ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

A solid B2B PR program offers ample tactics for a brand to educate its customers and convey its expertise through business conferences, content like bylined articles and white papers, customer seminars, and the like. In a sea of sameness, the “thought capital” offered by a given B2B brand can be a powerful differentiator.

B2B 242

B2B B2C Software Consumer 242

Cision

JANUARY 5, 2016

Cision’s white paper, “ Brand Journalism: From Awareness to Lead Generation ,” offers insights on building a successful brand journalism program and a look at the brands that are already doing it well. Read the free white paper today! Think about trends. The answer is brand journalism. Build Awareness.

Journalism 120

Journalism Brand Branding Storytelling 120

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The Data Story on the Hottest PR Trends. While the survey covers a broad range of concerns in PR – the findings on trends and tactics are of a keen personal interest to me.

Survey 71

Survey Trends Communications Storytelling 71

Cision

JULY 24, 2015

Click here for your free white paper! Click here for our free white paper now! Image: Vodafone Germany ( Creative Commons ). As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Continued fraud concerns. Availability of Mobile Wallet Technologies.

Mobile 120

Mobile Financial Retail Technology 120

Cision

DECEMBER 5, 2015

Get our free white paper now! Above all, brand news hubs, like traditional newsrooms, must focus efforts on current trends or events when posting new content. Images: umjanedoan , Allan Ajifo , Robert Couse-Baker ( Creative Commons ). See what seven leaders in brand journalism have accomplished! Distribution.

Journalism 120

Journalism Brand Branding Content Marketing 120

Shift Communications

MARCH 4, 2015

The adoption of a known anti-establishment author’s brilliant turn of phrase to market a white paper—about as establishment as establishment gets in the writing world—is irksome enough on its own. In other words, you’d still be marketing your white paper to people who will never read it. Hence, heartbreak. It was a bot.

Insurance 60

Insurance Insurance Trends Data 60

Cision

JUNE 2, 2015

Turning Data Into Trends. At Relevance, we call this a trends assessment. A trends assessment goes beyond keyword research and search volumes to better understand the dialogue happening in your space and, ultimately, how your brand can find a voice in the conversation. So how do you know what story to tell?

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Cision

AUGUST 4, 2015

Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today! Cision’s “Social Media and the MMR Vaccine: Conversations and Controversy” white paper analyzes media coverage by brand, share of voice, thematic positioning and market opportunities.

Radio 120

Radio Interviews Print Travel 120

Cision

NOVEMBER 19, 2015

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. Get our free white paper today! Images: Giorgio Minguzzi , gdsteam ( Creative Commons ). My first video on Periscope, Twitter’s live streaming app, was well received and exhilarating.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

PR Fuel

MAY 19, 2022

When you end a press release, that’s where you can get creative. You want to show your relevance by being a part of current issues and industry trends. If you are developing with the news, you have a better chance of being picked up than if you are more of a rogue distraction from current trends. Elements of the Conclusion.

How To 105

How To Writing Video Fashion 105

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Get the tips and tactics you need in our free white paper!

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Cision

DECEMBER 19, 2015

Get the free white paper! Images: badjonni , Franklin Heijnen ( Creative Commons ). By showcasing how people have overcome challenges and resolved problems, Verizon demonstrates its interest in improving customers’ lives. Want four more successful brand journalism stories to inspire your brand?

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Cision

DECEMBER 12, 2015

Focus on breaking news and emerging trends, and visitors to your news hub will not only come back for more, but also identify your brand as the industry leader. Current events could make for great examples in evergreen content, like white papers or tip sheets, down the line.

Journalism 120

Journalism Brand Branding Writing 120

Cision

NOVEMBER 16, 2015

Look for trends and patterns. View our latest white paper. Images: Jon Rawlinson , Ronald Saunders , Mike ( Creative Commons ). Does one influencer rise above the rest when it comes to certain topics? What about seasonality? Are some influencers more “influential” during a specific time period? Add the Human Element.

Data 120

Data Software Analysis Instagram 120

Sword and the Script

MARCH 5, 2019

A survey by Talkwalker, which polled 823 marketing and communications professionals around the world produced an interesting take on current trends in influencer marketing. Here’s how most of the answers tallied up: 66% said to increase visibility; 17% said to drive more leads and sales; 10% said to aid creative campaigns; and.

Survey 60

Survey Trends Marketing B2B 60

Cision

APRIL 21, 2015

Get our free “Build & Evangelize Community With Word-Of-Mouth Marketing” white paper now! Featured Image: Ricky Thakrar ( Creative Commons ). Featured Trends word of mouth marketing' Treat them with respect, and they’ll send floods of new business through your doors.

Marketing 120

Marketing How To Employee Advertising 120

Shift Communications

MARCH 17, 2015

In my last post , I covered what for me was a particularly egregious misuse of marketing technology, when a bot promoted a white paper with “Fear and Loathing” in the title on the 10 th anniversary of the suicide of Hunter S. But creative thinking is the fuel. Because it’s never just a white paper. I mean safe.

Data-Driven PR 60

Data-Driven PR Data Technology Print 60

Cision

AUGUST 25, 2015

Click here for our free white paper now! Launching a new product via live stream is a trend that more brands will likely do in the future. Images: Photo Cindy , macprohawaii , Jim Makos ( Creative Commons ). Want 15 tips on how to start using live streaming? Periscope’s main pull is its integration with Twitter.

