Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. Forbes contributor compares PR tech tools.

Company 150

Company Tools Technology Software 150

Sword and the Script

FEBRUARY 11, 2017

As such, podcasts are an old tool with a new twist. If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. I have used Livefyre as the commenting platform on this blog for a long time – and have been very impressed with the company’s community and customer service. Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. This created demand for better tools to reach the originators of these potential new sources of persuasion – and to track any coverage that might follow. “We

Media Relations 149

Media Relations Media Print Software 149

Melissa Agnes

SEPTEMBER 12, 2014

TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy. This week on The Crisis Intelligence Podcast, I had the pleasure of chatting with Staff Sergeant Chris Boddy of the Toronto Police Service. What You Need to Learn from DiGiorno Pizza’s Foolish Twitter Gaffe. Listen here!

Crisis Management 191

Crisis Management Crisis Healthcare Customer Service 191

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. There are many tools that can help you find the right keywords.

Blogging 111

Blogging SEO Web Google 111

Stephen Waddington

DECEMBER 2, 2019

It’s indicative of the fact that outside of customer service social media engagement has largely become a paid activity. Areas of investment in digital PR The main areas in which brands are spending their digital and social media budget are: video-based content (58%), paid social media activity (58%), and web design and build (47%).

Digital PR 78

Digital PR Report Communications Crisis Management 78

ImPRessions - Crenshaw Communications

JULY 6, 2016

Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial. The explosion of digital and social media has made every factor of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR.

SEO 204

SEO Analytics Measurement B2B 204

Cision

MAY 6, 2015

You probably wouldn’t walk into a hardware store and buy an elaborate tool that you have no evident use for, but for some people this seems like an acceptable way to measure the value of PR to an organization. Marketing is responsible for X, Customer Service for Y, PR for Z. tool like Google Analytics.

Engineering 120

Engineering How To Measurement Analytics 120

Melissa Agnes

JANUARY 5, 2015

If you aren’t yet monitoring social media and the web as a whole, then you aren’t ready for anything, never mind to implement the following three must-do strategies. Do your customer service representatives understand their responsibility when it comes to issue management ?

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Cision

DECEMBER 2, 2015

By sorting through and understanding key data, social listening tools help brands pinpoint sentiment and feedback in real time. Traditional authority has been stripped away, because today, anyone can build a solid social media following and influence the Web with their posts. Get all of Jeff Bullas’ listening advice today!

Brand 120

Brand Branding Employee Social Media 120

Flack's Revenge

JANUARY 15, 2020

After firing off an angry tweet , I got to thinking (always a bad sign); and reflected on a post I wrote over ten years ago: PR Moment of Truth (the title refers to a phrase from the customer service field ). In 2020 it is a different moment of truth, a different kind of reckoning.

Journalism 156

Journalism Ethics Customer Service Report 156

Cision

JULY 27, 2017

While your marketing team may be the one to pull together reports and analytics on sentiment and even web traffic, you should use this data to guide future decisions about earned media and content programs, as well as the general strategy for your brand moving forward. Get departments other than marketing involved in the process.

Brand 231

Brand Branding Employee Data 231

Cision

SEPTEMBER 19, 2016

Direct Messages are more dynamic than ever with read receipts, typing indicators, and web link previews. Google Hangouts and Skype are more or less extensions of traditional customer service. The relevance of certain tools is largely a product of the audience you want to reach and the objectives you want to achieve.

Skype 120

Skype Facebook Customer Service Google 120

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Make sure to observe the most up-to-date consumer sentiment towards your brand.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR 20/20

NOVEMBER 30, 2022

For example, if you’re using a marketing automation technology, require employees to be certified in that tech to feel comfortable using the tool and make performance-driven recommendations backed by technology. Don’t risk a failed implementation because your team isn’t fully utilizing the tool. Customer service?

Marketing 52

Marketing Technology Internal International 52

Stephen Waddington

DECEMBER 30, 2019

PR slow to adopt an integrated tool stack 11. Public service media is failing the public Thank you My thanks to the following communities and individuals. The web and the internet have enabled communities to form around an organisation, topic or issue. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JULY 21, 2014

This week’s roundup features seven posts from around the web that focus on context. In this guest post for Adam Toporek ‘s Customers That Stick, Tricia Keels relays a personal story where a companies compassion in a dire context led to an exemplary customer service experience.

Community 78

Community Customer Service Resources Web 78

Sword and the Script

DECEMBER 3, 2019

This granularity promises to provide better sentiment analysis in its media monitoring tool. The advantage of the data exchange is that you can use Amazon’s machine learning tools to analyze it. This means each sentence of an article or post is evaluated individually and gets its own sentiment (positive, negative, neutral).”

