ImPRessions - Crenshaw Communications

MAY 1, 2018

Some will be service pieces that offer tips or tools. Others may share insight about category trends or offer an informed opinion about a burning industry issue. The trick is to jump on the opportunity before it becomes stale, or to turn it into a commentary on an industry problem or trend. Research current news and trends.

B2B 147

B2B Leadership Customer Service eBook 147

Deirdre Breakenridge

FEBRUARY 27, 2017

Chat bots replace many parts of customer service. It’s hard to keep up with technology, not to mention being ahead of trends. Don’t forget to write down your weekly and monthly results and progress. So don’t treat it lightly, write it down, all of it. I bet you’d find the time now. Don’t believe me? Where to Start.

Customer Service 150

Customer Service Meeting Community Conference 150

Stern + Associates

DECEMBER 8, 2022

This can save professionals time and effort when drafting timely pitches, strategizing campaigns and staying on top of the latest social media trends. Drafting content: In addition to its ability to help with research, ChatGPT can also assist with the writing process.

Blogging 62

Blogging Technology Writing Customer Service 62

PR 20/20

JANUARY 15, 2019

Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. But we as marketers know “trends” can mean just about anything. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

Cision

OCTOBER 7, 2015

If you want to increase the odds of getting a journalist to write about your company’s news , you’ve got to make it incredibly easy for them to do so. For example, let’s say your award was for customer service. Maybe it’s timely because of some larger global trend going on. Why Do My Readers Give a #^&$?

Pitching 120

Pitching Customer Service Print Writing 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. Organize before you write. PR must function in real time.

B2B 120

B2B Customer Service Software Technology 120

Burrelles Fresh Ideas

MAY 14, 2024

Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image. As a social media manager, you must keep up with all the accessibility trends and be aware of what each social media platform offers. Be clear and concise.

Social Media 93

Social Media Media Video SEO 93

Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Track trending organizations and keyword topics to compare your social media marketing strategy to your competitors’. Share Tweet Share. SCHEDULE A DEMO.

Social Media 105

Social Media Media Customer Service Radio 105

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 156

Media Relations Media Print Software 156

Critical Mention

FEBRUARY 22, 2019

AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Customer service and Chatbots (15%). When she’s not writing, you can find her at music festivals, hiking or snowboarding. Content research & creation (15%). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

PR 20/20

JANUARY 16, 2023

Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. Avinash often writes in-depth pieces backed by research and chock-full of strategic tips. Edited and written by founder Scott Brinker.

Blogging 52

Blogging Marketing Pinterest SEO 52

wiredPRworks

MAY 18, 2022

Over coffee at Navy Pier, Barry told me if I wanted to get my business moving I should write a book. Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. How could such a busy person find time to meet so many people? Great advice! I still need to take it. ??

Small Business 52

Small Business Social Media Radio Media 52

Burrelles Fresh Ideas

JUNE 6, 2023

AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect. These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively.

Communications 40

Communications Marketing Technology Data 40

Cision

JULY 27, 2017

Ask about trends they see in the marketplace, and how brand doing at keeping up. Use dialogue with your customers and employees to also understand what weaknesses they observe. Don’t just write this feedback down — actually do something about it. Look for trends and changes over time.

Brand 231

Brand Branding Employee Data 231

Bianchi Biz Blog

FEBRUARY 2, 2023

For those facing writer’s block , ChatGPT can help you get past that blank page, by gathering and logically organizing information, compiling lists, and offering one or more approaches to help you tackle your writing assignment. So overall, for us, it was a useful experiment, and it did save a few minutes of writing time.

Automotive 80

Automotive Training Customer Service Data 80

ImPRessions - Crenshaw Communications

JUNE 23, 2016

Current subject-line trend that I HATE: “Does it make sense to discuss this, Ira?” I have a theory that every product is a perfect solution to some customer out there. What really makes a difference is customer service, and that includes the vendor’s knowledge about the customer’s business and industry.

Financial 136

Financial Pitching Survey Customer Service 136

Flack's Revenge

DECEMBER 5, 2018

Drew also hosts Renegade Thinkers Unite , the #2 podcast for CMOs and writes the CMO Spotlight column for AdAge; is the author of The CMOs Periodic Table: A Renegade’s Guide to Marketing and serves on the boards of the Urban Green Council and Duke Alumni Association. He’s an impressive guy.

Social Media 149

Social Media Marketing Media B2B 149

Cision

AUGUST 9, 2016

I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. Working at newspapers for a few years taught me to always consider the audience when you’re writing. For many companies, their social media presence also doubles as customer service.

