Creativity, Customer Service and White Paper

3 Benefits of Integrating Your Enterprise Social Strategy

Cision

FEBRUARY 11, 2016

By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities. Read the free white paper today! Integrated social strategies also require integrated social tools.

Enterprise

Enterprise Strategy Pinterest Customer Service

3 Ways to Clean Up? Your Social Media Strategy

Cision

DECEMBER 1, 2015

Learn how with our white paper! Social media is just another communications channel, like your customer service phone number and email, so get on top of responding. Images: Judith Doyle , Paul Downey , Mixy Lorenzo , Erich Ferdinand ( Creative Commons ). Maximize your efforts by implementing social listening!

Social Media

Social Media Strategy Media Customer Service

6 Ways to Connect With Consumers Using Periscope

Cision

AUGUST 21, 2015

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Click here for our free white paper today! Promotion Made Easy.

Consumer

Consumer Video Customer Service Twitter

What’s the One Thing?

Cision

APRIL 28, 2015

They would still have to pay their bills, deal with customer service, and hope their WiFi worked. Try the outside-the-box content marketing ideas from our free white paper! Images: Bart Everson , Caelie_Frampton ( Creative Commons ). The public mostly ignored the story. It didn’t affect the public any.

Employee

Employee Print Customer Service Local

The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. To comfort the child, the father told a white lie, saying Joshie was taking an extended vacation at the resort. Ritz-Carlton.

Strategy

Strategy Customer Service Airlines Hotels

7 Highlights From Day One of Content Marketing World

Cision

SEPTEMBER 10, 2015

David Beebe, vice president, Global Creative + Content Marketing at Marriott International, took the stage next to talk about how Marriott is going “all in” as a media company. Click here for our free content marketing white paper! Marriott’s Background Story. Want to create content that stands out? Ann Handley: Be Bold.

Content Marketing

Content Marketing Marketing Hotels Creativity

#SMWChicago Recaps: Social Intelligence, Evolving Media & More

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. Track competitors.

Media

Media Social Media Community Measurement

10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

AUGUST 2, 2018

Gather feedback from your sales and customer service teams. Create a group of “client insiders” to provide you with feedback on new products or services. Think ebooks, white papers and even blog posts. Image: Twenty20 via Pexels, Creative Commons CC0. So, talk to your clients! Ask questions on social media.

Content Marketing

Content Marketing Marketing Brand Branding

Be All In Or Get All Out With Content Marketing

Beyond PR

SEPTEMBER 8, 2016

By addressing their audience’s social needs of Building Together and Pride of Creation, LEGO not only creates value for customers, but also the business. That ‘get’ could be a call to action to download a white paper, enter a contest, share customer feedback or purchase a widget. Content Strategy Checklist.

Content Marketing

Content Marketing Marketing Customer Service Airlines

How to Develop Meaningful PR Measurement

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Partnering with customer service, they introduce “where did you hear about us?”

Measurement

Measurement How To Analytics Customer Service

Five Ways to Optimize Your Social Networks for Crisis Communication

Cision

DECEMBER 14, 2015

Read our free white paper today! In non-crisis times, this is simply social care (customer service). Amazon does this quite effectively, by referring Twitter inquiries to their customer service numbers in order to conserve resources. Images: r2hox , bfishadow ( Creative Commons ).

Crisis Communications

Crisis Communications Crisis Communications Facebook

7 Data Visualization Tools That Anyone Can Use

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. Want to be even more data-savvy?

Data

Data Tools Google Examples

5 Data Visualization Tools That Anyone Can Use

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. Want to be even more data-savvy?

Data

Data Tools Google Examples

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

SEPTEMBER 14, 2015

Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? A lot of their PR agencies aren’t very good at challenging the client and helping them to improve their PR strategy by embedding social media and digital PR into their public relations strategy.

Digital PR

Digital PR Training Report Social Media

How to Find Your Brand Voice for Better Customer Experiences

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 Creativity? Affects Communication & Demand Generation Strategies.

Brand

Brand Branding How To Employee

Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 13) Mike Stelzner. Social Media Marketing Podcast. 29) John Dennis. Smart Time Online. 39) Donna Papacosta.

Social Media

Social Media Marketing Pinterest Media

Public Relations Today

3 Benefits of Integrating Your Enterprise Social Strategy

3 Ways to Clean Up? Your Social Media Strategy

Trending Sources

6 Ways to Connect With Consumers Using Periscope

What’s the One Thing?

The Extra Mile PR Strategy: Wow Your Customers

7 Highlights From Day One of Content Marketing World

#SMWChicago Recaps: Social Intelligence, Evolving Media & More

10 Content Marketing Tricks That Will Help Your Brand Stand Out

Be All In Or Get All Out With Content Marketing

How to Develop Meaningful PR Measurement

Five Ways to Optimize Your Social Networks for Crisis Communication

7 Data Visualization Tools That Anyone Can Use

5 Data Visualization Tools That Anyone Can Use

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

How to Find Your Brand Voice for Better Customer Experiences

Top 50 PR, Marketing & Social Media Podcasters to Follow

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