article thumbnail

Free White Paper! Build a Brand Journalism Program

Cision

The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Cision’s free white paper, “ Brand Journalism: From Awareness to Lead Generation ,” discusses the best strategies for telling impactful stories that resonate with your audience. Read the free white paper today!

article thumbnail

3 Rewards to Reap From Brand Journalism

Cision

Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. Cision’s white paper, “ Brand Journalism: From Awareness to Lead Generation ,” offers insights on building a successful brand journalism program and a look at the brands that are already doing it well.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Quick Tips For PR Writers

ImPRessions - Crenshaw Communications

Reporters may not appreciate your clever or flowery headline in pitches, so PR writers with chops in the creative area should guard against too-florid content. We typically use it for insights that inform our messages, not for pouring into a white paper or press release. Storytelling is the engine of PR.

Writing 147
article thumbnail

How PR Helps Turn Prospects Into Customers

ImPRessions - Crenshaw Communications

PR tactics can deliver targeted educational content like expository videos, opinion pieces, or white papers — all valuable for a more serious customer. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey.

article thumbnail

9 Content Marketing Trends That Will Rule The Roost In 2016

Cision

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling. Episodic Content . Social Media.

article thumbnail

Does Your Content Marketing Strategy Tell a Data-Driven Story?

Cision

Most, if not all, companies know the importance of storytelling, but few have figured out how to tell them in engaging, altruistic and entertaining fashions. Click here for a free white paper full of outside-the-box content marketing ideas! Want to create standout content? Qualitative and Quantitative Metrics.

article thumbnail

Watch Your Tone! 5 Tips for Creating Compelling Audio & Video Content

Cision

Get a copy of our “A Roadmap to Multimedia Storytelling” e-book now! Click here for our free white paper! . Images: Sara , Evan Forester (Creative Commons). His dry sense of humor and flat tone of voice make Henry’s story not only believable but also enjoyably surprising. Choose Your Voice. We’d love to know!

Video 120