PRSay

DECEMBER 27, 2022

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Today, it’s hard to find a journalist who’s not simultaneously drafting a story, recording clips for the audio version and shooting video or photos for Facebook.

Trends 124

Trends Pitching Twitter Nonprofit 124

Stephen Waddington

DECEMBER 2, 2019

It’s indicative of the fact that outside of customer service social media engagement has largely become a paid activity. Areas of investment in digital PR The main areas in which brands are spending their digital and social media budget are: video-based content (58%), paid social media activity (58%), and web design and build (47%).

Digital PR 78

Digital PR Report Communications Crisis Management 78

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities.

Media Relations 147

Media Relations Media Print Software 147

Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. Add URL links to your posts to direct customers to your site or landing page. Doing so helps increase web traffic and form completions. Share Tweet Share.

Social Media 105

Social Media Media Customer Service Radio 105

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Yet it may be a mistake to overlook Facebook. It has a user base of 1.6

B2B 344

B2B Facebook LinkedIn Small Business 344

Flack's Revenge

DECEMBER 5, 2018

Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. Can the ship be righted? Who said the ship is listing or sinking?

Social Media 149

Social Media Marketing Media B2B 149

Waxing UnLyrical

MARCH 25, 2013

Where did customers go to complain? The Chobani Facebook page. And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. WUL : And how many tweets and Facebook comments a day (or week) do you guys get? Ashley Butler : We make upwards of 2MM cases a week!

Customer Service 101

Customer Service Travel Web Facebook 101

Cision

MAY 6, 2015

Marketing is responsible for X, Customer Service for Y, PR for Z. One way to measure this would be for the customer service reps to ask customers how they heard about the company. From a digital standpoint, Google Analytics is a great measurement tool to understand customer behavior on a web property.

Engineering 120

Engineering How To Measurement Analytics 120

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey. More on CMS Hub below. ?

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Waxing UnLyrical

JANUARY 12, 2015

To help you avoid that trap, this week’s roundup features seven posts from around the web that might help you craft new beginnings for old issues, as it were. Never Underestimate the Power of Consistent Customer Service. Why: Customers enjoy reliability and predictability when it comes to business transactions.

Customer Service 40

Customer Service Web Community LinkedIn 40

Shift Communications

AUGUST 28, 2017

Today, we ingest thousands of news articles, millions of social media data points, web analytics, customer service data, CRM data – the list of data sources is nearly endless. With these technologies, turning data into valuable insights is within everyone’s reach. How Do Predictive Analytics Apply to PR?

Analytics 96

Analytics Software Technology Data 96

Waxing UnLyrical

NOVEMBER 3, 2014

this week’s roundup features seven posts from around the web focused on business lessons learned from politics. Customer Service, Richard Nixon, and the Silent Majority. Why: Understanding and embracing the needs of the silent majority can boost your customer service ratings. Based in the Washington, D.C.,

Customer Service 68

Customer Service Social Media Resources Government 68

Communications Conversations

MARCH 19, 2015

Spirit clearly has a horribly poor brand reputation in the marketplace (see my Facebook thread up top). Spirit has multiple Facebook pages dedicated to disparaging the brand (see below). Spirit is actively asking customers why they hate airlines like Spirit. They would have a Facebook page. People understand.

Airlines 60

Airlines Reputation Brand Branding 60

Stephen Waddington

DECEMBER 30, 2019

I appreciate your comments by email, Facebook and Twitter. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information. The web has overhauled organisational communication and marketing.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

FEBRUARY 15, 2013

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Image: bfishadow via Flickr, CC 3.0 . Will it be unrequited?

Twitter 94

Twitter Facebook Social Media LinkedIn 94

Prohibition

JANUARY 14, 2022

Your customers could make their displeasure known on your Facebook page and Twitter feed. You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

JULY 21, 2014

This week’s roundup features seven posts from around the web that focus on context. In this guest post for Adam Toporek ‘s Customers That Stick, Tricia Keels relays a personal story where a companies compassion in a dire context led to an exemplary customer service experience. Based in the Washington, D.C.,

Community 78

Community Customer Service Resources Web 78

Waxing UnLyrical

AUGUST 18, 2014

This week’s roundup features seven posts from around the web that focus on attitude. Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know. Image: aussiegall via Flickr, CC 2.0.

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

wiredPRworks

FEBRUARY 11, 2016

LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Do your customers see you as the company or person you think you are? Why customer experience is more important than customer services. Design a customer-focused marketing plan that integrates directly to your customer's community.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

DECEMBER 3, 2019

In addition, “Instagram has grown in significance, with 22% selecting it as their most important social channel, up from 9% last year, passing Twitter and closing in on Facebook in importance.”. Buyers on AWS Data Exchange will not be the quintessential PR customer Meltwater usually serves.

