Cision

JULY 27, 2017

For example: maybe you’d been targeting solopreneurs with your technology solution, but you’ve noticed that more small and mid-sized businesses are also finding ways to use your product. At Cision, many of our team members have worked at other technology corporations. Don’t Let Past Experience Color Current Assessment.

Brand 231

Brand Branding Employee Data 231

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Melissa Agnes

JANUARY 5, 2015

If you aren’t yet monitoring social media and the web as a whole, then you aren’t ready for anything, never mind to implement the following three must-do strategies. Do your customer service representatives understand their responsibility when it comes to issue management ?

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Stephen Waddington

DECEMBER 30, 2019

PR slow to adopt an integrated tool stack 11. Public service media is failing the public Thank you My thanks to the following communities and individuals. The web and the internet have enabled communities to form around an organisation, topic or issue. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. Talkwalker has introduced a new feature it’s calling Customer Data +. 1) Talkwalker lets you run your data through their AI.

Internal 64

Internal International Data Media 64

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. This granularity promises to provide better sentiment analysis in its media monitoring tool. The advantage of the data exchange is that you can use Amazon’s machine learning tools to analyze it.

Data 90

Data Enterprise Survey Instagram 90

Waxing UnLyrical

JULY 21, 2014

This week’s roundup features seven posts from around the web that focus on context. Valeria Maltoni explores the intersection of humanism and technology. Do you need an Email Marketing or Marketing Automation Tool? Why: Which is better for your business, email marketing or a marketing automation tool?

Community 78

Community Customer Service Resources Web 78

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97

Beyond PR

JULY 28, 2017

For example: maybe you’d been targeting solopreneurs with your technology solution, but you’ve noticed that more small and mid-sized businesses are also finding ways to use your product. At Cision, many of our team members have worked at other technology corporations. Don’t Let Past Experience Color Current Assessment. By Nick Bell.

Employee 80

Employee Journalism Data Technology 80

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. ”) But it’s tough to achieve scale without paid tools and tactics. PR and SEO are joined. See Mark Schaefer’s “ content shock.”)

Trends 124

Trends SEO Leadership Print 124

PR 20/20

AUGUST 22, 2017

Sales is unsure of handing over its customer database for email marketing campaigns. IT pushes back on providing the technology foundations and support for advanced, integrated marketing programs. Some of us willingly share more with strangers on the web than we would at the holiday dinner table. It Demands Accountability.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

JULY 2, 2019

At the beginning of every new month, I take a look back and the news and notes stemming from the software developers that make tools for PR pros. I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. Do you remember the last time you needed support from a technology provider?

Trends 60

Trends Media Report Technology 60

wiredPRworks

AUGUST 5, 2017

To improve customer service. your information helps us to more effectively respond to your customer service requests and support needs). ; (we continually strive to improve our website offerings based on the information and feedback we receive from you). ; To process transactions. To send periodic emails.

Privacy 40

Privacy Policies Customer Service System 40

PR 20/20

SEPTEMBER 19, 2017

Many CMOs and CIOs resort to several platforms to piece together holistic technology stacks (CRM, CMS, sales enablement, analytics, the list goes on). The Website Builder tool puts you back in the driver seat. Like the website tool, you can easily build your blog within HubSpot—along with subscription options, CTAs, forms, etc.

Marketing 40

Marketing Tools Data Report 40

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring tool that just raised $6.2 Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. The product does everything you’d expect from a media monitoring tool. Background on Truescope.

Tools 161

Tools Media Software Analysis 161

ImPRessions - Crenshaw Communications

MARCH 16, 2021

In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. It may also offer a greater reach, and its ad tools are far superior. Facebook’s advanced machine learning algorithms, user data, and web tracking and analytics enable greater conversion optimization for ads. . Retargeting is easy.

B2B 344

B2B Facebook LinkedIn Small Business 344

Buzzstream

JANUARY 5, 2024

Nevertheless, with new tools seemingly being released daily, finding someone’s email address has never been easier. Use an Email Lookup Tool Email lookup tools exist to help simplify finding email addresses —mainly professional contact information. There are some tools that claim to use AI to help find addresses, however.

How To 83

How To LinkedIn Tools Google 83

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. PR adopts AI as a research and content tool.

Marketing 196

Marketing Content Marketing Data Social Media 196

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. These emerging technologies can offer immersive and innovative experiences for your audience.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

OCTOBER 27, 2020

Muck Rack is a PR technology platform that helps PR find relevant media contacts, facilitates PR pitching and provides media monitoring The big players in PR technology have largely achieved their growth through mergers and acquisitions ( example ). In other words, it’s an organic all-in-one tool; the HubSpot of PR, or so to speak.

Pitching 87

Pitching Media System Tools 87

MaccaPR

OCTOBER 14, 2015

In the past few years, LinkedIn has made considerable changes – most notably LinkedIn Pulse – to transform the business-oriented social network from a recruiting and job-hunting tool to a powerful sales lead-generating channel, and now to a personalized, one-stop shop for business news hub. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. .

How To 176

How To Media Guidelines Pitching 176

Cision

APRIL 18, 2016

Social Care Improvements – Changes that give businesses and users tools to resolve social care issues completely within the Facebook ecosystem. ” Implementation of this appears to be operating system specific, available using iOS , Android , and mobile/desktop web. Instant Articles Open to All. 360-Degree Video Support.

Facebook 0

Facebook Mobile Analytics Advertising 0

PR 20/20

MAY 23, 2017

Marketing School : In the words of our own Taylor Radey ( @TaylorRadey ) Marketing School, “is my new go-to for quick, actionable tips and tools to check out. Neil Patel ( @neilpatel ) Need to find information on search, conversions or the latest SEO tool rollout? No problem, we all start somewhere! a match made in heaven).

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

JANUARY 16, 2024

Today’s post is focused on Propel an all-in-one PR software tool. As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. They tried to use commercial CRM and martech tools, but none of these worked.

Software 144

Software Pitching System Analytics 144

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

Stephen Waddington

FEBRUARY 12, 2019

Native planning tools enable us to identify audiences and target messages. Automation Technology is useful to make sense of data and create content for the internet, but you can’t and shouldn’t ever automate a conversation. Instead technology is used to enable practitioners to work smarter and offer new services.

Publicity 79

Publicity Community Pinterest Reputation 79

Cision

MAY 21, 2015

Tools, tips and tactics on everything marketing and social media related. A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. Social media marketing podcast covering digital tools, apps, and software. Want to get on the show? 2) Jeff Bullas.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

JULY 10, 2017

Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. When technology is applied to communication within an organisation it is typically to deliver improved profit rather than improved communication. It’s that control thing again. It’s human.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Stuart Bruce

OCTOBER 30, 2014

What I won’t be talking too much about are the tools we can use. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. And I’ll conclude by identifying the new skills and attributes of the modern PR professional.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

Facebook will be used more as a mass marketing tool, like a television station. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear. 13) Simplifying personalization and recommendation services. 16: Ted Seward.

Social Media 96

Social Media Marketing Media Creativity 96

Stephen Waddington

NOVEMBER 19, 2017

The platform has become a powerful planning tool. Action: Explore the native planning tools on platforms such as Google or Facebook as a means of characterising and understanding a public. #5 What is new is the scale of data in public relations and the growing availability of third party tools that enable us to make sense of it.

Publicity 164

Publicity Ethics Data Community 164