5W PR

AUGUST 23, 2023

Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation. They create press releases , media pitches, and coordinate interviews to generate positive media coverage.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

PRSay

APRIL 2, 2020

Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down.

Skype 206

Skype How To Crisis Pitching 206

wiredPRworks

MAY 6, 2020

It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. How about you? Need ideas?

Pitching 52

Pitching Training Radio Media Training 52

Sword and the Script

MAY 17, 2016

If your answer involves turning to Google, then you’re not unlike the 250 or so reporters the agency Wasabi Publicity recently surveyed. According to the survey, the top ways reporters find sources and stories are: 1. So after several attempts, I re-worked my pitch into a blog post and published it on the company blog.

Survey 66

Survey Report Content Marketing Pitching 66

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Choose your publications wisely.

Pitching 70

Pitching Media Employee Privacy 70

Newsfile

FEBRUARY 28, 2024

What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. What is ESG Reporting? Effective PR Tools 24.

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

OCTOBER 12, 2021

Think of it as a sales pitch with robust data and justification. Source: Ragan Communications, Communications Benchmark Report 2021. That’s why PR measurement and C-suite friendly reporting tools are a worthwhile addition to your communications function. Improved technology is on the wish list, as well.

Resources 195

Resources Technology Data Tools 195

Landis PR

MARCH 4, 2024

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Where you are communicates who you are. Building relationships If reporters know they can come to you for trusted information…they’ll come to you time and time again.

Media Relations 107

Media Relations Media SEO Newspapers 107

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. These mentions can then be reported as usual. Reporting (Premium) Reporting on monitoring results is where the rubber meets the road.

Pitching 96

Pitching Print Measurement Report 96

Solo PR Pro

NOVEMBER 10, 2020

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Like the judge, the reporter/editor ultimately makes that decision based on what was said. The comparisons between lawyers and communications professionals are endless. instead of another tactic?

Communications 99

Communications Comparison Exercises Interviews 99

Landis PR

MARCH 18, 2024

For example, whether you are presenting in front of large groups or participating in a sales pitch, you will need to know how to effectively communicate what you want to get across to your audience(s) succinctly and how to answer tough questions. This provides an opportunity to refine and strengthen communications.

Media Training 59

Media Training Training Media Interviews 59

Shift Communications

JULY 26, 2022

To prepare for this change in narrative, companies should: Refresh media and brand messaging with unique themes that best describe the company’s differentiators, unique points of view and higher purpose for solving issues created by a recession; pitch the media before they’re inundated with these angles Review SEO keywords and determine the best recession-centric (..)

Brand 78

Brand Branding SEO Employee 78

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Crisis interrupted. Those who said communications work has “changed moderately,” wrote: 63. Email deluge.

Communications 130

Communications Crisis Internal International 130

Sword and the Script

MAY 12, 2020

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. Most do a good job organizing features and functions for their products, but when it comes to curating information for reporters or bloggers, it gets messy and cumbersome. Give our services a try.

Company 104

Company Survey Pitching Report 104

Sword and the Script

DECEMBER 23, 2014

We must continue to measure every act against not only what is legal but also what we would be happy to have written about on the front page of a national newspaper in an article written by an unfriendly but intelligent reporter. Financier, PR man, crisis manager – and pitch man – this guy can do it all.

Reputation 116

Reputation Newspapers Crisis Communications Leadership 116

Prohibition

JULY 7, 2023

This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications. Reputation management for a food company : A food PR agency was brought in to manage a crisis situation for a food company that faced negative publicity due to a product recall.

Agency 62

Agency Case Study How To Crisis 62

Sword and the Script

JUNE 3, 2020

Nielsen reported that 5.8 The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” billion ,” according to a new report from Burton-Taylor International Consulting. in 2019, reaching a record $4.5

Product Launch 99

Product Launch Survey Banking Pharmaceuticals 99

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Maximize your PR results with our media outreach, media monitoring and reporting services. Purina issued a statement after its investigation found no issues.

Ethics 97

Ethics Crisis Transportation Airlines 97

Shift Communications

FEBRUARY 25, 2019

However, when times are busy, many may opt to send a blanket pitch to all their contacts in the hopes that someone bites. We are in an age where our industry is changing rapidly, so it’s more important than ever to take advantage of our modern technology to send customized, targeted and relevant pitches to our media contacts.

Crisis 140

Crisis Travel Pitching System 140

The Stalwart Blog

NOVEMBER 6, 2015

While it’s not uncommon for reporters and editors to change periodically, there are other aspects with the media that alter as well. Make a list of all the publications you pitch and spend time getting reacquainted with the content on which they focus. Are there new sections? Has the editorial staff changed? Adopt new methods.

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Cision

JUNE 19, 2015

Give the elevator pitch, check the person’s interest and then tell the full version. Consider yourself lucky if you learn that lesson without getting hung up on by a reporter. Sometimes mistakes lead to crisis. Click here for our free crisis communication white paper! Remember: No one likes a monologue.

