Onclusive

MARCH 8, 2018

Gould & Partners Survey). However, for those fearful that AI will replace their jobs, Wendy discusses how soft skills become more important: qualitative, non-formulaic press releases, relationship building, creative strategy development, creative storytelling and trust building. McKinsey & Company).

Case Study 170

Case Study Engineering Measurement Big Data 170

The Hoffman Agency

JULY 8, 2019

There are people who think that research puts a muzzle on creativity, but it’s just the opposite. None of them had first experience of Westeros, ancient gods or space travel, but they mixed their creative talent with knowledge, research and data from other sources. Simply, he did his research, and he did it well. Data knows best.

Storytelling 28

Storytelling Data Travel Writing 28

PRSay

OCTOBER 12, 2018

The theme: “Communications Convergence” covered a range of topics including conflicts, creativity and client relationships. On creativity: “Recognize the importance of marketing partnerships. On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs.

Conference 109

Conference Internal International Storytelling 109

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. With more than 24 million views on YouTube, obviously the creative had the right effect.

Brand 252

Brand Branding YouTube Social Media 252

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. Connecting a brand with compelling and inventive storytelling serves as another powerful method to enhance overall brand visibility. So, how did the ads do this year?

Sports 86

Sports Television Advertising Advertising 86

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. 3/ Be creative - Innovate when preparing your news release. What does it say?

Mobile 152

Mobile SEO Web Training 152

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. However, your shout outs can also be in your own storytelling. I recently participated on a tech committee to help construct a survey for educators.

Skype 150

Skype Industry Storytelling Interviews 150

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. You can listen to the full discussion on PR trends here.

Creativity 150

Creativity Trends Agency Technology 150

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. The survey received 177 answers in total to this question. 22) “I am a storyteller and I look out for people.”. 63) “I am a storyteller.”. 135) “Speechwriter.”.

Employee 148

Employee Print Writing Survey 148

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat.

Consumer 243

Consumer Brand Branding How To 243

ImPRessions - Crenshaw Communications

MARCH 1, 2017

Conduct quick surveys. PR loves surveys, and Snapchat, with its excellent audience interaction, makes it an ideal medium for non-scientific polling. And, even if you’re not, there are ways to make office work or any Snapchat video more creative and fun. Let your imagination go wild.

Video 120

Video B2B B2C Survey 120

Stephen Waddington

JUNE 16, 2019

Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Everyone in marketing and PR can be a winner Next week is the Cannes Festival of Creativity. It’s contrary to the popular narrative that internet adoption is constantly climbing.

Print 60

Print Storytelling Newspapers Advertising 60

OnePitch

APRIL 14, 2022

There are a few that stand out, but what’s top of mind is a pitch from 2020 that was a result of a survey we conducted for a healthIT client all about patients and telehealth – what consumers like about telehealth, if they wanted their healthcare provider to utilize telehealth moving forward, etc. I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR 20/20

JUNE 25, 2019

According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. Video and creative media. Storytelling with the Cognitive Content Hub™. Since then, we've used strategic storytelling to grow the Institute into an industry-leading brand.

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

MARCH 10, 2019

Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below). This year’s survey polled 223 communications and public relations (PR) professionals. The second annual survey was conducted by yours truly in collaboration with Ned Lundquist.

Survey 98

Survey Media Relations Corporate Communications 98

Beyond PR

APRIL 6, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. With more than 24 million views on YouTube, obviously the creative had the right effect.

Brand 49

Brand Branding YouTube Survey 49

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong.

Survey 71

Survey Trends Communications Storytelling 71

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

Beyond PR

MARCH 6, 2018

Surveying thousands of marketers, here are this year’s trends: What the most successful B2B content marketers do?: 88 percent value creativity and craft in content creation. Seth Gilpin is a Senior Product Marketing Specialist for Cision where he blends his passion for storytelling with the science of data.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

JUNE 1, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat.

Consumer 49

Consumer Brand Branding Reputation 49

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. On Tuesday, February 16th, at 8:30 p.m. The post Join #PRStudChat on Feb.

