2019

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. It’s critical when telling your story externally and elevating the brand that your company has accessible, relevant spokespeople, data, news and POVs too.

Internal 48

Internal International Company Local 48

PR in High Definition

MAY 21, 2019

According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. It’s critical when telling your story externally and elevating the brand that your company has accessible, relevant spokespeople, data, news and POVs too.

Internal 48

Internal International Company Local 48

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Improve internal communications. Gather actionable insights from data analysis and focus groups. Source: International Journal of Business Communication 9 Mishra, K.,

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Wadds Inc.

APRIL 26, 2023

The relationship between agency employers and employees has reset. I’ve been reviewing data for signals that will lift the UK economy. The UK economy is not in recession, but it is being talked down by organisations such as the International Monetary Fund and critically the media. Therein lies our biggest challenge.

Agency 98

Agency Publicity Marketing Banking 98

Cision

OCTOBER 19, 2015

In the observation stage, gather as much data as possible. It’s hugely helpful to use social listening software at this step; there’s simply no way to manually gather data from so many diverse sources today. Interpretation is where you make sense of the data. Interpreting data is important, but it doesn’t do anything.

Creativity 120

Creativity Internal International Data 120