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Artificial Intelligence and the Practice of PR

The Proactive Report

This makes it easier to develop targeted campaigns, measure the impact of their efforts, and make informed decisions about future strategies. AI-powered tools can help generate headlines, craft social media posts, and even write news articles. Crisis Management: In times of crisis, PR practitioners need to act quickly and decisively.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

Online media is also the reason why the newspapers in their print life are slowly leaving, but not because the journalism in them is bad, not because journalists cannot write, but simply if they have to appear in these large circulations, a newspaper will cost at least 20 roars and only units will be able to afford it.

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Book Review: Communicate in a Crisis

Wadds Inc.

But as no communicator can be on red alert all the time – as Hartley, founder of crisis training agency Polpeo, points out – being able to tell a short-lived social media controversy from a major real-world business risk is essential. The first two, focusing on the digital realm, make the book stand out from other crisis management manuals.

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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

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How Crisis Ready Will Help You Build An Invincible Brand

Melissa Agnes

When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management. Instead, Crisis Ready needed to be a book that people enjoyed reading. Yes, you read correctly, I said “fun” in reference to a book on crisis management!).

Crisis 133
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Social media: PR practitioners may manage an organization’s social media accounts and use them to communicate with the public and promote the organization. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns.

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PR Agency Life: What to Expect

Burrelles Fresh Ideas

Skill Development — learn valuable skills in media relations , content creation, event planning, crisis management, etc. Networking Opportunities — connecting with others through interactions with clients, journalists, influencers, and other PR professionals.

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