Data 87

Data Enterprise Survey Instagram 87

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. ”) But it’s tough to achieve scale without paid tools and tactics. PR and SEO are joined. See Mark Schaefer’s “ content shock.”)

Trends 124

Trends SEO Leadership Print 124

Waxing UnLyrical

JUNE 15, 2011

As a cable company, Comcast is notorious for poor customer service. However, they are able to leverage a personal experience to their Twitter account by humanizing the customer service experience. Bill Gerth is the trust agent for Comcast and he responds to customer inquiries and issues with his own voice.

Brand 78

Brand Branding Customer Service Twitter 78

Waxing UnLyrical

AUGUST 2, 2018

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Canva is great for this, as it’s a free graphic design tool for non-graphic designers. Meaty, comprehensive guides are fantastic lead generation tools.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

wiredPRworks

AUGUST 5, 2017

To improve customer service. your information helps us to more effectively respond to your customer service requests and support needs). ; (we continually strive to improve our website offerings based on the information and feedback we receive from you). ; To process transactions. To send periodic emails.

Privacy 40

Privacy Policies Customer Service System 40

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Beyond PR

JULY 28, 2017

While your marketing team may be the one to pull together reports and analytics on sentiment and even web traffic, you should use this data to guide future decisions about earned media and content programs, as well as the general strategy for your brand moving forward. Get departments other than marketing involved in the process.

Employee 80

Employee Journalism Data Technology 80

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. We decided to write Open Community as a way to address those frustrations and redirect the thinking about using social tools to build community online. Why did you write Open Community ?

Community 82

Community Publicity Web Social Media 82

Beyond PR

JUNE 1, 2016

This means keeping on top of industry advancements and understanding how to use today’s and tomorrow’s marketing tools to ask better questions, articulate needs and expectations more effectively, and efficiently leverage the skills of your marketing team. We even have a former sommelier!

Marketing 40

Marketing Chemicals Analytics Data 40

wiredPRworks

FEBRUARY 11, 2016

Why customer experience is more important than customer services. Design a customer-focused marketing plan that integrates directly to your customer's community. Translating social media into increased sales, leads and more web traffic. Measuring social media success with the right tools.

Training 45

Training LinkedIn Marketing Pinterest 45

PR 20/20

SEPTEMBER 17, 2019

This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” Session topics include digital strategy, web experience management, mobile marketing and retargeting, user acquisition, and more. Advertising Week.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring tool that just raised $6.2 They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. The product does everything you’d expect from a media monitoring tool. Both come with experience in this vertical. The Truescope dashboard.

Tools 158

Tools Media Software Analysis 158

PR 20/20

SEPTEMBER 19, 2017

According to a recent survey by CMO Council and RedPoint Global , “… only 3% of respondents felt all of their automation, engagement and deployment tools were fully connected, with data, metrics and insights traveling freely between different technologies.”. The Website Builder tool puts you back in the driver seat. Yep, we were too.

Marketing 40

Marketing Tools Data Report 40

PR 20/20

AUGUST 22, 2017

Some of us willingly share more with strangers on the web than we would at the holiday dinner table. Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity. This fear is lost on inbound marketers, who tend to be innately social.

Marketing 87

Marketing Resources Technology Internal 87

ImPRessions - Crenshaw Communications

MARCH 16, 2021

In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. It may also offer a greater reach, and its ad tools are far superior. Facebook’s advanced machine learning algorithms, user data, and web tracking and analytics enable greater conversion optimization for ads. . Retargeting is easy.

B2B 344

B2B Facebook LinkedIn Small Business 344

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. The company rolled out three new chat channels to provided 24/7 support to customers. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

Buzzstream

JANUARY 5, 2024

Nevertheless, with new tools seemingly being released daily, finding someone’s email address has never been easier. Use an Email Lookup Tool Email lookup tools exist to help simplify finding email addresses —mainly professional contact information. There are some tools that claim to use AI to help find addresses, however.

How To 83

How To LinkedIn Tools Google 83

Beyond PR

AUGUST 31, 2016

When developing your organization’s content strategy, it’s important to stay ahead of the tactics and tools paving the way for tomorrow’s success. How to Use Customer Service and Community to Create Killer Content. Marketers are in the business of creating content that converts customers.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Waxing UnLyrical

JUNE 7, 2011

Then, Traackr starts crawling the Web based on your keywords. You can change your keywords as you need to , but I would suggest you spend a lot of time in putting together your initial list (their customer service is terrific and will help you review them). Are there other influence tools you’ve found useful?

System 90

System Twitter Facebook Examples 90

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Generative AI tools can solve an important challenge faced in idea contests: combining or merging a large number of ideas to produce much stronger ones. Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105