Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Planning and measurement If you work in media relations, COVID-19 could be an extinction event.

Crisis 151

Crisis Government Energy Community 151

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. Strategic Objectives pivoted with the times to offer everything needed to fulfill the PESO model — Paid, Earned, Shared, Owned — conceived to integrate MarComs.

Marketing 244

Marketing Facebook Social Media Community 244

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Most important, perhaps, is Facebook’s identity crisis — or, rather, identity denial, as the stakes have risen. As it has grown in size and influence, Facebook stubbornly maintained that it’s a technology company, not a media business. Most observers think the recent revelations are the tip of a larger iceberg.

Facebook 157

Facebook Reputation Mobile Privacy 157

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. Each mention shows the accompanying video and most of these show Brady’s ‘shot of the match’ and the Under Armour logo on his shirt.” The company is actively seeking “development partners” to test the feature.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. The two-minute video nearby is a solid case study that provides a quick overview of Linkfluence.

Media 106

Media SEO Analytics Analysis 106

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. Video marketing is a primary example: a whopping 85% of companies regard video as part of their marketing strategy. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Conference 66

Conference Crisis Management Survey Big Data 66

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company uses AI to power its media monitoring technology.

Technology 119

Technology System Tools Government 119

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Now these skirt the edges of a typical public relations person’s scope of responsibility, but, like the video explosion, it means that PRs will develop content marketing production and distribution skills and bring to their programs a sensibility that transcends the traditional earned media role. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

PR in High Definition

JULY 28, 2022

Needless to say, the crisis of loneliness and social disconnect was only further exacerbated during the height of the pandemic with strict isolation and social-distancing measures being implemented. The good news is that from 9 th July- 1 st August 2022, it is Free Hugs Month. Even a snappy slogan or retweet can go a long way.

Brand 62

Brand Branding B2C Viral 62

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. I took it as an elective.” Sounds ironic?

Education 150

Education Training Course Social Media 150

Burrelles Fresh Ideas

MAY 30, 2023

Ensure they understand how adaptive technology, such as screen readers and executive functioning adjustments, apply to PR content delivery. This should include providing subtitles for video content and transcripts for podcasts. Avoid relying on automated tools for this, as errors are common.

How To 40

How To Ethics Education Creativity 40

Prohibition

JULY 15, 2020

The video tutorials feature executive chief Steve Mangleshot cooking all our favourite Wagamama dishes from his kitchen. Dyson worked with the government and The Technology Partnership to design a ventilator and order 1,000 within weeks of the outbreak to supply the NHS with much-needed equipment through the pandemic.

Brand 71

Brand Branding Healthcare Community 71

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 200

Writing Communications Marketing B2B 200

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science.

Government 103

Government Education Print Ethics 103

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

OCTOBER 17, 2023

We use technology for everything from banking and shopping to communication and entertainment. Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future.

Education 112

Education Employee Measurement Agency 112

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 198

Marketing Content Marketing Data Social Media 198

Stephen Waddington

AUGUST 12, 2020

I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. If you’ve started an agency during the COVID-19 crisis please get in touch. I’d love to help you tell your story.

Agency 161

Agency Meeting Crisis Energy 161

Landis PR

DECEMBER 11, 2023

The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59

Maxim Behar

MAY 31, 2021

Before we were consultants, we were sitting quietly, looking at the ceiling, and the clients used to come and say ‘Please advise me how to make this article’ or ‘How do I solve this crisis’. It requires a lot of consistency in the PR business because you must be prepared all time to react to a crisis. Watch the whole video here.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Stephen Waddington

JANUARY 4, 2021

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Happy New Year, reader. Here are the headlines and links to 15 trend reports for 2021.

Trends 155

Trends Technology Television Banking 155

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Maxim Behar

JANUARY 24, 2022

With 35 clients on a retainer fee and at least double the number per project, we are available 24/7 for our clients that makes us ideal for crisis management, employers branding, and corporate communications. The crisis has tested our endurance and we molded according to the required environment. We serve what customers deserve i.e;

Ethics 52

Ethics Creativity Leadership Crisis Management 52

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

A good PR firm is likely to charge more than typical rates for highly specialized expertise, or for a sudden, “drop-everything” engagement like crisis management, where PR counselors will be working around the clock. See that shiny new video production studio at your agency’s headquarters? What about value pricing?

Agency 120

Agency Trade Shows Comparison Meeting 120

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount. Remember, not everything will work perfectly the first time around.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

PRSay

JUNE 26, 2016

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media is the channel that can help you to measure both your communication and higher level business goals.

Social Media 113

Social Media Media Infographics Community 113

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns.

Digital PR 62

Digital PR Tools Google Pitching 62

Contently - Strategy

JUNE 11, 2020

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Over 2,400 years later, technology, science, and medicine have evolved exponentially, but many words in the oath are still remarkably relevant: “I will remember that there is art to medicine as well as science, and that warmth, sympathy, and understanding may outweigh the surgeon’s knife or the chemist’s drug.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Mobile, data and wearable technology. We can use it to measure and evaluate our success.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

McKinsey has already weathered reputation hits due to its role in the opioid crisis, but the news got worse in 2020. The administration never seemed to have a clear strategy for managing COVID, and its communications was rife with mixed messages and a disastrous politicization of basic protective measures like use of face coverings.

Healthcare 379

Healthcare Reputation Mobile Conference 379

PR Conversations

AUGUST 17, 2014

I’m not just concerned but in despair when I hear practitioners have rebranded the discredited AVE measure as something called PR Value! This is the old crisis management approach that seeks distance from a problem – they no longer work here, we don’t do that now, etc etc.

Education 87

Education Training Policies Crisis Management 87

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Assign project teams.

How To 60

How To Software System Employee 60

Journalistics

JANUARY 27, 2016

. Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. How do you measure the value readers get from your blog posts? Most of you are probably familiar with S.M.A.R.T.

Blogging 58

Blogging Strategy How To Writing 58

PRSay

SEPTEMBER 12, 2016

Consider that every single second, at the crossroads of human communication and technology, 2.5 30 seconds of video to YouTube. Mahmoud says, “We have been empowered by technological and intellectual tools. But they are complicated times. million emails are sent. In a second. 193,000 text messages. 4,629 photos to Instagram.

Leadership 0

Leadership Agency Education Communications 0