Crisis communications 101 for sport webinar
Stuart Bruce
MAY 30, 2022
I recently did a webinar for the PRCA (Public Relations and Communications Association) on crisis comms in sport.
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Stuart Bruce
MAY 30, 2022
I recently did a webinar for the PRCA (Public Relations and Communications Association) on crisis comms in sport.
PRSay
OCTOBER 4, 2016
Public relations – especially within the sports world – involves many different aspects. It is one of the few areas of a professional sports organization that has dual roles, in that it serves both the sports and business sides. It is all-encompassing, with the job functions endless. And it’s not uncommon.
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Onclusive
APRIL 22, 2021
The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan.
Agility PR Solutions
NOVEMBER 20, 2019
Crisis communications befell Nike this year when the sports apparel manufacturer rang up not one, but two crises. Crisis One Duke University’s rising star freshman basketball player, Zion Williamson, fell during a big game at which President Obama was also in attendance. The post When is crisis a four-letter word?
Burrelles Fresh Ideas
JANUARY 30, 2024
Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.
PRSay
OCTOBER 12, 2016
For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes.
NewsWhip
OCTOBER 13, 2022
Guest blog by Lloyd Rang, a Canadian communications and crisis management expert. Hockey Canada is our national governing body for all amateur leagues of the sport. Good crisis communications teams stay prepared for these kinds of events. But sometimes, an excellent crisis response can build trust. .
PRSay
OCTOBER 27, 2020
“In times of great adversity, we see the very best leaders rise to the top,” James Wright said while presenting the workshop “Navigating through Crisis with Confidence: Lessons in Crisis Management From COVID-19,” at PRSA’s ICON 2020 virtual conference. Other sports leagues soon followed suit. Simplify the complex.
PRSay
MARCH 22, 2017
In other words: saving the Oscars is a spur-of-the-moment operation for PwC and the Academy, and the event badly needs a crisis playbook. Academy President Cheryl Boone Isaacs or one of its board members needs to share what they know as quickly as possible if a crisis is unfolding. Here’s how they should start: Plan for the worst.
Critical Mention
NOVEMBER 7, 2019
. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” “Reputation management and crisis communications is something our firm is continually engaged in. ” Until next time!
Cision
APRIL 13, 2016
says it’s more important to add value with your crisis communication than to try and spin the issue. In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises.
PRSay
AUGUST 11, 2021
In addition, relationships with reporters developed through media relations work will eventually become vital to any PR effort, especially in times of crisis communication. The practice of media relations resides at the intersection of what’s important to the organization and what the media and public value.
HMA Public Relations
FEBRUARY 27, 2018
Last week news broke in a Sports Illustrated story about the Dallas Mavericks and the “accepted” culture of sexual harassment and misconduct. Rachel is sharing three tips for responding to this particular crisis situation, Mark Cuban’s response and how Cuban should move forward.
Solo PR Pro
FEBRUARY 1, 2022
He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. Stu refocused his sights and graduated with a degree in Telecommunications, eventually landing his first professional job doing news, sports, and as a DJ in California.
ImPRessions - Crenshaw Communications
MAY 8, 2018
Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. It’s a team sport, and teammates should share the toil, the glory, and, when things go awry, the blame. Honesty and transparency are themes in all aspects of good corporate communications.
PR in High Definition
JANUARY 31, 2023
Crisis comms kick in, and leadership is forced to make tough decisions about the future. So, when the sporting world found out that the RFU and British Airways declined to fly the England women’s rugby team first class to their World Cup matches late last year, both organisations experienced a PR issue.
Landis PR
JANUARY 22, 2024
Yet there’s no question that communication is a pivotal factor for the success of any organisation and a cornerstone of operations in times of crisis. Communication and marketing are not just support functions. Effective communication measurement should be all about using tools that make sense and feel relevant.
ImPRessions - Crenshaw Communications
MARCH 3, 2016
The savviest PR professionals are keenly aware of public perception, whether the focus is B2B tech, packaged consumer goods, or crisis communications. Since public perception is often shaped by what’s said by famous leaders in business, politics, and sports, here’s a quiz to test your PR acumen.
Landis PR
DECEMBER 11, 2023
That relationship will also greatly help if your company finds itself in a crisis communication situation in the future. Monitor and Measure: Regularly assess the performanc e of your communications strategy against your defined objectives. Use analytics to track engagement, reach, and conversion.
Cision
FEBRUARY 25, 2016
In times of crisis, are you able to think on your feet? A well-thought out communication plan can only take you so far. For the largest banks, the reputational damage from the financial crisis could take a generation to repair. What are some of the key components of a successful crisis communication plan?
MaccaPR
SEPTEMBER 13, 2016
But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. AdAge quoted a sports marketing expert as saying Lochte had become nothing less than “radioactive” for endorsers.
PRSay
DECEMBER 18, 2019
Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. As Sports Illustrated reported, the NBA had signed a five-year deal with Tencent in June worth at least $500 million. Basketball fans protested at preseason games. Aidan M.