Insurance 120

Insurance Insurance Interviews Crisis 120

Sword and the Script

OCTOBER 20, 2015

Former pitch man for the President, Jay Carney , came out swinging in a big way for Amazon today. It’s was an event with a lesson that organizations of all sizes should examine, because in a crisis communications scenario, there are few spokespeople more reliable than a passionate employee. by Frank Strong.

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Sword and the Script

JANUARY 6, 2015

The freakish mascot McDonald’s unveiled to pitch its Happy Meal this year landed #6 on AdWeek’s 13 Biggest Brand Fails of 2014. Crockett, who also earned a head nod from Wired , went on to report the accused was found not guilty by reason of insanity. PR crisis communications PR crisis' How did Domino’s react?

Case Study 60

Case Study Crisis Study Crisis Communications 60

Critical Mention

MARCH 12, 2018

Better start pitching EARLY, say in July. We often see reporters complaining about PR pitches (just check out @SmugJourno any day of the week for examples). One of their top complaints is that public relations people send them pitches that aren’t relevant. Want to be in holiday issues of popular magazines?

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

Flatiron Communications

APRIL 8, 2020

This is the opening line for far too many PR story “pitch” letters emailed to journalists. In fact, it’s such a hollow greeting — often sent to reporters with whom the publicist has no prior relationship — it becomes a non-starter, if not a catalyst for the reporter to expose the sender in a caustic tweet.

Pitching 41

Pitching Fashion Travel Crisis 41

Sword and the Script

NOVEMBER 26, 2019

For the PR professionals that report to the CMO , this move by Cision will probably make a lot of sense. PR pros that report to the CEO might be less interested, but I’d challenge that segment of our community to give it some thought. To that end, you can use retargeting to pitch earned media as opposed to an advertisement.

Publicity 94

Publicity Media Advertising Advertising 94

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. from Chicago to Washington D.C.,

Sports 113

Sports Retail Local Report 113

5W PR

APRIL 5, 2020

Here are the five most important traits in ensuring that your PR efforts are reported far and wide. When it comes to getting a good story out there, this relies on the PR company having good relationships with media outlets and their journalists, along with persuasive pitching. Be Ahead of the Pitch. Spread A Wide Net.

Crisis 78

Crisis Viral Pitching Report 78

Mindful Marketing

JULY 15, 2015

6 as reported by Ragan’s PR Daily in January. Which was driven by status reports that focused on outputs – “look how much we’ve done” – vs outcomes and results – “here’s what our impact has been.”) But the best PR agencies also know that “quality content” (pitches, Tweets, blog posts, etc.) You have to plan for the worst.”

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Flatiron Communications

APRIL 17, 2020

Sure, many niche media beat reporters continue to report breaking, non-COVID related news, most noticeably in the entertainment arena, e.g., Quibi’s ramp up or Roku’s stock price , but most others require some tie to the reality on the ground.

Crisis 56

Crisis Internal International Radio 56

Sword and the Script

JANUARY 5, 2016

In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. Holmes Report: Hotwire Predicts Virtual Reality As Key Comms Trend For 2016. A comedy out of crisis communications.

Banking 60

Banking Marketing Wireless Advertising 60

Mindful Marketing

FEBRUARY 15, 2017

HARO , Profnet and JournoRequest allow you to see what stories reporters are currently writing and need sources for, and respond to them with a pitch. Crisis communications? There are a plethora of tools to make it easy until you reach the pivot point to needing a full blown agency. Inroads with analysts?

Agency 50

Agency Crisis Communications Measurement Analytics 50

5W PR

JUNE 11, 2024

Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. PR practitioners can ensure balanced media coverage by proactively pitching stories about AI advancements to journalists. Besides story pitching, PR also prepares AI researchers and developers for media interactions by providing media training.

Privacy 78

Privacy Media Transportation Crisis Communications 78

PRSay

OCTOBER 14, 2019

Your chances of facing a crisis are greater than you think. Deloitte reports 80 percent of organizations worldwide have had to mobilize their crisis management teams at least once in the past two years. Therefore… You may need to ditch your crisis plan. It’s all about smart protocols.

Crisis 88

Crisis Crisis Management Training Mobile 88

Sword and the Script

MAY 9, 2017

See these related posts: Avoid the Noid: A Mascot that Became a PR Crisis Case Study . A reporter from a regional paper responded to one my pitches asking if we’d offer complimentary tickets. The circus not only comped a ticket for the reporter – but several tickets for his whole family – and good seats at that.

Publicity 93

Publicity Radio Crisis Crisis Communications 93

MaccaPR

OCTOBER 28, 2014

You might know Peter best for those thrice-daily Help A Reporter Out (HARO) email newsletters that syndicate editorial opportunities to PR professionals across the country. Our client Joel Greenwald, MD, a certified financial planner for physicians, jumped at the opportunity - and we shared a unique story with the reporter.

Interviews 54

Interviews Financial Social Media Crisis 54

Sword and the Script

MAY 23, 2017

A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. Sizing up or prioritizing responses in crisis communications. click here or image for higher resolution ). PRdaily.com: 18,134.

SEO 66

SEO Tools Engineering Web 66