Community 150

Community Creativity Content Marketing Infographics 150

Beyond PR

OCTOBER 18, 2016

Five minutes later, you are half-way down the page on a lengthy survey form, trying to figure out how to use the required app or reading their company history page for the answer to a trivia question you don’t honestly care about. You may have to be creative, but if you can’t decide, use a Twitter poll. You’ve probably seen it before.

Twitter 40

Twitter How To Social Media Guidelines 40

Sword and the Script

DECEMBER 28, 2022

Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. Read more: Communications Influence with C-Suite Grows [Gartner Survey].

B2B 116

B2B Marketing Survey Software 116

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. However, remember that AI should not replace human-written content and creativity.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Onclusive

SEPTEMBER 13, 2023

In the ‘2022 PR Media Report’ by Global Results Communications , more than half (58%) of 1,015 journalists who were surveyed said that when they dismiss information received from PR professionals, it’s due to misalignment with the target audience of their publication/outlet.

How To 195

How To Resources Pitching Tools 195

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. Logan Moore, a senior studying Public Relations at Auburn University, is described as creative, motivated, organized, intelligent, and hard working. Through classes, Macey has learned the importance of AP style, how to conduct a survey for a client and much more.

Sports 0

Sports Leadership Internal International 0

Prohibition

DECEMBER 13, 2022

Creativity and relevance are key, the media landscape is saturated with thousands of brands trying to compete with each other in the same space and journalists receive hundreds of stories each day. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so.

Digital PR 62

Digital PR Analysis B2C Examples 62

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. Sometimes all it takes is a single word or idea to get the creative juices flowing. AI tools can’t handle the nuance that comes with providing sound strategic counsel. Linda explained that, although tools like PressPal.Ai

Communications 97

Communications Marketing Pitching Technology 97

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Wakefield Research adds value to traditional PR surveys. This survey provider goes the extra mile in a couple of ways. Jump on now.

Tools 147

Tools Radio Data Analytics 147

Sword and the Script

DECEMBER 10, 2019

Note: Professor Moorman also champions The CMO Survey. “Content marketing will revolve more around individuals and storytelling components. Nine out of 10 companies surveyed by MIT show that they already use AI in some form to improve customer journeys. Christine Moorman | Duke University. ” Jered Martin | OnePitch.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

NewsWhip

JULY 29, 2021

The creative elements that you mentioned, and that’s our world. Paul: And with brand health and reputation, maybe traditionally being measured through survey data or NPS, or other after-the-fact measures, what are the other KPIs and data points you’re paying attention to? You mentioned NPS scores and survey data.

Brand 78

Brand Branding Marketing Data 78

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

ImPRessions - Crenshaw Communications

MARCH 28, 2017

The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen. Our client Wearsafe, a manufacturer of a wearable “panic button,” for example, saw its core audience as female college students and their parents.

Measurement 120

Measurement Study Data Agency 120

Contently - Strategy

JANUARY 9, 2019

This could mean filling out a form, signing up for an email newsletter, or answering a survey. Brands get excited about flexing their creative muscles with awareness content, and they’re usually comfortable talking about their products and services at the bottom of the funnel. At GE, Kellner operates with a similar philosophy.

How To 108

How To Transportation Content Marketing Healthcare 108

Sword and the Script

MAY 22, 2018

What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. Year after year, in every survey, the top priority, challenge, and metric for success is leads. A second constant is messaging. But some area.

Marketing 62

Marketing B2B Print Technology 62

Landis PR

JANUARY 3, 2022

PR agencies will be using more and more tools for handling the routines while concentrating on the creative jobs.”. So, to stay relevant, our focus must be even more on what separates the human brain from the machine: Creativity, Strategy, Feelings – and value-driven by high-quality content.”. 1 skill that CEOs value in a communicator.

Trends 52

Trends Trade Shows Agency Communications 52

Landis PR

DECEMBER 4, 2023

A recent HubSpot survey revealed that 75% of marketers who leverage generative AI are creating a higher volume of content. Machine vs. Man: Does AI Efficiency Trump Human Creativity? Even as AI continues to evolve, there will always be something uniquely human about the art of storytelling.

Marketing 59

Marketing Content Marketing Storytelling B2B 59