Deirdre Breakenridge
SEPTEMBER 6, 2016
I can see this being used not only in the classroom, but for internships as well to help frame certain projects that may be relevant to help a brand, organization, or even a sports team. She is actively involved in research in public relations, reputation management, social media and crisis communications.
Cision
JULY 5, 2016
What are some of the key components of a successful crisis management strategy? So the first step is planning for the inevitable: crisis can and will strike. Once a comprehensive, prioritized audit is completed, we break down each point of exposure into its own manageable plan in the event the crisis occurs.
Burrelles Fresh Ideas
MAY 23, 2023
Almost every family I talk to (either at work, kids’ sporting events or schools) plans to take a week-long vacation this summer. People enjoy activities such as swimming, sunbathing, water sports, and beachside relaxation. What I’m reading in the press and hearing on the morning shows tends to back this up.
Karen Freberg
JUNE 28, 2020
However, I am also doing some new things for my PR and Crisis Communication class (aka #FrebergPR) as well. As many universities are opening back up and bringing students on campus (well, some are going to either a hybrid or hi-flex model), we all are adjusting to these new expectations for our classes.
MaccaPR
NOVEMBER 4, 2014
It’s marketing gold for Beats,” Zimmerman Advertising Z Sports & Entertainment agency’s Scott Becher told Advertising Age. Good Lord, Beats by Dre is getting great at sports commercials,” AdAge cooed, after Beats by Dre issued “Game Before The Game.” Source: Beats by Dre Twitter ). million views on YouTube.
Critical Mention
SEPTEMBER 19, 2019
This is also vital in moments of crisis communications, in the unfortunate circumstance where a writer speaks negatively about your client. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.
Sword and the Script
JUNE 3, 2020
The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events.
Communications Conversations
AUGUST 21, 2018
We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises. OK, I lied–last question: You seem to be somewhat of a sports fan. One sports figure you’d love to have dinner with, dead or alive (and why)?
Cision
APRIL 26, 2016
Last Thursday, as disbelief spread across the globe and people started processing the shocking news that 57-year-old music legend Prince had died, brands, businesses, sports teams and others shared in the collective grief that filled the social-sphere. The last thing you’d want is a crisis to strike due to lack of thought. Conclusion.
5W PR
SEPTEMBER 11, 2019
These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. The elective courses allow students to focus on particular areas of public relations.
PRSay
FEBRUARY 21, 2020
A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis.
Deirdre Breakenridge
OCTOBER 20, 2015
Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. As Karen Freberg, a social media professor and guru, tweeted, social media class “can serve as a bridge for other majors like sports, business, etc.”
Prohibition
MAY 15, 2020
It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan. We could possibly all do with a drink, or three, after that PR crisis. Coincidence?
Prohibition
MAY 15, 2020
It goes without saying that COVID-19 is without a doubt the biggest global crisis that has been faced for decades. Which is potentially a further error, as it would be appreciated by all to receive real clarity on the COVID-19 crisis plan. We could possibly all do with a drink, or three, after that PR crisis. Coincidence?
Rock the Status Quo
FEBRUARY 19, 2015
He has specialized in media training and crisis communication planning since for the last twenty years, and is a wonderful source of expertise. ” He also says “media training must be approached like a sport and not like a bucket list. Great athletes practice often.”
David PR Group
JANUARY 22, 2019
Like most sports fan, I watched the NFC Championship game last Sunday with modest interest. As an avid sports fan who is also 16, he asked why the NFL hadn’t publicly responded — he also thinks all the officials should be fired. I’m neither a fan of the New Orleans Saints nor the Los Angeles Rams.
Cision
JUNE 29, 2015
HR consultant Subramani Balakrishnan shared a technique that recruiters regularly use to encourage people to talk about themselves : Begin discussing routine things (weather, sports, recent events). Having a likeable brand can help you avoid crisis. Want more crisis communication tips? Click here now! Ask for advice.
Journalistics
MARCH 18, 2016
These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.
Solo PR Pro
JUNE 30, 2015
Crisis Communications: Through the Digital Noise – Melissa Agnes, President and Co-Founder of Agnes + Day. Instagram for PR Success – Heather Whaling, President, Geben Communication. Captain of Your Own Careers – Keri Potts, ESPN Public Relations Senior Director of College Sports.
Journalistics
MARCH 18, 2016
These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.
prTini
JULY 29, 2015
On one hand, it’s a major crisis and an opportunity to show your crisis communication skills. Our values — around guns, hunting for sport and protecting endangered species — don’t align. If you were approach by this person, would you agree to work with him?
MaccaPR
SEPTEMBER 14, 2015
Our public relations world promptly erupted with crisis advice, recommending what Subway - which had featured the now self-admitted molester in some 300 ads over 15 years - should have done after it learned that the face of its brand had committed acts which guarantee that its $5 foot-long will forever be associated with a pedophile.
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