Creativity Infographics Storytelling Survey 
Sword and the Script
MARCH 19, 2018
A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Respondents said storytelling, content marketing and thought leadership will be more important over the next 12 months. The 2018 JOTW Communications Survey from Frank Strong.
Deirdre Breakenridge
FEBRUARY 1, 2016
According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. On Tuesday, February 16th, at 8:30 p.m. The post Join #PRStudChat on Feb.
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Newsfile
JANUARY 24, 2024
AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. However, remember that AI should not replace human-written content and creativity.
Sword and the Script
DECEMBER 28, 2022
Nearly three-quarters (73%) said they believe “most vendors fall short” of the honesty mark, according to a third-party survey commissioned by Rob Roy Consulting. Read more: “Skepticism” is the “New Normal;” Survey Finds B2B Tech Has Trust Issues. Read more: Communications Influence with C-Suite Grows [Gartner Survey].
Prohibition
DECEMBER 13, 2022
There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. If you have really interesting regional data , but aren’t sure how to highlight it creatively – maps are a great way to do so.
ImPRessions - Crenshaw Communications
SEPTEMBER 22, 2017
The founders tout the software’s “data storytelling at machine scale” to add value to sharing intel – including product news, financial data or analytics. Wakefield Research adds value to traditional PR surveys. This survey provider goes the extra mile in a couple of ways. Jump on now.
Sword and the Script
DECEMBER 10, 2019
Note: Professor Moorman also champions The CMO Survey. “Content marketing will revolve more around individuals and storytelling components. Nine out of 10 companies surveyed by MIT show that they already use AI in some form to improve customer journeys. Christine Moorman | Duke University. ” Jered Martin | OnePitch.
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