Introducing Crisis Dashboard

NewsWhip

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. Crisis Dashboard. The Crisis Dashboard changes this. Introducing Crisis Dashboard.

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How to measure the impact of communications during COVID-19

PR Daily

Many organizations have overhauled their master plans for outreach and engagement because of the crisis. It enables an organization to stay in touch with community stakeholders and participate in the conversation around an all-consuming crisis. A good measurement strategy is based upon expected outcomes. You outline what effect you hope to have before executing a plan, and then establish systems to measure key performance indicators. Measurement and PESO.

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WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

It’s an excellent example of simple ways you can connect and uplift audiences during the crisis. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization. MEASURED THOUGHTS.

How and why you should be measuring reputation in 2020

PR Daily

Yet for all the talk of corporate purpose, and the reputational benefits earned through its pursuit, there is a lack of guidance on how to measure reputation’s existence and value. The key to the art of measuring reputation is knowing your audience—ideally, every single member of your audience. Precisely measuring the opinions held by each individual customer is an intoxicating, futuristic dream for marketing scientists. Tracking: Measurement over time with a focus on trends.

Why you should lead with values in COVID-19 crisis

PR Daily

How can communicators protect reputations and preserve their stature amid the current health and economic crisis? RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. In the rush to reach customers or to stem the tide of lost sales and revenue, companies in crisis often forget about internal stakeholders. Short, measured bursts of information will go a lot further than a long, multi-paragraph letter that won’t get read.

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Crisis communication takeaways from Andrew Cuomo

PR Daily

Andrew Cuomo’s COVID-19 communications as an example of how leaders should speak to the public during a crisis. RELATED: Join us for PR Daily's can't-miss Media Relations & Measurement Virtual Conference ]. “At At a time of crisis, people are not looking for sugar-coated reassurances that everything is fine. In a crisis, leaders sometimes withhold information in the mistaken belief that people will react badly, even panic, if they’re given bad news, Gardner says.

8 often-overlooked steps to take before crisis strikes

PR Daily

In a crisis, company leaders turn to communicators to limit reputational damage, yet many communicators feel underprepared to right the ship should disaster strike. Here are eight easy measures you can take now to ensure you’re ready for any gales and swells that might arise: 1. Communicators and legal teams work best when they’re partners before a crisis, says Nancy Bistritz-Balkan, director of cybersecurity communications at McKesson. Crisis Communications PR Industry

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Tap into Tailwind to expand and measure your reach on Pinterest and Instagram.

#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. Keosha Burns has more than 10 years of financial services PR experience: A1: I’ve been a #PR strategist in the financial svr for more than 11 yrs, most of that time in the throws of the housing crisis. measurePR Recap (April 2017): Measuring Financial Communications.

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

MEASURED THOUGHTS. LinkedIn released a survey that revealed that most digital marketers (77%) measure ROI within the first month of their organizations’ sales cycles—and, by doing so, miss the true value of their efforts. More than half (52%) of marketers know their sales cycles are at least three months long, so much of the ROI measured doesn’t include leads that converted into customers. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ].

How To Prepare for, Respond to, and Measure a Crisis

Katie Paine's Measurement Blog

Please note: This piece originally appeared as a free article in the early April 2016 edition of The Measurement Advisor newsletter. As some of you may know, I’ve been writing a column on crisis response in PR News for nearly two decades. The post How To Prepare for, Respond to, and Measure a Crisis appeared first on Paine Publishing. The Measurement Advisor

Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more

PR Daily

Here’s a roundup of the week’s crisis communication news for communicators. Here are the top 10 tips and takeaways from the week ending May 8 taken from our Crisis Communications Daily newsletter. Make sure these essentials are in your crisis plan. When store owners in Massachusetts learned workers were writing positive messages on cups for drive-thru consumers, they decided to turn it into a contest.

Let’s Measure in units of trust

Mark My Words

Money, hard times and political wrangling are good news for the media (traditional and social) For several years vast teams have been writing algorithms and toxic headlines to ensure that everyone is as outraged as possible and as often as possible whilst mindsets, whatever they might be at any time, are reinforced.

