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The Future of Twitter

The Proactive Report

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. So what does this signify for the future of Twitter? Journalists on Twitter.

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TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy

Melissa Agnes

For starters, they’ve developed a Strategy Management Unit with a strong customer service component. Within this unit, they’re in the process of developing a customer service strategy for the Toronto Police Service, with a heavy focus on internal customer service to start. Or via email.

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Most companies are using Twitter wrong–it’s all about brand love in 2021

Communications Conversations

For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? ” Engagement numbers have plummeted on Twitter over the years for brands. But, some brands are seeing success on Twitter. No replies (that’s customer service). Especially retweets and replies.

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Understanding the market for social media and web listening tools

Stephen Waddington

The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. for web content, LexisNexis or Factiva for news, and TVEyes for broadcast television. But organisations aren’t yet using social intelligence as a strategic tool.

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What’s Trending for 2023?

PRSay

Reevaluating Twitter. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts.

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This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity

Sword and the Script

The CEO has recently made rounds on The Street to sell analysts on the idea the company will pay down debt by cutting promotional discounts, raising prices and retaining customers. For sure, Twitter is not the real world. For example, bring your PR and customer service teams into the advertising planning process.

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5 Reasons to Network Across all Social Media Sites

Critical Mention

Social Media Improves Customer Service. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. For example, Twitter allows its users to create and share polls so you start gaining insight by tweeting out a poll with content related to your industry.