PR for Anyone

DECEMBER 8, 2022

December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups. It’s very hard to break into media now. That being said, I have a great hack for anyone to land in the media today! I didn’t think of that!”

Media 130

Media Pitching Privacy Video 130

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It’s a must read for anyone working in the media. Key challenge for this year is for news media to reengage, as well as build deeper relationships with regular news consumers.

Report 122

Report Media Journalism Privacy 122

5W PR

MARCH 6, 2024

Data breaches, ransomware attacks, and disinformation campaigns can cripple operations, and erode users and customers, leaving brands scrambling for damage control. One data breach, splashed across news feeds and social media can shatter that image for years. This is where PR steps in.

Privacy 78

Privacy Data Education Tools 78

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. Data and more data.

Trends 157

Trends Privacy Data Reputation 157

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . Predictive Crisis Management . The Future of Predictive Media Intelligence.

Media 88

Media Data Reddit Crisis 88

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

Instagram 98

Instagram Crisis Local Privacy 98

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Another example is the YouTube brand safety crisis. Choose the right media.

Pitching 136

Pitching Media Privacy YouTube 136

ImPRessions - Crenshaw Communications

MARCH 3, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Act quickly .

B2B 256

B2B Pitching Conference Privacy 256

Agility PR Solutions

AUGUST 21, 2018

Misinformation, fake news and data privacy concerns are seeding doubt in consumers around the integrity and authenticity of today’s brands and businesses. But faced with this crisis in trust, brands are presented with a unique opportunity to restore consumers’ confidence in their values and business practices through transparency.

Social Media 60

Social Media Branding Brand Privacy 60

ImPRessions - Crenshaw Communications

MAY 15, 2019

Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. It’s not unusual that Boeing CEO Muilenberg viewed his crisis in the context of his short-term responsibility to employees and shareholders. CC BY-SA 4.0. It’s in the DNA.

Reputation 245

Reputation Airlines Automotive Software 245

Landis PR

FEBRUARY 5, 2024

Revolutionizing Public Relations: Breaking Free from Traditional Formats and Frameworks Traditional PR methods for startups include press releases, media outreach, event marketing, and content creation. Using frameworks like the PESO model (Paid, Earned, Shared, and Owned media) helps strategically plan and execute PR campaigns.

Publicity 59

Publicity Privacy YouTube Analysis 59

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. The earned media that results from targeted journalist relations and professional reviews can help attract educated customers and deepen their knowledge.

Technology 246

Technology Company Banking Education 246

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Digital is no longer an afterthought, social media has gained prominence.”. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”.

Communications 124

Communications Crisis Internal International 124

ImPRessions - Crenshaw Communications

MARCH 2, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. The announcement may mean nothing to most consumers, but for our clients in media, ad tech, data privacy, and digital security, it’s a big deal. Act quickly .

B2B 156

B2B How To Pitching Conference 156

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. 66% are more willing to share their data with a company they trust. 73% trust a business that “protects my personal data.”.

Branding 111

Branding Brand Survey Customer Service 111

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. Minute Maid, USPS, etc).

Data 42

Data Media Case Study Social Media 42

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Understanding and articulating strategy as it relates to tech and vertical trade media and currency in hot topics like artificial intelligence or blockchain — these qualifications are now equally critical for success. Most in tech PR use Twitter religiously, either to catch breaking news in real time or to build relationships with key media.

B2B 159

B2B Apparel Product Launch Agency 159

Shift Communications

MAY 16, 2023

There’s a huge spike in AI in communications and media as well as interest in VC circles. How To Approach AI in Communications and Media Strategy While innovators move fast and build stuff, established companies are white knuckling about how to contend with this new technology. And caught fire it has.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

There’s a huge spike in AI in communications and media as well as interest in VC circles. How To Approach AI in Communications and Media Strategy While innovators move fast and build stuff, established companies are white knuckling about how to contend with this new technology. And caught fire it has.

