Sword and the Script

JANUARY 3, 2023

Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. How is public relations measured? You can find the survey answers from 483 communicators here: PR measurement.

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 192

Writing Communications Marketing B2B 192

Stephen Waddington

OCTOBER 12, 2018

You’ll get a measure of the individual's seniority and maturity from their writing. I know that the vast majority of us are ethical and practice professionally — we'd never lie about something in order to avoid negative coverage, or deliberately misrepresent what our organisations do in order to make them appear more favourable.

Ethics 84

Ethics Employee Policies Video 84

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Burrelles Fresh Ideas

MAY 30, 2023

Designing your content to be used by everyone who wants to serves your ethical duty to inclusivity and extends your potential engagement reach. It is respectful, ethical, and more effective to put effort and consideration into each of your content types. To connect with Katie, you can follow her on Twitter.

How To 40

How To Ethics Education Creativity 40

Waxing UnLyrical

AUGUST 10, 2011

Crisis and issues management: With the growth of social media, the ability for crises and issues to spark and spread across the globe is unprecedented. PR writing: My degree never had a dedicated PR writing course, although writing activities across the abovementioned subjects certainly did help build my writing skills.

Ethics 75

Ethics Community Internal International 75

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic. Does it really?

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Cision

SEPTEMBER 10, 2015

Right now, the biggest focus is on writing and presenting content for mobile consumption. Embedded IoT systems will likely become as ubiquitous as workplace email and instant messaging and like them, will create a long trail of data, creating a whole new set of ethical and legal responsibilities. Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. If you work in issues and crisis it can be especially acute. PR is a social science.

Government 103

Government Education Print Ethics 103

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand.

Strategy 370

Strategy Communications Reputation Measurement 370

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” How has your PR education prepared you for your career?

Education 150

Education Training Course Social Media 150

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. Read closely what they write. Demanding because social media means anyone can become a “journalist,” even those with no experience or schooling in ethics, accuracy and context. What will this role entail?

Newspapers 120

Newspapers Journalism Pitching Report 120

Waxing UnLyrical

NOVEMBER 9, 2015

How to Prevent a Social Media Crisis. Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.”

Conference 40

Conference Internal International Leadership 40

PR Conversations

OCTOBER 28, 2014

Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. Our professional codes of ethics say that ultimately our role is to serve society and sometimes that is seen as being in conflict with the interests of the organisations that we work for day to day.

Leadership 111

Leadership Publicity Government Journalism 111

Shift Communications

APRIL 22, 2015

We expect clients to be professional and to measure up to our values – like honorable – too. If the agency and the client are on two different pages on how to engage with the media or how to handle crisis communications, the agency needs to beware. Yelling at our staff isn’t productive or professional.

Financial 60

Financial Agency Internal International 60

Stuart Bruce

FEBRUARY 21, 2015

You’ve got to write 150 words (a minimum of 50 under three different headings) for every CPD activity. But you can get five points for reading short best practice guides or even case studies and it takes me almost as long to think about and write the 150 words as it did to do the activity in the first place!

Case Study 60

Case Study Conference Training Wikipedia 60

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. We were going to the media, and the media was writing so we could reach the targets. Before we were consultants, we were sitting quietly, looking at the ceiling, and the clients used to come and say ‘Please advise me how to make this article’ or ‘How do I solve this crisis’.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time.

Agency 93

Agency Trends Marketing Survey 93

Karen Freberg

NOVEMBER 30, 2018

Dennis Yu, who is one of the best people out there in the business for analytics and measurement, flew out to Louisville JUST for this class! and Melissa Agnes shared her crisis ready practices for the students so they were prepared for what they could face in the PR industry. They volunteered to do extra work to get the experience.

Groups 66

Groups Tools Video Storytelling 66

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Karen Freberg

AUGUST 15, 2017

Social Media Communication: Concepts, Practices, Data, Law and Ethics by Jeremy Lipschultz. For example, I was surprised to see how short the measurement chapter was. I will be using Meltwater for the first time this fall for my PR and crisis class, and I am very excited! Keith Quesenberry (@kquisen).