Crisis 0

Crisis Reputation Study Social Media 0

Critical Mention

MARCH 15, 2019

Including your social channels builds a lasting relationship by motivating your customers and prospects to become part of your community. SMS texts can assist you in achieving earned media , which is one of the top digital marketing trends of 2019. Alexa Lemzy is the blog editor and customer service maven at TextMagic.

Mobile 109

Mobile Social Media Marketing Media 109

Sword and the Script

JULY 2, 2019

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis.

Social Media 120

Social Media Facebook Print Advertising 120

Waxing UnLyrical

MAY 2, 2013

Google Trends. This can also give you inspiration to write something that is deliberately on the upswing in terms of popular usage. Also, it’s worth understanding that trends is looking at the headlines written in news articles as being indicative of the relative power of those phrases. Google search. There you have it.

Blogging 111

Blogging SEO Web Google 111

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

JANUARY 3, 2023

Staying current: PR is a rapidly evolving field, and PR practitioners must stay up-to-date on the latest trends and techniques in order to be effective. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. The answers are starting to feel repetitive and formulaic. But just 2% said “always.”.

Interviews 104

Interviews Publicity Technology Social Media 104

Cision

DECEMBER 14, 2016

Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature. That said, there is potential for Messenger bots to add value to your social, customer service, and sales strategies.

Facebook 120

Facebook How To Customer Service Wikipedia 120

Barokas

FEBRUARY 5, 2019

This means that the time- and energy-intensive task of strategizing, writing, editing, distributing and tracking content, and the success of those projects, sits on the shoulders of teams that are likely spread too thin. According to Curata, only 42 percent of companies have hired a designated content strategist executive.

How To 60

How To Marketing Resources Journalism 60

Bad Pitch Blog

DECEMBER 15, 2014

Welcome to the Machine With apologies to Pink Floyd, it''s important to note that this trend is far from new. But you should know that people are composing auto complete song lyrics and getting robots to write fiction. This all begs a bigger question. "As As computers begin replacing journalists, could they replace YOUR job?"

Newspapers 77

Newspapers Customer Service Google Journalism 77

Buzzstream

AUGUST 12, 2020

Does this person write on the topic you’re pitching? . Write for your own blog or company’s blog.). Earned media interviews : Pitch a trend that your company fits or offer expertise on a timely issue that might match what this journalist is covering. . You don’t want to send a whitepaper email that is overwhelmingly long. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

5W PR

APRIL 4, 2017

If you aren’t certain, then speak to your visitors, ask them what they loved about their stay, what they think would make it better, and ultimately, ask them to write a quick paragraph about your place. Have free drop-off and pick-up service to a nearby amusement park or other activity. Do something special after they leave.

Hotels 74

Hotels Local Travel Social Media 74

Beyond PR

JULY 28, 2017

Ask about trends they see in the marketplace, and how brand doing at keeping up. Use dialogue with your customers and employees to also understand what weaknesses they observe. Don’t just write this feedback down — actually do something about it. Look for trends and changes over time.

Employee 80

Employee Journalism Data Technology 80

Deirdre Breakenridge

OCTOBER 20, 2015

What are the latest tools and trends that I should be bringing my classes and curricula? Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. How can I improve my teaching to better train my students? What else should I be doing to help students excel?

Education 150

Education Training Course Social Media 150

Karen Freberg

JULY 18, 2017

Hard to keep track of all of the trends amongst the platforms. Messenger is being used in a variety of different ways, like customer service. However, one way to show this trend is with the updated Conversation Prism , which can serve as a good starting point for students and for the class.

Social Media 40

Social Media Resources Media Case Study 40

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. But with social listening you can get a true, real-time view of brand perception.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service. What sort of opportunities?

Tools 60

Tools Pinterest Marketing Media 60

Solo PR Pro

DECEMBER 11, 2018

Higher Ed’s Facebook engagement declined by half within the past year, which could speak to the trend toward younger people favoring Instagram and other social media channels over Facebook. Michelle has over 20 years' experience in communications management, writing, public relations, administration and broadcasting. . Think again.

Social Media 45

Social Media Report Fashion Instagram 45

Sword and the Script

JANUARY 7, 2020

Third, I do quite a bit of PR and marketing work in cybersecurity and so I’m familiar with the key issues and trends. The company has 4 out of 5 stars, based on 214 reviews on G2 at the time of this writing. I perused several of these and noted some accolades for customer service and also some squabbles over sales agreements.

Tools 83

Tools Comparison Media System 83

Beyond PR

AUGUST 31, 2016

You spend a lot of time planning, writing, editing and designing content. How to Use Customer Service and Community to Create Killer Content. Marketers are in the business of creating content that converts customers. How to Level-Up Your Writing and Make it Ludicrously Spectacular. – 1o:45 a.m.

Content Marketing 52

Content Marketing Conference Video Analytics 52