ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

Rapid response According to a recent Capterra study , more than three in four business leaders who have activated crisis communications plans in the past say they’d increase the tools used for communication. Its simplicity can also streamline crisis messaging and keep it focused, ensuring a clear and consistent response.

B2B 170

B2B How To Instagram Reddit 170

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

Crisis 249

Crisis Crisis Management Viral How To 249

Cision

AUGUST 11, 2015

Video streaming is growing fast, and all types of brands are using this new medium to engage with their audience. Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream. Meerkat and Periscope have had over 1.5

Video 120

Video Analysis Conference Education 120

PRSay

OCTOBER 22, 2021

The company’s communications team found itself pivoting into crisis mode. John Elsasser, PRSA’s publications director and the session’s moderator, asked whether Delta’s existing crisis plans had helped the company confront the COVID-19 pandemic. People were starting to panic about their travel plans and were seeking reassurance.”.

Crisis 78

Crisis Airlines Travel Internal 78

Melissa Agnes

NOVEMBER 30, 2016

This means that it should absolutely be incorporated into your crisis preparedness program. In this week’s #crisisready video , I provide insight into the best way to approach and answer this important cybersecurity crisis question. How has your organization addressed this aspect of your crisis preparedness?

System 100

System Crisis Communications Crisis Management 100

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Crisis Communications. If this year’s PR boo-boos didn’t show us the importance of having crisis communications strategies in place, we’re not sure what will. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. The same can be done for measuring internal communications’ effectiveness. Sign-ups or opt-outs.

Internal 189

Internal International Data Communications 189

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. As units of measure, metrics are intended to be indications – stepping stones of some larger direction.

Social Media 60

Social Media Crisis Marketing Media 60

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”. Crisis after crisis. Crisis interrupted. Proven business value.

Communications 126

Communications Crisis Internal International 126

Melissa Agnes

AUGUST 8, 2016

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? One you should aim to think through within your crisis preparedness. It’s the best way to archive your crisis response.

Crisis Communications 100

Crisis Communications Corporate Crisis Real Estate 100

NewsWhip

AUGUST 17, 2023

Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? And everyone is doing that.

Product Launch 78

Product Launch Print Measurement Consumer 78

Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

Crisis 100

Crisis Crisis Management How To Viral 100

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What are the Basics of Crisis Communication Planning?

Viral 52

Viral Crisis Communications SEO Reputation 52

Melissa Agnes

AUGUST 8, 2014

Below you’ll find our roundup of some really great articles that we’ve come across this week, as well as a roundup of what was published to The Crisis Intelligence Blog and Podcast this week. From The Crisis Intelligence Blog. Making The Case for Excluding Jargon From Crisis Communication. Listen here!

Crisis Management 205

Crisis Management Crisis Communications Crisis Hotels 205

5W PR

MARCH 26, 2024

Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative. Data-driven decisions Keep track of PR efforts through website analytics, social media engagement metrics, and media coverage measurement tools.

B2B 78

B2B Strategy Communications Case Study 78

PR 20/20

MARCH 26, 2020

What is the appropriate role of marketing in the midst of a crisis? There are no best practices in a crisis. Marriott's CEO Arne Sorenson has been praised for a video to his employees , made public on Twitter, that was authentic, transparent and compassionate. As a marketing agency, how should we respond? Is there one?

Crisis 92

Crisis Marketing Healthcare Resources 92

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Google has published a tool to help understand search trends during the crisis. Photo by domin_domin/iStock / Getty Images.

Crisis 151

Crisis Government Energy Community 151

PRSay

JULY 6, 2020

PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. Many worthy nonprofit organizations need assistance during the COVID-19 crisis. Instead of shutting the doors, take some of these measures that I outlined above and consider them for your organization.

Employee 190

Employee Skype Meeting Nonprofit 190

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization.

Social Media 198

Social Media Brand Branding Employee 198

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” A ll forms of healthcare continue during this worldwide crisis.

Healthcare 98

Healthcare Communications Measurement Resources 98

PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Companies should have strong pre-crisis and crisis plans in place. A new era of crisis communication is upon us. The urban poor is not the rural poor, said Haworth. pictured above ), during an Oct. During the Oct.