Social Media 69

Social Media Media Resources Education 69

PR Conversations

OCTOBER 27, 2023

Toni Muzi Falconi writes: Regular readers of this blog are aware of my long-term, personal relationship with the Grunigs, yet I confess surprise when I read Jim Grunig’s first comment on this earlier blog post. Many entered the profession because of their craft skills, such as writing or editing, and that is what they continue to do.

Reputation 52

Reputation Social Media Internal International 52

Mark My Words

MARCH 15, 2022

Further measures may stop foreign ships docking. The economy ministry said: “These measures are a logical response to those imposed on Russia”, adding that curbs on countries that have “committed unfriendly actions” were “aimed at ensuring uninterrupted functioning of key sectors of the economy”. percent, Goldman Sachs bankers warned.

Energy 12

Energy Banking Agriculture Chemicals 12

ZudePR

JANUARY 26, 2016

I’d still put writing skills (a subset of communication) front and centre for PR people. Writing in 2010, Adrian nails it. If we want to be taken seriously, we have to believe in something, and that something has to be genuine; it has to be something by which we can be measured, first by ourselves and then by others.

How To 65

How To Meeting Creativity Agency 65

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. To that end, this year’s roundup is uh-mazing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Stephen Waddington

AUGUST 12, 2020

I caught up with nine agency founders who have started their businesses during the COVID-19 crisis to talk about their proposition, motivation and the lessons that they’d share with others thinking of doing the same. If you’ve started an agency during the COVID-19 crisis please get in touch. Write a business plan and go for it.

Agency 161

Agency Meeting Crisis Energy 161

Critical Mention

AUGUST 26, 2018

meaning diversity, advocacy, technology and ethics. Ethics is our foundation, and the guidance that we give through our Code of Ethics in concert with our Board of Ethics and Professional Standards is what research has shown our members appreciate and value the most about PRSA. SCHEDULE A DEMO.

Interviews 79

Interviews Ethics Conference Leadership 79

PR Matters

AUGUST 11, 2014

No honourable, ethical agency or counsel should be sycophantic to you when you have hired them to be honest, constructive and upfront with you. All requests for action you make of your agency, whether by phone, face-to-face or Skype should be confirmed by them in writing. In a crisis/emergency situation, response time is everything.

Agency 124

Agency Measurement Reputation Skype 124

Sword and the Script

NOVEMBER 7, 2023

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. PR measurement. click image for higher resolution) 6.

Employee 135

Employee Software Survey Tools 135

Critical Mention

OCTOBER 24, 2019

Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. PRNEWS Blog. SCHEDULE A DEMO. Priscilla Osorio.

Blogging 68

Blogging Education Resources Creativity 68

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We’ll look at ethics and governance. We can use it to measure and evaluate our success.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PR Conversations

AUGUST 17, 2014

I’m not just concerned but in despair when I hear practitioners have rebranded the discredited AVE measure as something called PR Value! The second issue relates to a blog post write by Lisa Kovitz on the Edelman Global Practices site following the death of Robin Williams. Do they understand semiotics?

Education 87

Education Training Policies Crisis Management 87

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. As the saying goes, write what you know.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We analyzed 1,551 pieces of healthcare content using StoryBook, Contently’s content strategy tool, which measures top-performing topics, formats, social shares. As the saying goes, write what you know.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards.

Publicity 128

Publicity Government Guidelines Facebook 128

PRSay

APRIL 18, 2016

Is ad-blocking ethical? Those that favor ad blocking say that Web ads are abusive, annoying, distracting and time-consuming and therefore ad blocking is a legitimate defensive measure. The ethical issue here fits in the category of a “right” versus ‘right” dilemma, a conflict of legitimate values.

Ethics 60

Ethics Web Advertising Advertising 60