5W PR

NOVEMBER 11, 2019

With the increasing popularity and adoption of digital marketing, data has become the heart and soul of the marketing profession. Companies that relied on the interpretation of data and wisely employed it have performed extremely well. Mint’s discovery and sharing of its data propelled it as a go-to source for trends.

Data 68

Data Telecommunications Infographics Retail 68

NewsWhip

OCTOBER 26, 2021

When I started doing analytics in early 2014, social listening as we know it today was still in its infancy; and yet not too much has changed in terms of the nuts and bolts of how we get our data. With technologies like NewsWhip, are you taking on new problems, or solving old problems in new ways?

Data 78

Data Social Media Consumer Trends 78

ImPRessions - Crenshaw Communications

JUNE 12, 2020

But six years after their first diversity reports, a string of technology players have seen only marginal increases in the number of black employees. Facebook went from having a three percent black workforce to 3.8 Data-driven — except when they’re not. percent over a five-year period. There seems to be none.

Technology 248

Technology Company Enterprise Community 248

PR Job Coach

MARCH 29, 2012

The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. Given the addition of timeline to Facebook’s configuration, people on the hunt would do well to make Facebook work for them instead of the converse.

Facebook 160

Facebook How To Construction Insurance 160

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

Imagine Facebook without Mark Zuckerberg, or Tesla without Elon Musk. CEOs have a key role as conduits to various stakeholders, including shareholders, employees, and the press. Stakeholder engagement and success are correlated The data speaks for itself.

Corporate 182

Corporate Analysis Reputation Trends 182

Cision

JUNE 9, 2015

Let’s look at the data you should be paying attention to in order to understand if what you’re doing on social media is working. When you post an update to Twitter, Facebook, Instagram, Google +, et al, what happens? Activate your employees. Click here for our free tip sheet that will show you how to activate employees!

Social Media 120

Social Media Data Media Employee 120

Communications Conversations

MAY 23, 2022

In fact, according to the data in the report, it appears most companies are using social listening in a minimal way to track brand mentions and brand sentiment. 2 – Using social listening to listen to more than just Twitter, Facebook and Instagram. 3 – Using social listening to track employee posts and thought leaders.

Company 178

Company Reddit Employee Facebook 178

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 192

Financial Reddit Advertising Advertising 192

ImPRessions - Crenshaw Communications

MARCH 24, 2021

If it fits with the tone of your page, have an employee run the social page for a day. Ephemeral options are widely available on platforms including Instagram, WhatsApp, TikTok, and Facebook. Another great way to be interactive is with livestreams or Q&As, whether on Facebook, Instagram, or LinkedIn. million viewers.

Social Media 344

Social Media Strategy Media LinkedIn 344

Newsfile

OCTOBER 10, 2023

Facebook’s Data Privacy Concerns (2015-2021) : Facebook’s first impactful data privacy concerns started in 2015 during the Cambridge Analytica scandal. Personal data belonging to 87 million Facebook users was collected without their consent by Cambridge Analytica.

Privacy 52

Privacy Ethics Airlines Data 52

Communications Conversations

APRIL 17, 2020

friendly reminder in times of uncertainty and misinformation: anecdotes are not data. good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Let’s look at a few of the more prominent examples.

Social Media 198

Social Media Brand Branding Employee 198

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. What the data shows about marketing in a recession. Research data offers a more objective view. Every component that shores up relations with media, stakeholders, customers and employees lays the groundwork for the future.

Comparison 296

Comparison Advertising Advertising Reputation 296

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 178

Reddit Software B2B Technology 178

Contently - Strategy

MARCH 2, 2023

Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. While there are subtle differences between IG and FB Reels , we’ll focus on Instagram Reels in this post, given they have better engagement rates and have been in use longer than Facebook Reels. How, you ask?

Brand 134

Brand Branding Instagram Video 134

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

Sword and the Script

OCTOBER 3, 2023

The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data. According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” Quick copy polishing and captivating headline generation.

Analysis 151

Analysis Tools Software SMB 151

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . That’s requires gathering and analyzing data. Once you have the data. use that old PR skill called content analysis.

Social Media 162

Social Media Media Analysis Data 162

Stephen Waddington

JULY 3, 2022

The public health emergency has provided researchers with a unique set of circumstances and wealth of data to investigate. Misinformation corrupting public conversation Misinformation on social media platforms was the topic of a massive study of posts on the World Health Organisation Facebook page by the University of Sherbrooke, Canada.

Communications 129

Communications Software Internal International 129

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. Facebook, meanwhile is dramatically expanding its Community Help feature to address the pandemic.

Brand 284

Brand Branding Small Business Retail 284

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Onclusive

OCTOBER 3, 2017

More data has been created in the past two years than in the entire previous history of the human race. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Millions of blog posts are written every day. Shashi Bellamkonda, CMO, Surefire Local.