Social Media 120

Social Media Conference Media Corporate 120

Prohibition

AUGUST 29, 2023

Create enticing content , such as behind-the-scenes videos, recipe tutorials, or interactive contests, to generate excitement and encourage shares and likes. Measure success : Set metrics to measure the success of your food PR campaign. Ensure you have the necessary resources to execute your strategies effectively.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Most important, perhaps, is Facebook’s identity crisis — or, rather, identity denial, as the stakes have risen. He followed the familiar pattern of Facebook-in-crisis-response mode, including a soberly scripted video that addressed the situation on Facebook Live.

Facebook 157

Facebook Reputation Mobile Privacy 157

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. Strategic Objectives pivoted with the times to offer everything needed to fulfill the PESO model — Paid, Earned, Shared, Owned — conceived to integrate MarComs.

Marketing 244

Marketing Facebook Social Media Community 244

Newsfile

OCTOBER 24, 2023

How to Avoid Non-Transparent or Misleading Communication Mistakes Create clear, accurate and forthright messaging Respond to a crisis in a timely and transparent manner, admit wrongdoings, communicate steps taken to correct problems and take further preventative measures Consistently communicate to all stakeholders Train company spokespeople and leaders (..)

Communications 52

Communications How To Corporate Training 52

Cision

MAY 3, 2016

Each day 49 years worth of YouTube video, 80 million Instagram photos, 700 new URLs from The Washington Post alone and 500 million tweets get posted. Larger enterprise companies will likely measure this daily, while smaller nonprofits may choose a weekly time frame. Want more suggested PR measurement factors?

Brand 120

Brand Branding Software Nonprofit 120

Shift Communications

JULY 26, 2022

It’s been said, “failing to plan is planning to fail.” Should a recession hit, the narrative around the labor market and the impact it has on businesses, the workforce and our communities will undoubtedly change.

Brand 78

Brand Branding SEO Employee 78

Stephen Waddington

MARCH 26, 2020

The current situation will put many areas, including PR, strategic communication and crisis communication, to the test and perhaps reshape and transform them for years to come. The study is looking for around 300 to 500 word long entries (in a written, audio or video format). We will remember this pandemic for a long time.

Policies 109

Policies Government Study Crisis Communications 109

Reputation Us

OCTOBER 31, 2018

When a crisis happens, how does it affect a reputation? However, digital is far from the only way to measure reputation–and may be one of the last channels we explore to measure reputation. You know…social media posts, online reviews, blogs, video mentions. social, news coverage, online). Are they on board?

Reputation 60

Reputation Nonprofit Employee Analysis 60

Prohibition

FEBRUARY 14, 2023

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. By using data-driven insights, tech PR professionals can create effective campaigns that deliver measurable results. 3d hands holding a cell phone and pointing to the screen. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. Each mention shows the accompanying video and most of these show Brady’s ‘shot of the match’ and the Under Armour logo on his shirt.” The company is actively seeking “development partners” to test the feature.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Cision

OCTOBER 21, 2015

Measure Your Niche’s Density. Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel. Similarly, to succeed in telling your brand’s side of the story amidst a crisis, you must put a name and a face to what’s happening.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Solo PR Pro

JUNE 6, 2017

However, while social advertising is growing, marketers struggle with measurement, resources and demonstrating value to the business. Not all video is created equal. Video ads have become popular, but if you’re tasked with this area of responsibility for clients, it’s important to know which type of video ad will succeed.

Trends 49

Trends Mobile Video B2C 49

PR in High Definition

JULY 28, 2022

Needless to say, the crisis of loneliness and social disconnect was only further exacerbated during the height of the pandemic with strict isolation and social-distancing measures being implemented. The good news is that from 9 th July- 1 st August 2022, it is Free Hugs Month. Even a snappy slogan or retweet can go a long way.

Brand 62

Brand Branding B2C Viral 62

Cision

JUNE 6, 2017

A young guy like Logan Paul became famous for recording videos of himself doing splits around the world. Crisis management: Having relationships with industry authorities can help shut down a problem in a crisis but you need to have an established and ongoing relationship before you can call on them to help. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

APRIL 11, 2020

As I look out across my peers in B2B marketing , for many of us, this is our third trip to recession rodeo – after the dot-com bust and financial crisis of 2008. We have more studies, more data and more experience both in designing and measuring marketing and marketing in a downturn.

Study 94

Study Marketing Survey SEO 94