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The 22 Responsibilities of PR and What They Entail

Onclusive

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370
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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

Product awards are excellent ways to build credibility, but there are worthwhile awards that focus on a company’s customer service, workplace culture, or individual accomplishments. Especially in the B2B tech space, buyers are seeking partners that also provide great service in addition to a great product.

B2B 334
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The 20 Responsibilities of PR and What They Entail

Onclusive

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Internal Communications. Media Training. If you oversee a team of PR strategists, simply give them a hug.

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Making sense of modern public relations

Stephen Waddington

Today the only deadline is now, content is filed direct to the internet, and media planning is a discipline in its own right. Consumers find their own media via Google and social media newsfeeds. It includes a mix of earned, owned and paid media. Media relations. Organisations as influencers and media.

Publicity 119
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Rebranding an Innovative Tech Start-up that Revolutionized its Industry

The Hoyt Organization

THO set an internal goal of ensuring that the average clip/day count was maintained and, in most months, accelerated from one brand to the next. In this case, the client and reporter alike knew there would be a continuity of service and expertise that transcended any brand.

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3 Ways Measurement Helps Brands Win Audiences

Cision

You’re going up against your competitors, their internal thought leaders and the external influencers with whom they have partnered. . Do your public relations campaigns make an impact or fall short of competitors’? One way to keep your positive sentiment higher than your competitors is to take note of customer complaints.