KFC suspends ‘finger lickin’ good’ during COVID-19, McDonald’s introduces Spicy Chicken McNuggets, and personalized email pitches net 83% positive replies

PR Daily

The fast food chain announced it’s pressing pause on its 64-year-old motto “It’s finger lickin’ good” while the world continues to struggle with the COVID-19 crisis. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD.

Chatbooks and Sam’s Club offer virtual Santa visits, HomeGoods to launch e-commerce site, and Google relaunches Pay app

PR Daily

However, as the COVID-19 crisis continues, TJX is looking to get ahead of the competition and reach a new consumer base. ” Why it’s important: The COVID-19 crisis has hastened technology adoption and transformed consumer behaviors, but these shifted needs are here to stay.

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

The musical is a humorous look at data, marketing and more and can serve as a reminder to find moments of laughter in between crisis responses and new campaign creation. Why it matters: Employee communications are crucial during the pandemic, especially if your workplace is on the front lines, serving people throughout the crisis. Eastern time as we discuss with Kaye best practices for media relations in a crisis. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD.

10 Tools to help you generate, write, and edit new content

Media Bullseye

Once you’ve found a solid topic, you need to find the time to write without distractions. And after you write that first draft, you need to edit your work until it’s error-free. Whether you’re stuck on finding a new topic that will resonate with audiences, struggling to focus on your writing process, or trying to edit your work to error-free perfection, the list of tools below can help. The Writing Process. Not all music works as writing music, though.

Teaching Crisis Communication: Embracing the Research to Practice Model

Melissa Agnes

I had a chance to be on Melissa’s podcast a few weeks ago to talk about some of the trends and challenges professors who are teaching crisis communications are facing today. Teaching a crisis class is not only an exciting opportunity for any professor to have (especially this one), it can be daunting to some as well. Just look at this past year alone when we are looking at crisis situations. So the question is: Which one is better to adapt for a crisis communication class?

How Crisis Ready Will Help You Build An Invincible Brand

Melissa Agnes

As you may have heard, Crisis Ready: Building an Invincible Brand in an Uncertain World , is my new book – and I’m so excited that it’s finally available for you to preorder on Amazon ! When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management. Instead, Crisis Ready needed to be a book that people enjoyed reading. Why Crisis Ready matters to you (or why it should).

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Report: Only 10% have extensive plans for a return to work

PR Daily

As many companies and groups look to engage employees and external stakeholders with regard to the coronavirus crisis, the communicator has become a key player and is starting to receive long-overdue recognition. There is also a positive score for most leaders on this crisis, with 90% saying their leadership team has handled the COVID-19 crisis effectively. Staying connected post-crisis. Not every part of the crisis response has been flawless.

Zoom lifts Thanksgiving call limit, WW launches personalized wellness program, and SEC chair to step down

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

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MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

MEASURED THOUGHTS . CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

Increasing Negativity on Social Media Threatens Brand Reputations

Glean.info Blog

A media monitoring service that monitors both social and traditional media provides one of the most important tools for alerting organizations of an emerging PR crisis and determining how best to respond during a crisis. Photo by Andre Hunter on Unsplash.

Why and how companies are turning to brand journalism

PR Daily

The full engagement can last up to three years, with services including identifying the publication’s mission, audiences, and name; website layout and build; training corporate communicators how to think and write like reporters; and identifying ways to measure success. Sky writing.

Facebook launches Zoom competitor, Live Nation amends refund policy and Google shares ways to market during COVID-19

PR Daily

MEASURED THOUGHTS. Google also outlined three stages of adjusting PR and marketing strategies: responding to changing consumer behaviors, rebuilding their marketing campaigns using more data and measurement, and recovering their business models through offering new or altered products and services. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

3 keys to simple, succinct and clear communication

PR Daily

When it comes to writing, there’s beauty in the basics. How will you know when you’ve succeeded (measurement)? CIPR Inside demonstrates the “what” and “how” of communication measurement. Write in active voice.

Hearst president resigns after sexual harassment claims, Twitter to test subscriptions as revenues fall, and Seattle’s NHL team releases the ‘Kraken’

PR Daily

MEASURED THOUGHTS . CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Survey findings will be released at Ragan’s Brand Storytelling During a Crisis Virtual Conference, Aug.

Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

PR Daily

MEASURED THOUGHTS. Though the latter was an unforeseen crisis, the airline has struggled financially for months. Do you use the metric “Share of Voice” to measure your efforts? Do you use Share of Voice (SOV) to measure your campaigns and messages? Also: Crocs teams up with Peeps for themed footwear, Flybe’s collapse strands customers, Twitter testing ‘fleets,’ and other stories.

Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. We can use it to measure and evaluate our success. How often does the Financial Times write stories about itself? If we can create our crisis communications blog in minutes then they can equally create their attack blog.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization. Are you part of the team writing your organization's business continuity plan?

4 ways OKCupid handles media relations during COVID-19

PR Daily

It can also help you better engage with and support your community throughout the crisis. Kaye suggests reaching out to the reporters with whom you’ve built a rapport to check in and ask how you can be helpful during the crisis. Above all, remember that reporters are experiencing the effects of the crisis, too. “We Finding stories in your data can lead to big earned media wins.

10 Tools to help you generate, write, and edit new content

Media Bullseye

Once you’ve found a solid topic, you need to find the time to write without distractions. And after you write that first draft, you need to edit your work until it’s error-free. Whether you’re stuck on finding a new topic that will resonate with audiences, struggling to focus on your writing process, or trying to edit your work to error-free perfection, the list of tools below can help. The Writing Process. Not all music works as writing music, though.

Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and 51% distrust news media outlets

PR Daily

When the crisis finally starts to dissipate—and it will—many of the disruptions will be incorporated in some shape or form into the fabric of our lives. How are you leading your organization, clients and colleagues through the current crisis? Why it matters: COVID-19 has hit travel and hospitality industries especially hard, but communicators across industries must relay their updated policies, procedures and business models as they seek to stay afloat during and after the crisis.

United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese

PR Daily

MEASURED THOUGHTS. Nike’s decision to evolve into a digital-first organization has proved prudent, as the crisis continues to push consumers toward the digital channel,” Susquehanna analyst Sam Poser said. CRISIS LEADERSHIP NETWORK. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

The Role of Marketing in a Crisis? Be More Human.

PR 20/20

What is the appropriate role of marketing in the midst of a crisis? There are no best practices in a crisis. As of this writing, many brands have interrupted their "regularly scheduled" content — and quite a few are reaching out to their audiences to ask what they want or need right now. It won't convince people that your preplanned webinar will help them in this time of crisis. Should you raise funds or donations for those being hurt by the crisis? COVID-19.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. For all the hand-wringing that came from Instagram removing public-facing “like” counts on photos in late 2019, I actually hope that this hints at a broader shift away from vanity metrics—which speak mostly to ego—and toward deeper measures of how we connect with our audience.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

It’s a risky subject, but when one of these business owners or team members opens up about their experience during the COVID-19 crisis, the result is powerful. This outcome (read: measurable goal) should be captured in your call to action.

3 often-overlooked steps to take before crisis strikes

PR Daily

In a crisis, company leaders turn to communicators to limit reputational damage. Here are three easy measures you can take now to ensure you’re ready for any gales and swells that might arise: 1. Communicators and legal teams work best when they’re partners before a crisis, says Nancy Bistritz-Balkan, vice president of consumer education and advocacy at Equifax. You’ll gradually develop a deeper level of trust that will pay off when a crisis finally strikes.”.

The Academy boasts diversity efforts, Essence chief steps down, and 47% of marketers are creating more emotional content

PR Daily

Where do you fit in this chart—and how has crisis communications affected your attention management? MEASURED THOUGHTS . CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization.

Hasbro and Scrabble association ban slurs, United Airlines might lay off up to 36,000 employees, and 51% of PR pros are burned out

PR Daily

MEASURED THOUGHTS. A recent study by BuzzStream and Fractl revealed that 73% of PR pros feel confident about the value of PR during COVID-19, but only 59% are confiident about their effectiveness throughout the crisis. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery? What's the biggest measurement myth that challenges PR pros' efforts to prove their worth?