Data 87

Data Enterprise Survey Instagram 87

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” Stop by his session and say hello!

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

AUGUST 26, 2019

Keeping customers from getting tangled in a web of Sellotape, we came together to create a series of videos for wrapping tasty sweets and foodie gifts throughout the festive season, teaming up with present wrapping expert Jane Means for her useful and fun tips.

Case Study 48

Case Study Video Study Film 48

Waxing UnLyrical

AUGUST 2, 2018

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Waxing UnLyrical

AUGUST 18, 2014

This week’s roundup features seven posts from around the web that focus on attitude. Why: In this post from the WUL vault, two very different attitudes to customer service and technology caused me to question whether too much technology makes us… well, you know. Image: aussiegall via Flickr, CC 2.0.

Crisis Communications 40

Crisis Communications Software B2B Crisis 40

Sword and the Script

MAY 5, 2015

In my recent history, US Air pulled the same page from the airline customer service playbook, albeit my daughter was even younger then. If good customer service is good marketing , then engineering a synthetically designed (and terrible) user experience in an effort to profit ought to be illegal.

Airlines 60

Airlines Travel Customer Service Crisis 60

Beyond PR

AUGUST 31, 2016

Anyone who caught Kristina Halvorson’s keynote at last year’s Content Marketing World or read Content Strategy for the Web knows this session is the perfect way to kick off day 1. Social Video: How Companies are Succeeding with Videos on Facebook. Facebook experiences an average of 8 billion video views each day.

Content Marketing 52

Content Marketing Conference Video Analytics 52

Sword and the Script

JANUARY 7, 2020

Below is a look at a sidebar analysis showing media type, sentiment, estimated reach (as provided by integration with Similar Web), and other metrics: 3) Social media monitoring in Agility. You can monitor Twitter, Facebook, YouTube and Instagram. Setting up social media searches works almost the same way but there is an extra step.

Tools 82

Tools Comparison Media System 82

Waxing UnLyrical

FEBRUARY 9, 2015

What impresses me about Adam is not just his kindness and work ethic, but how committed he is to sterling customer service. That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick. Answer: Boss. Kristie Aylett, APR (@KristK) February 3, 2015.

Social Media 40

Social Media Media Community Web 40

PR 20/20

AUGUST 22, 2017

Some of us willingly share more with strangers on the web than we would at the holiday dinner table. Customers might post a negative review. A company Facebook page might get hijacked by critics. This fear is lost on inbound marketers, who tend to be innately social. This mindset is absurd to the digitally walled-off.

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : Lindy and I have talked to thousands of association executives who have voiced their frustrations about the social web. Maddie : I think PR professionals are pretty savvy to the usefulness of tools like Facebook, Twitter, and LinkedIn to raise awareness when the conditions are right. Here’s a Q&A.

Community 82

Community Publicity Web Social Media 82

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

Waxing UnLyrical

JUNE 7, 2011

Then, Traackr starts crawling the Web based on your keywords. So you could, for example, have someone who is not very active on Twitter or Facebook, but has a blog that is devoted to refugee and humanitarian issues. This is important: as many of their digital properties as they’ve been able to identify.

System 90

System Twitter Facebook Examples 90

Sword and the Script

FEBRUARY 11, 2017

If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. Today the vast majority of digital spending goes to Google and Facebook, though is plenty of room for players like Pinterest in spending of that volume. Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] .

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

MAY 8, 2015

They also have really good customer service. Twitter Facebook Google+ LinkedIn Mother’s Day Gift Ideas: #thoughtfulgifting. I’ve started using Rebtel recently for VoIP-based phone calls, and it’s terrific! The quality is usually far better than Skype, and the prices can’t be beat.

Skype 40

Skype Customer Service Travel Leadership 40

Waxing UnLyrical

MAY 9, 2016

C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service. Twitter Facebook Google+ LinkedIn Monday Roundup: Understanding The 7C Social PR Framework™. She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero.

Case Study 40

Case Study Study Training Small Business 40

Waxing UnLyrical

MARCH 4, 2011

in my opinion, than other comment systems that allow you to post your comments to, say, Facebook or Twitter? Assuming I’m signed in via Twitter (or Facebook, or both), Livefyre then pulls up a list of handles, and I simply select the one that I want to bring in. Their customer service is great.

System 68

System Blogging Community Customer Service 68

PR Fuel

NOVEMBER 27, 2018

One great way to collect this info is to ask about it on your Facebook page. Zappos is more well-known for their great customer service, going out of their way to make their kings feel like part of the team. The customers were simply excited about something and they shared it. Take companies like Amazon and Zappos.

Survey 45

Survey Company Customer Service Small Business 45