Company 78

Company Technology Privacy Guidelines 78

ImPRessions - Crenshaw Communications

JUNE 5, 2019

Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality. The earned media that results from targeted journalist relations and professional reviews can help attract educated customers and deepen their knowledge.

Company 120

Company Banking Education B2C 120

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2017

Yet the original social network’s early challenges over platform changes, competitive practices, and even some user privacy policies seem almost quaint compared to today’s knotty issues. Most important, perhaps, is Facebook’s identity crisis — or, rather, identity denial, as the stakes have risen.

Facebook 157

Facebook Reputation Mobile Privacy 157

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. Mainstream media. What’s more, media credibility has actually increased over 2016.

Airlines 180

Airlines Reputation Journalism Crisis 180

Axia PR

MARCH 27, 2018

Is a crisis an operations problem or a public relations problem? Facebook has received its fair share of negative news coverage in the past; however, it’s nothing like the current firestorm around it and the political consulting firm Cambridge Analytica.

Facebook 54

Facebook Privacy Analytics Crisis 54

Critical Mention

JUNE 14, 2018

We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The examples below will highlight key strategies to keep in mind when pitching to the media: Sell me this pen. The post Tips for Pitching to the Media appeared first on Critical Mention - Media Monitoring.

Pitching 70

Pitching Media Employee Privacy 70

Critical Mention

JUNE 13, 2018

When a company faces a crisis, its CEO must step up and restore his or her organization’s PR image in a crisis. Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. Since the company stayed silent, the incident spun out of control.

Company 87

Company Banking Crisis Facebook 87

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. We once worked with a tech company that experienced rapid growth and found itself scrambling when media came calling. News like that doesn’t stay quiet for long.

Company 136

Company Interviews Reputation Privacy 136

Shift Communications

SEPTEMBER 21, 2017

New Study Says Apple May Be Overselling Its Differential Privacy Protections In MacOS and iOS; Apple Disputes Study’s Findings. These limit security PR pros to product news (which no one covers), trend news (which is overly noisy), and their own data (which reports are questioning more and more). Offer something legitimate.

B2B 60

B2B Leadership Crisis Communications Technology 60

Ethical Voices

MARCH 14, 2022

I started in Washington DC in Public Affairs and Crisis Management. Still am a crisis guy and always will be, I think. Then a couple years ago with Stagwell and Mark Penn, I founded a company called Prophet, which is the first SaaS platform for PR people that uses AI to predict media interest, sentiment and spread before you pitch.

Ethics 52

Ethics Publicity Data Agency 52

Sword and the Script

APRIL 23, 2019

The Annenberg survey listed data privacy, health care and diversity as social issues. If you enjoyed this post, you might also like: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder . In addition, not all social issues are political.

Technology 130

Technology Study Communications Survey 130

Stephen Waddington

MAY 8, 2018

The third edition of #FuturePRoof celebrating the NHS at 70, has been developed at a time when the organisation is in crisis. 1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. 8 Patient data discourse Data privacy is a tricky subject. The paradox is clear.

Communications 63

Communications Healthcare Print Community 63

PRSay

SEPTEMBER 22, 2016

While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out. Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. It could help manage crisis control by allowing brands to quickly move a public conversation to a private chat almost seamlessly. Time will tell. Triple hmmmmm.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Ethical Voices

APRIL 17, 2023

” So, I ended up taking a job at IBM as head of global media relations. We need to be focused on transparency, fighting misinformation and disinformation, and be really respectful of privacy. You’ve got your ear to the ground through all the social media sources where things spread. What about in terms of privacy?

Enterprise 68

Enterprise Ethics Engineering Technology 68

Ethical Voices

FEBRUARY 12, 2024

The first went through a disastrous merger with a new CEO who was a walking ethical challenge, and that sent me down the hall to work for the United Methodist Church, where I, among other things, focused on media violence and media literacy education. Everything we do is based on research and data and in concert with communities.

Ethics 79

Ethics Nonprofit Community Examples 79