Brand 120

Brand Branding YouTube Video 120

Cision

NOVEMBER 10, 2015

Get our recent white paper today! B2B companies need to listen to trends and target audiences if they want to develop more compelling content, build relationships with influencers and control brand reputation on and offline. Images: Sharon Sinclair , Simply CVR ( Creative Commons ). Monitor The Media.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Fifteen years later, the solid foundation advice still works.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Karen Freberg

JANUARY 14, 2021

We have a bit more now in 2021 to tie into current industry trends. However, these are being more valued and accounted for in tenure and promotion cases – all tied to either creative services and activities, service, or evidence of your reputation in the field. When I first started, blog posts and white papers saved me!

Social Media 88

Social Media Media Resources Creativity 88

Cision

AUGUST 6, 2015

Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Get the latest white paper now! Read the full-length white paper or check out the infographic below! Want to learn how travel technology impacts your brand? Travel Fee Fatigue.

Travel 120

Travel Technology Airlines Wireless 120

Cision

DECEMBER 1, 2015

I used the second-highest trending hashtag on Twitter at the time and crafted a tweet that fit the audience. Get our free white paper today! Images: Muhammad Taslim Razin , Nick Saltmarsh , Håkan Dahlström ( Creative Commons ). The tweet itself was not important. How did that happen?

How To 120

How To System Writing Twitter 120

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. If the in-house trend continues to develop in PR, the agencies that will be best positioned to grow are those that execute well or maintain some specialized capabilities.

Survey 98

Survey Media Relations Corporate Communications 98

Cision

AUGUST 17, 2015

Get your free white paper today! Pinterest recently enhanced its search capability to highlight trends (more on that in a moment), to correct misspelled words in searches, and to suggest similar content based upon the existing search. Pinterest has trends, too. Trends on Pinterest are a little different.

Pinterest 120

Pinterest Banking Mobile Trends 120

Sword and the Script

OCTOBER 22, 2019

Budget Trends by Kantar Media. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 16% on marketing analytics.

Marketing 65

Marketing Survey Study B2B 65

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Learn how with Cision’s free white paper! Images: Sean MacEntee , Yoel Ben-Avraham , Diana Robinson , Mike Meysner ( Creative Commons ). Extend your brand’s reach with the help of influencers!

Media 120

Media Social Media Community Measurement 120

Cision

AUGUST 17, 2015

engineers, scientists and developers who work for a company) are, on average, 22 percentage points more credible than the CEO, a trend that shows across nearly every industry.” Learn how to respond with our white paper! Images: purplejavatroll , GotCredit , Jussi Ollila ( Creative Commons ).

Study 120

Study Engineering Mobile Crisis 120

Cision

JANUARY 6, 2016

Move on from the staid old blog posts and white papers to more interactive content. How-to videos, video testimonials from existing customers, infographics about industry trends, and even inspirational quotes set against picturesque background images are fair game for a more exciting social media presence. Are you ready for it?

Social Media 120

Social Media Media Airlines Video 120

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. The effective use of white space is something you’ll often hear as an important separating element of visual design. Talk to Us !

Writing 60

Writing Blogging Content Marketing Web 60

Cision

DECEMBER 11, 2015

Read Cision’s free white paper today! Images: inspector_81 , Archie ( Creative Commons ). There’s no doubt that copyright is a tricky subject to master, but with periodical trainings, internal wikis and other resources on hand, your brand can maintain its reputation in the industry and prevent an avoidable crisis.

Telecommunications 120

Telecommunications Training Reputation Software 120

Cision

DECEMBER 10, 2015

Read our free “Regulation & Compliance: The Cost of Being Uninformed” white paper to find out! Images: 401(K) 2012 , Mark Moz ( Creative Commons ). How will new regulations affect your customers? TRID will improve the home-buying process for your customers.

Financial 120

Financial Consumer Guidelines Reputation 120

Sword and the Script

JANUARY 8, 2019

Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. 2) Predictions and reaction to trends. 3) Reports, ebooks and white papers. That may not work on a blog but can work for long-form content like a report, ebook or white paper.

B2B 77

B2B Media eBook Interviews 77

Beyond PR

DECEMBER 5, 2017

Blogging is no longer an experimental trend that might be a waste of time. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Infographics 72

Infographics Case Study Video Survey 72

Cision

AUGUST 21, 2015

Click here for our free white paper today! Images: Ognjen Odobasic , Pat Pilon ( Creative Commons ). This feature comes in handy, especially if your brand decides to stream a sneak peek of a new product, broadcast a company event or announce a special promotion. Want more video streaming best practices? Global Reach.

Consumer 120

Consumer Video Customer Service Twitter 120

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Get creative to stand out. These videos can be easily shared with media who may not have attended but want more information about key announcements or trends. Additionally, the PR team may develop the speech into a white paper or byline. It’s not enough to simply sponsor, exhibit, or speak at a conference these days.

Conference 95

Conference Trade Shows How To B2B 95

Cision

DECEMBER 17, 2015

Read the free Brand Journalism white paper today! Images: Steven Depolo , Mike Mozart ( Creative Commons ). I ’ m not a currency trader but the shoutout may actually be worth more than the dollar. This holiday season, brands are creating great RAK campaigns. It’s Better to Give Than to Receive.

Brand 120

Brand Branding Nonprofit Storytelling 120