Brand 246

Brand Branding eBook Leadership 246

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

Capital One Deals With A Data Breach. When a hacker accessed personal data from the Capital One account of more than 106 million people, however, it fared better than many before it. And the fight lives on today. In general, companies do a poor job reporting on security breaches. Barilla Pasta Comes Full Circle.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

NewsWhip

OCTOBER 24, 2023

In the past we’ve looked specifically at earned media coverage, but we thought to ourselves hey, since we have data on Facebook, Instagram, X, Reddit, and others just sitting there in the dashboard we’ve already created for this, we may as well put it to good use, right?

Reddit 78

Reddit Brand Branding Film 78

Reputation Us

AUGUST 25, 2022

Now, as the world moves toward Web3 with employees still working remotely and perhaps living a Metaverse life, we predict the focus on good “reputation hygiene” will become widely recognized as essential. This makes them easily accessible and transparent; ensuring that data cannot be tampered with, because they are verified by multiple nodes.

Reputation 78

Reputation Web System Data 78

Cision

FEBRUARY 1, 2016

A few weeks ago, I wrote an article detailing 10 new Facebook features for 2016 which naturally sparked a lot of interest: after all, who isn’t excited about shiny new features on Facebook? The purpose of this post is to reintroduce you to some Facebook features that have been around for a while and may be very helpful.

Facebook 48

Facebook Video Groups Creativity 48

Stephen Waddington

DECEMBER 15, 2021

In the past year Facebook has proven unfit to regulate itself. Researchers are beginning to understand the impact of Meta’s Facebook platform on Brexit and the US election both directly and through misinformation. Facebook took down 1.3 They have a combined following of 59 million across Facebook, Google and Twitter.

Publicity 128

Publicity Government Guidelines Facebook 128

ImPRessions - Crenshaw Communications

SEPTEMBER 30, 2016

And it’s vital to understand the data that drives this consumption. “Everything is now data driven, and everything you touch through digital creates data,” he told the engaged crowd. ” Emphasize employee satisfaction. Develop content for larger and more diverse audiences. ” Digital is king.

Advertising 120

Advertising Advertising Agency Employee 120

Prohibition

JULY 6, 2023

Meta has also introduced app install ads for Reels as well as music optimisation for Facebook Reels. First of all, they introduced a new ‘Inspiration Hub’, this will highlight the top Reel trends with data on the most popular topics, music and hashtags. This allows the user to be able to view reels without being interrupted.

LinkedIn 62

LinkedIn Video Advertising Advertising 62

Landis PR

SEPTEMBER 5, 2022

billion people worldwide are on social media, according to new data , with most individuals spending two and a half hours a day scrolling their feeds. Social channels like Facebook and Twitter are also great ways to engage and support employees. By Andie Davis. You’ll be pleased with the results!

Social Media 98

Social Media Media LinkedIn Engineering 98

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Major networks such as Facebook or Instagram have already launched a new feature that comes in the form of private and closed groups. Employee advocacy. Transparency. Closed groups. Organize quizzes.

Social Media 156

Social Media Trends Media Instagram 156

Landis PR

APRIL 29, 2024

For instance Google and Microsoft both have large data centers in Finland. It is not advisable to have an employee of a communications firm present in the interview situation. million users Facebook : 3.59 It should be pointed out that many large companies have found Finland a lucrative country to invest in.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

DECEMBER 20, 2022

A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

Capital One Deals With A Data Breach. When a hacker accessed personal data from the Capital One account of more than 106 million people, however, it fared better than many before it. And the fight lives on today. In general, companies do a poor job reporting on security breaches. Barilla Pasta Comes Full Circle.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Cision

JUNE 20, 2015

However, not every pessimistic tweet or Facebook rant should be treated like a major crisis. Low-level threats can include comment spam, negative comments and fake Twitter accounts and Facebook pages mocking your brand. Check out these three levels of risk to determine when you need to call your crisis communication team to your side.

Social Media 120

Social Media Crisis Crisis Communications Media 120

Communications Conversations

MAY 5, 2022

The lion’s share of the posts I’ve read on the topic point to merely spitting reporting data back at clients. A social media audit, at least in my view, should do the following key things: Analyze existing social media data from the client. Analyze competitor data–at least what you can see publicly.

Social Media 68

Social Media Media Analysis Data 68

Sword and the Script

DECEMBER 15, 2020

With access to copious amounts of data, the ability to automatically predict and surface more relevant content will scale the reach of every marketing initiative and improve customer experience. Every employee needs media training. Creative employee communications. Tom Pick | Webbiquity LLC. PR and communications predictions.

Marketing 174

Marketing Employee Content Marketing Training 174